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Mistakes to Avoid When Running a Business - Carol Evenson - Blog

Mistakes to Avoid When Running a Business

Owning a business comes with a lot of challenges. You have countless things to think about and different decisions to make. All this pressure may cause you to make bad decisions that hurt your possibility of success. At the very least, some mistakes can set your business back significantly. Even though there is no fool-proof plan for avoiding mistakes, knowing what some of the most common ones are can help you avoid them. From avoiding a spam risk call to ensuring you take the right steps when dealing with customers, keep reading for some of the most business mistakes to avoid.  


Scrimping on Wages or Laying Off Employees 

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Did you know that payroll makes up about 50% of your monthly expenses? This can result in a huge source of strain that you may not be able to overcome. If paying your staff is too expensive, you may consider reducing salaries or laying people off. While this strategy will reduce your existing overhead, it can also have a further-reaching, negative impact on employee morale and the long-term financial health of your company. If you reduce your employee's salaries or offer too low compensation for the position, you may cause the best applicants to turn away or discourage your existing staff. Remember, your business is only as productive and efficient as the people who work there. If your goal is to attract and keep reliable and skilled workers, you should offer them competitive pay.

If you think that you may need to reduce your staff, consider the higher cost that goes along with having to rehire employees or spend money to train an all-new team. Rather than reducing salaries or reducing the number of employees you have, you may want to offer higher-performing workers' sales bonuses or incentives. This is going to help encourage everyone to do their very best work. It will also help to draw in higher-skilled workers and more seasoned team members. This is going to help your organization achieve new and better levels of success.


Not Setting SMART Goals for Your Business

Goals provide you with direction when starting out. They also help you stay on track with your daily operations. When you ensure you are setting SMART goals, you can determine where you want to go and outline the steps you need to take to get there.


Creating Complex Policies to Reduce Costs

You must review policies before and after you implement them. As a general rule, the more basic the policy is, the easier it will be to put in place and implement it successfully. Try not to impose rules based on one situation or incident. For example, if you have an employee who tried to charge personal expenses on their company credit card while on a business trip, you should deal with the employee individually instead of imposing new rules that punish everyone. If you create too many complex rules for your team to follow, they may become more of a burden. Also, impractical policies may cause your workers to disengage and cost a lot of money.


Undervaluing Services or Products

In some situations, having a lack of confidence in your abilities or fearing failure may cause you to underprice your services or products. This is a dangerous path to go down because it undermines the unique value that you bring to the table and will open up the possibility of frustration and resentment. Trying to recover from undervaluing goods can be a long road. Because of this, you need to explore your market carefully as you start your business to find the right price entry point for anything you are selling.


When it comes to improving your business, avoiding some of the most costly and common mistakes is necessary. Keep the tips and information here in mind to ensure you achieve the goals you have set for your business, regardless of what these goals are.

Publish Date: April 6, 2021 2:39 PM

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