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How To Get Your Foot Into the Growing E-commerce Market - Lewis Robinson - Blog

How To Get Your Foot Into the Growing E-commerce Market

E-commerce is a rapidly growing form of sales, allowing the customer to shop for what they want from all over the world. Setting up a website for your small business lets you reach out to new clients and can potentially grow your company and increase your revenue. It is important to take your time as you design so that you create a site visitors will want to come back to again. Here are a few steps to get your foot into the e-commerce market.

Determine What the User Needs

When you build your e-commerce site, think about what your potential client will want when they are shopping. Provide multiple colorful photos of your products that clearly demonstrate the textures, shades, and useful parts of the item. Write a very detailed description of what the product is and what it does. If anyone has provided a review of the product, provide it with the listing to give the customer an idea of what others think of it. When you set a cost for it, make sure that you list a competitive price to keep them interested. Consider offering free shipping or a set price to send it to the end user. Research what these postal prices are before you set them on your website. Make purchasing and paying for what they buy an easy process. An easy to use website will attract new customers to your company and secure faithful clients for a long time.

Test the Site Repeatedly

The most frustrating thing for a potential customer to experience would be for them to shop your e-commerce website and have it crash while they are browsing. As you design it, test the operation of it over and over to ensure that it works well and processes quickly. If you are using multiple programs or sites to put it together, utilize passwordless authentication to reduce the time it takes to get into them while keeping your data safe. Once you are finished assembling it, test it yourself as well as invite your employees and close associates to try it. Record their feedback and make the changes that they suggest. If you need help with programming your site, reach out to an information technology specialist to assist you with your questions.

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Take Your Time To Open the Site

It can be exciting to get your site on the market and open your shop. However, if you launch too quickly with little time to review it, it could have issues and lose your customers. Arrange your initial needs such as your domain name and hosting site. Once those are arranged, take your time to put the rest of the website together. You can put updates on the page letting your clients know of the progress you are making and when it will be live. In the meantime, research the optimal methods to have your company’s name be the first option on search engines, open social media pages for your business, and arrange advertising for your e-commerce operation.

Utilize Social Media

Social media can be a great tool to draw customers to your e-commerce site. As you are designing your website, set icons on it that indicate the particular social media platforms that you have pages on. Connect these icons to your profiles and be sure to list your upcoming website on the profiles. You can use social media to keep your current customers updated on your progress and inform them when the e-commerce site is launched. Inform those that shop with you about your social media pages. Offer sales and coupons on the platforms to encourage clients to browse your products and make a purchase.

Design It To Be Compatible With All Devices

The customers that you wish to reach utilize multiple devices when they look at the internet. If they have trouble shopping for your products on your site, whether it has to do with the display or it is because it is difficult to purchase the item, they may choose to go somewhere else for what they need. When you are assembling your e-commerce site, ensure that it can easily be seen on desktops, laptops, tablets, and cell phones. Test your website with each type of electronics to observe how it looks. If you see an issue, remedy it immediately then check it again for the correction. Continued to do this until the site is viewable by every device and able to be navigated with ease.

Be On Top Of Search Engines

Another method to get new clients to your e-commerce business is to be the first name they see when they search for what you do. This could require the help of an SEO company to get your links out to obtain more references to your website. Research with one works best for the type of industry that you are in. Reach out to the one you choose to determine the pricing for their services and what they offer for the cost. Decide if one of their packages will work for you. Set up a time to talk to a representative to set up the payment as well as what they will need from you to be successful.

Interact With Customers

Take what your customers have to say to heart. Keep an eye on the reviews that are posted then reach out to the client that wrote it to remedy the problem or to thank them for the review. Set up a spot on your e-commerce site for them to enter their personal data so you can contact them with sales and other marketing information. You might offer a free product or discount if they become a subscriber. You can also do this in your store if you have a storefront.  Have a sign up sheet available for clients to leave their names and email addresses so you can send them information on new products and specials. However, ensure that they agree to have you send information to them. When you get the feedback from the client, set up a database in your computer and enter what you have been given. Be sure to compute as many fields as you can so you can sort by the demographic that you need when you send your email.

Stay On Top Of the Newest Information

As e-commerce changes and grows, so should your site. Keep informed of the latest improvements in the industry. Talk with experts in the field about the new information that you know and keep in contact so that you can ask about updates. Take as many seminars as you can to make your site more manageable. If they are applicable to your business, set aside time to implement them to what you have designed. Like before, test what you have built multiple times to ensure that it performs well. Add features to your pages that make the experience more enjoyable for your customers. Staying on top of the newest updates in this industry will keep your site working optimally for your clients. E-commerce is a quickly rising form of sales for companies around the world. Building, testing, and launching a site of your own will add profit to your organization and give your customers an additional place to buy your products.

Publish Date: March 11, 2021 3:30 AM

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