Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties


Here are some suggested Connections for you! - Log in to start networking.

Increase Customer Loyalty With Customer Appreciation Strategies - Carol Evenson - Blog

Increase Customer Loyalty With Customer Appreciation Strategies

You can get foot traffic to your business with special events, discounts and a great marketing plan, but retaining customers requires something else. In their drive to attract more new customers, businesses often make the mistake of ignoring their existing ones. This is a serious misstep for a variety of reasons. Most businesses report that the vast majority of their sales can be attributed to existing customers. Reliable data shows that not only do return customers buy more things, more frequently, but they also purchase more expensive products. Creating customer relationships and loyalty should be paramount for any business. Here are a few ideas that might help do just that.


Embrace Honesty

Sponsor message - content continues below this message

2022 '17th annual' Global Contact Center World Awards NOW OPEN

Enter your Center, Strategy, Technology Innovation, Teams and Individuals into the ONLY TRULY GLOBAL awards program - regarded by many as being like the Olympics for the Contact Center World! Join the best from over 80 nations and compete for the most prestigious awards out there!


Content continues ….

People gravitate to individuals and entities they can trust. Gaining your consumers' trust is one of the most important steps you can take to build loyalty. Be transparent with your customers whenever you can, even if what you have to share is not good. People intrinsically understand that a business that will be honest with bad news is one they can trust. Be willing to take responsibility when a customer is unhappy with something whether that be with an employee, a product or a price. Nothing destroys trust quite like getting the feeling that a business is trying to take advantage of you or is willing to sacrifice your satisfaction for their profit. Even small things can convey honesty or a lack thereof to a potential buyer. Don't ask your reps to use a canned script; instead, empower them to speak naturally and openly with customers. Don't try to be clever in the way you word your policies; make information accessible and clear. Even using a CNAM service so that prospects know that it's you when you call them shows a willingness to be forthright and honest.


Show Your Appreciation

Make sure that your greatest asset, your customer, knows how much you value them. Find ways to reward them for being loyal to you. Be certain that you are using a great customer satisfaction platform. The right program will help you keep track of existing customers which will then allow you to develop multiple customer appreciation programs. Create an active email communication strategy, customer blog or newsletter to keep in touch with customers. Offer them ongoing information and support for the products they have purchased and other topics that might be of interest to them. Acknowledge your loyal customers on special days like their birthdays. This is also a great time to offer them some kind of little gift such as a coupon, discount or even a small free item. Other ideas would be to start a customer appreciation program, hold a special sale for existing customers only or hold drawings that give them an opportunity to win products or to upgrade a product they already own.


Share Their Values

Hopefully, you've done the legwork to build a profile of your average customer. Make sure you understand what your customers see as important, and support and share their values. Avoid making all your communication with your customers a sales pitch. Through your newsletter, website or blog, share stories and news that will be of interest to them, even if the topics have little or nothing to do with your product. As a company, participate in supporting causes that speak to customers' values and share what you are doing through social media. Research has repeatedly shown that customers will remain loyal to a brand that shares their values even if that brand's products are more expensive than its competitors. 


All businesses have something to sell, whether that is a product, a service or information. Of course, you are going to dedicate many resources to attracting new customers; however, never neglect the customers you already have. Deal with your customers with integrity, let them know they are valued and communicate with them about the things they hold most dear. A loyal customer is an asset whose value should never be underestimated.

Publish Date: September 15, 2021 5:40 PM

About us - in 60 seconds!

Newsletter Registration

Please check to agree to be placed on the eNewsletter mailing list.

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total = 1
session page-view-total = 1
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =