1) Search Engine Ads
Search engine advertising is a great way to improve your brand visibility on Google and other such websites. In this arrangement, you pay to have your website listed on relevant search terms. Typically, you have more editorial control of the listing compared to organic results. Additionally, you can target your campaign to different users and search terms, depending on the search engine,
These ads are sometimes available on a cost-per-view or cost-per-click basis. Many search engine ad networks, most notably Google’s, also have options for advertising on partner websites.
2) Retargeted Digital Ads
Related to the above, many advertising solutions offer retargeting solutions. This is a process by which you identify a previous visitor to your site and display a relevant ad later. For example, if someone looked at a table on your website, that table would appear in ads on other websites that the person visitors.
This is a great way to move people through the sales funnel and closer to making purchases. You already know that they are potentially interested in the product because they looked at it. Additionally, you are only displaying ads to a smaller group, therefore helping you to invest more precisely.
3) Outdoor Ads
Not all ads need to be digital. Many businesses can benefit greatly from out of home advertising solutions. These are outdoor physical ads such as billboards, street ads, transit ads, posters and more. People are skilled at filtering out the ads they see online. However, they often pay greater attention to outdoor ads, especially if they are next to them for an extended time such as riding the subway.
This can be a great addition to any marketing mix. It is also a good way to add an established, professional feel to your brand at a reasonable price.
4) Social Media Marketing
Social media networks also offer ads similar to search engines. They often have unique data on users because their members are doing more than just searching. You can target ads based on age, preferences, gender, education and much more.
Some networks have extremely extensive targeting options and tools. For example, Facebook lets advertisers create lookalike audiences to expand their reach to people with similar preferences and interests as their existing customers.
5) Direct Mail
Compared to some of the above, direct mail probably seems old-fashioned and unexciting. However, it has withstood the test of time and continues to be a reliable way for businesses to advertise to potential customers. Direct response mail ads have some of the highest return on investment of all channels.
This is driven by the fact that people pay more attention to physical ads. This is especially true for ads that they hold in their hands. Plus, direct mail is fairly inexpensive, even compared to digital ads. This is something every marketing team should consider.
6) Event Sponsorships
Sponsoring events is another powerful way to get your brand noticed. Many event organizers need funding to help bring their plans together. In exchange for helping pay for the event, you can receive a premium placement. If you target your events well, this can mean an interested and relevant audience seeing your branding for an extended period of time.
The benefits of this can be compounded if you have a team presence at the event also. For example, sponsoring a conference and having a booth at it is a great way to get noticed.
Every brand has different advertising needs. Nonetheless, the above channels can be highly effective for many businesses. Explore the above and other options to find the right mix for your business.
Publish Date: June 30, 2020 2:47 PM