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Growing Your Company Through Technology - Lewis Robinson - Blog

Growing Your Company Through Technology

To stay relevant in the digital world, companies must embrace technology. The businesses world is competitive—companies and business leaders that don’t leverage the power of technology will be replaced by those that do. As companies begin their migration to the digital world, it is important that they understand how to harness the technological tools available to them to optimize growth. Here are some strategies for implementing digital strategies into your business. 

Create A Mobile Platform for Your Business

Millennials are leading the charge in mobile marketing and consumption—73 percent of millennials use their phones to shop online. The large migration to mobile shopping is not something to be overlooked. Businesses that want to stay up-to-date should create a mobile platform as part of their business growth strategy. 

The best way to enter the mobile landscape is to create an app for your business. For example, transportation businesses should use transportation applications to interact with their customers. When creating a mobile app, it is important to make it as beautiful and user-friendly as your website. Customers should be able to easily navigate your app to find the information, products, and services they are looking for.  Going mobile will boost your SEO and provide greater visibility. 

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Utilize Social Media Platforms for Your Marketing Strategy

In 2020, it couldn’t be more evident that social media is the most effective way to interact with your customer base. With over 2.5 billion active users, social media offers businesses the most convenient way to access potential customers. Social media is a gold mine for marketers—businesses that want to succeed should make social media the center of their marketing strategy.  The platform has demonstrated to be one of best growth strategies for businesses. 

Incorporate Data Analytics to Optimize Growth 

Data has surpassed oil as the world’s most valuable asset. Every contemporary company should harness the power of data tools to grow their business. Today, there are a wide variety of tools and software applications for collecting and analyzing data. These data analytics platforms offer businesses valuable insight into consumer and market behavior. When companies implement data into their growth strategies they can: 

  • Improve their product or service
  • Understand their consumer’s needs
  • Enhance their brand presence and reputation
  • Perform risk analysis and identify economic factors

Companies that want to continue their presence in the digital age need to implement data into their business strategy. 

Leverage Cloud Computing to Scale Your Business

Cloud computing is one of the best tools businesses can use to reduce costs and scale their operations. With the cloud, businesses can manage their businesses with a great degree of flexibility. As a result, a company’s day-to-day operations become easier and productivity increases.  Traditionally companies that wanted to scale their business would need to buy additional servers or even outfit their own data center. Today, companies can outsource their data management to a third party cloud computing company. This allows companies to focus their energy on business strategy. 

Incorporate Online Reviews To Enhance Brand Reputation

Word of mouth used to be the way people spread the word about their business name—if you provided a good product, your customers would encourage their network to buy from you. Today, online reviews offer companies greater visibility. Companies that incorporate an online review platform have a greater chance of gaining new customers. People that have never used your product can quickly read through verified reviews of your products to inform their purchasing decisions.  Reviews are becoming such an essential tool of E-commerce businesses that often, many consumers are suspicious of businesses that don’t have reviewed products. 

Utilize Productivity Tools to Optimize Efficiency

There are an abundance of productivity technologies companies can use to optimize the efficiency of their operations. Businesses that are looking to increase the productivity of their employees can use these applications to track project progress and streamline business communications. Using productivity tools allows businesses greater visibility into the workflow of their employees. 

Every business—small or large— can benefit from a streamlined, digital strategy. In order to stay relevant in the current landscape, businesses must implement technological tools into their strategies. Utilizing technology allows businesses to not only enhance their products and services, but to also improve their consumer experience.

Publish Date: May 28, 2020 2:05 AM

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