Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

ContactCenterWorld.com

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used

Twitter

Facebook

LinkedIn

Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used

LinkedIn

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties

OK
[HIDE]

Here are some suggested Connections for you! - Log in to start networking.

MEMBER
Thamer Noori
Director of Industrial Security and Safety Dept.
13
EXECUTIVE MEMBER
Ary Maulana
Officer Call Center Operation
204
MEMBER
Yudha Satya Perdana
Service Quality & Development Head
3

How to Transform Your Customers Into Advocates - Lewis Robinson - ContactCenterWorld.com Blog

How to Transform Your Customers Into Advocates

The best form of marketing is not always found in traditional advertising models. Sometimes it comes straight from your tried and true fans.

 

So when it comes time to take your business to the next level, consider establishing a brand ambassador program to transform your most satisfied customers into your most loyal word-of-mouth advocates. Not only will it ensure a stable stream of reliable business; it will also engage new customers along the way.

Here are six ways to turn your customers into advocates. You will no doubt find these tricks of the trade to be some of the most profitable decisions you make for your business.

 

Perfect Your Customer Service

The first step to establishing a successful ambassador program begins with good service. Consumers are much more likely to sing your company’s praises if your customer service exceeds their expectations.

This can be as simple as streamlining the sales process for them or being transparent about an unexpected delivery delay. It also requires in-depth knowledge about the product and an overall helpful attitude.

Proactive service not only earns customer loyalty; it also leads to organic word of mouth referrals. Once your clients share their overwhelmingly positive experiences with their friends and family, those friends and family members are more inclined to become clients as well. Consumers don't necessarily purchase a product because an advertisement told them to do so; they choose a product because someone else recommended it.

 

Personalize Everything

Once your customer service is perfected, it’s time to take it to the next level with more personalization.

Personalization is key to developing a trusting, more personal relationship with your clients. To do this, just treat them like a friend: Use their name when you communicate with them, send them a birthday or thank you card, and take note of their personal and professional milestones, be it an anniversary, the birth of a new baby, or a move to a new office space.

 

Another way to personalize your customers’ experience is by communicating with them on their preferred channel. Telephone, e-mail, text message, social media, in person and live chat options should all be available to them. This way, you can keep them informed while also signaling to them that their time and business are of value. They’ll feel like VIPs in no time.

 

Share Stories

One of the best ways to further build your advocacy base is to ask your most loyal customers for testimonials and feedback. This shows them that you care about their opinions and that they have a say in improving your brand for the better.

 

Ask them if you can share their stories on your website and social media pages. Better yet, encourage them to post comments and interact with your content on their own social media channels.

User-generated content is a free and fruitful way to spread brand awareness. It also helps you identify which customers have the best chance of becoming  successful brand advocates.

 

Identify Advocates

When surveying your clients for feedback, don’t neglect to ask them if they are likely to recommend your business to their friends and family. This is a great way to identify potential advocates from your pool of customers.

 

Anyone who responds with a "very likely" should be enlisted as a brand ambassador and given responsibilities catered to their strengths. For instance, if they have a large social media following, employ them to increase brand awareness on their profiles or involve them in an upcoming launch campaign. Alternatively, if they are leaders in their local community, get them to invite their friends and peers to your next trade show or event.

 

Reward Loyalty

Create further ambassador buy-in by establishing loyalty and referral programs. Reward their loyalty with discounts, complementary products or exclusive access ahead of the general public.

Likewise, referral programs have the opportunity to satisfy current customers while also attracting new ones. For every referral they send your company, repay your brand advocate with additional discounts and free products. They’ll never go to another competitor again.

 

Brand ambassador programs are an infallible way to grow your business. In the end, if you invest in people, they will invest in you.

Publish Date: February 22, 2021 12:30 AM

About us - in 60 seconds!

Join Our Team

Industry Champion Award Leaderboard

Most active award (top 10) entrants in the past 48 hours! - Vote for Others / About Program
Submit Event

Upcoming Events

The 19th AMERICAS Annual Best Practices Conferences are here! Meeting Point for the World's Best Contact Center & CX Companies Read More...
 31624 
Showing 1 - 1 of 3 items

Newsletter Registration

Please check to agree to be placed on the eNewsletter mailing list.
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
CMS =
session cookie set = True
session page-view-total = 1
session page-view-total = 1
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =