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Accommodating Yourself To International Business - Lewis Robinson - Blog

Accommodating Yourself To International Business


Business can differ between the country you live in and the rest of the international market. If you've been running a business in the same country for a long time, you're probably well versed enough already in everything revolving business such as taxes, necessary costs, and how to bring in consumers. 

Look into all of these differences to consider if you ever decide to make your business more international.


Depending on your products, you might already be targeting a section of the market such as middle-class people if you own a normal grocery store. However, it's important to note that what is considered middle-class can heavily differ based on what country you're in.

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 A good way to find out how you should be pricing your products is to visit other businesses in that country. Make sure to observe what people are actually buying and then note down what the actual prices are. You must get this information in person as often you can see misleading numbers online that point to one thing, but then you find out that a lot of people don't purchase a certain product that might be more expensive. 

Additionally, talk to other business owners living in that section of the world so you can get a brief history of what prices have been like and what they foresee them being in the future. You must find out pricing before you start to get into the international market.


There's a chance that you might be someone who wants to have an international business, but don't know much about running a business in your home country in the first place. While you could wait a few years by starting your own business at home, you might just want to cut to the chase rather than making that grind. 

In that case, you should consider getting a formal education for business. This means by either going to a traditional university or getting USC's online MBA so you know everything important about business without wasting money that could cause you to shut down. 

Before you start on your path in education, make sure that you find somewhere that is known for helping students with international business as many business programs out there focus solely on what you can do at home with a business. Make sure that you consider getting formal education for business if you're someone looking to start a business somewhere else in the world.


Not only do you need to worry about pricing, but how you think about locations. In the United States, for example, many Americans tend to live much more farther apart from each other than traditional countries that focus solely on big cities so consider moving your business from being spread apart to having multiple locations in one city.

If you are moving to somewhere that has more of these large cities. Having the right location is one of the most important parts about expanding into the international market.


You might have to make adjustments when selling it to the international market. For example, Americans tend to like food that has way more sugar than it compared to other countries, so if you are selling a food product that has what's known as an American amount of sugar in it, you might want to consider taking that sugar out. 

You might also run into issues where some countries might not even need a specific product you are offering. Some countries run primarily on Halal diets, meaning that you are forbidden from eating pork so you would want to consider not even selling pork in those countries. 

Understanding what products to sell in other countries is an important part of making sure that you can succeed in the international market.


By following all of this information before you head into the international market, you'll be ready to go. Make sure that you are always looking into business news for whatever country that you are moving your business into as you could run into new laws that affect your business for better or worse. 

Once you've started a business in another country than your own, you should have little problems expanding internationally from there.     

Publish Date: July 16, 2020 1:11 PM

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