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5 Ways to Open a Business Successfully - Carol Evenson - Blog

5 Ways to Open a Business Successfully

Opening a business can be a stressful endeavor, because there is much work that needs to be done in order to build a business from the ground up. However, it can also be a time of great triumph as long as the business owner in question does his or her homework and brings a well informed business plan to the table. Here are a few tips to help small business owners get their doors open and keep them that way.

Developing a Business Plan

Bringing a solid business plan to the table is important for a few key reasons. First and foremost, a well informed and well planned business model is much more likely to succeed. Study your area’s demographics, the market you plan to enter into, and any other factors that can play a part in determining what products you can sell and to whom before committing to anything. With a cogent plan in hand, you’re also much more likely to be able to receive additional funding. Loan officers and investors can help you find the opening and operation of your restaurant to any extent, but only if your proposal is adequately convincing that your business will be a profitable one.

Staying on Task

Staying on task is a crucial part of efficiency and productivity, two qualities any successful business must be able to attain. However, with the many variables at play within a business at any given time, it can be easy to get lost and overwhelmed. In order to stay grounded and continue to chip away at your workload, you need to stay organized, and the best CRM for small business can help you do that. CRM apps can keep a directory of information, especially that pertaining to customers, clients, and business partners in check and readily available for reference or use. This is especially valuable to businesses like call centers or those that work with contractors on a regular basis.

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Marketing Your Business

In order to see any success, you’ll need to gain the attention of the public, and marketing is the vehicle by which you can do that. Before you can spread the news, you need to develop a story worth telling, and that means you need to invent a brand for your business. Branding entails several aesthetic factors and some philosophical ones that constitutes the essence of your business, and these include things like the name of the business, the logo, etc., as well as the tone your advertising will take in order to make your case to the masses.


With an adequately unique and compelling brand, you can begin advertising. A marketing firm is a must if it’s in the budget, as employing professionals is well worth it. However, many small businesses get more use out of local publications and TV and radio stations because of the less expensive costs. Remember that your advertising needs to fit the established tone that you want consumers to associate with your company. For example, consider the nostalgic vibe of Coca Cola commercials or the in your face attitude of Slim Jims.

Find Your Niche

Your branding isn’t the only means you have of standing out. Perhaps more importantly is finding a niche market to take part in. Entering into a saturated market, one with a lot of competition like the restaurant market, for example, can be setting yourself up for failure. However, finding a way to offer a unique twist on an old favorite is an essential way of separating yourself from the competition. For example, if your area has many pizzerias to choose from, consider opting for foreign cuisine, instead. Like pizza, however, Chinese and Mexican cuisine are quite common, so something like Indian food will be more exotic in most of the US. This is just an example, however, and the inauthentic use of foreign cuisine can create a PR nightmare.

Arranging a Supply Chain

In order to run your business, you will need to have a steady supply of goods to sell or other important supplies, and that means you’ll need an affordable and reliable supply chain. A supply chain is a loose coalition of businesses that correspond to the process of production and retail. This coalition typically contains a manufacturer, a distributor, a wholesaler, and a retailer, though the number of steps involved may vary, and many businesses use products from multiple manufacturers, for example. Even with a solid supply chain in place, it will be up to you to use it effectively. For example, you’ll need to be able to accurately predict the point at which you would run out of a certain item and therefore order more of that product ahead of time. This means closely monitoring inventory, as well as sales patterns.

Opening a new business can provide many challenges, but it’s also an endeavor rich with opportunity. Throughout the process of planning your business, keep in mind that flexibility is key. The ability to roll with the punches is the key to both short term and long term success. With these tips, you’ll have everything you need.

Publish Date: July 10, 2020 5:22 PM

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