Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

ContactCenterWorld.com

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used

Twitter

Facebook

LinkedIn

Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used

LinkedIn

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties

OK
BECOME
A MEMBER
TODAY TO:
CLICK HERE
TELL A
FRIEND
[HIDE]

Here are some suggested Connections for you! - Log in to start networking.

Five Steps to an Effective E-Commerce CRM Strategy - Lewis Robinson - ContactCenterWorld.com Blog

Five Steps to an Effective E-Commerce CRM Strategy

Customer Relationship Management (CRM) systems are integral in developing and growing a successful e-commerce business.

 

Not only does they help online companies understand their clients; they also helps deliver a better, more personalized customer experience. It has the power to enhance efficiency, convert sales and increase revenue.

....NOTE - content continues below this message

INVITATION

We invite you and your colleagues to join us online as we take the highest rated industry conference online - join us and the elite in the industry at the NEXT GENERATION Contact Center & Customer Engagement Best Practices Conferences!

>>>>> FIND OUT MORE: HERE


....CONTENT CONTINUED BELOW

 

Here are five steps for an e-commerce business to take in order to implement an effective CRM strategy.

 

Understand the Benefits

Before deciding on a CRM system, it’s important to understand the unique benefits that a good CRM platform can provide. By taking the time to grasp the full breath of possibilities, business owners are better able to discern which software and systems will work best for them.

 

When used properly, a CRM system has the potential to anticipate the needs and wants of any customer that visits an e-commerce website. It does so by tracking consumer movements and distilling that information into creating personalized communications specifically for them. These actions have the power to encourage repeat business and customer loyalty.

 

Collect Good Data

Data collection is given for any successful e-commerce business. The trick is collecting the right data.

Good data is always customer-centric. It includes their demographic information, communication preferences, purchase histories, campaign responses and various interactions with the company’s many outlets, including social media posts, mobile app and website storefront.

 

Collecting this type of customer-facing data allows businesses to more accurately understand their consumers and thereby improve the overall sales experience to cater to their preferences.

 

Integrate Everything

It does not benefit e-commerce companies to silo their data.

 

When businesses allow different departments to operate in separate CRM systems, they are setting themselves up for failure. Data isolation causes each department to operate off of limited, disparate data sets, which prevents them from improving their customer service and streamlining their marketing and sales campaigns.

 

CRM integration gives companies an all-encompassing and accurate view of their consumers and business practices. When data is integrated into a single unified CRM platform, it empowers staff to work together to analyze the accrued data and make strategic decisions based on that information to better serve their customers.

 

Analyze Trends

Now that good data is appropriately integrated, it is time to track and analyze what is collected.

By understanding customer behavior through their compiled data, e-commerce businesses can more easily identify which marketing and sales strategies will resonate with their audiences.

What emails are they clicking on? What pages are they visiting? What products are in their cart but not purchased?

 

Answering these questions can then help online companies create unique promotions and communications for each visitor based on their movements and interests. More personalized outreach is a powerful conversion tool for businesses and increases the probability of each sale.

 

Analysis also extends to overall company viability and growth. CRM integration offers managers access to a birds-eye view of the business’s successes and failures and what changes need to be made to reach profit goals.

 

Manage Workflow

Teamwork is the secret ingredient to truly successful CRM integration.

For example, an email campaign requires the directional eye of marketers, the customer insight of sales and the final review of management. By creating a unified CRM workflow, each department has access to an accurate and complete picture of what the campaign is about, who it is going to and how it is being personalized to speak to a specific subscriber segment. They can then work together to create the best possible campaign.

 

After sending, managers can monitor the performance of the email communication through analyzing open, click and subscription rates and viewing total increased revenue as a result of the campaign. They can also see how employee workflows are helping to drive sales and what needs to change to make each workflow more efficient, profitable and meaningful for consumers.

 

In order to take full advantage of the benefits of customer relationship management, an e-commerce business must be willing to integrate their data, appropriately analyze it and make data-driven decisions based on their findings. By following the above steps, online businesses set themselves up for long-term prosperity.

Publish Date: March 8, 2021 7:34 PM

About us - in 60 seconds!

Submit Event

Upcoming Events

The place where the world's best meet and share their best practices!

A place for professionals to learn the latest and greatest strategies and ideas and to connect with the elite in the industry. 

This is the highest rated industry event with ... Read More...
 4563 

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
CMS =
session cookie set = True
session page-view-total =
session page-view-total =
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =