No matter what industry your business operates in, technology — and its ever-changing landscape — affects the way you do business. It's essential to keep pace with the changes so you can operate at your peak and give your customers the best experience possible. Here are five emerging areas you can consider to help you make the right technology investments.
With so much data available about your customers, your business can use lead management software to harness the power of customer segmentation. It is a marketing strategy that helps you group customers by categories relevant to your industry. Your options for segmentation are endless and completely customizable. You can base your category choices on the way they interact with your website: homepage visitors, repeat customers, content downloads or email subscribers, for example. You might choose to group customers by geographical location, occupation, income level or age.
Once you've segmented your customers, you can personalize your messages to specific groups, making your message fit their interests and increase the chance that they'll respond.
Over the last several years, more and more businesses have turned to cloud computing. Companies that once needed to maintain an in-house IT infrastructure have moved to a cloud-based platform and can access their data via a good internet connection. Cloud usage can save companies the risk and expense of securing servers and employing IT professionals.
Cloud computing gives your business the flexibility to grow without investing in more servers to keep up. On the other hand, if you downscale your storage, you won't be left with the sunk cost of too much hardware.
Because your data is stored offsite, cloud services make disaster recovery and business continuity easier. It also helps with mobility if your employees need to access data away from the office.
Companies looking to improve their bottom line may consider automation software to reduce costs. Automation can take over recurring tasks that eat away at your employees' time and energy.
Many departments can take advantage of automation software. Payroll, receipts, bill paying and invoice reminders can assist your finance employees. The marketing department can use automation to schedule social media posts, conduct research on your website users or remind customers of abandoned shopping carts. Administrative assistants can automate file backup, share calendars and organize to-do lists.
It's hard to overestimate the importance that social media now plays in marketing. Studies estimate that 3.5 billion people use social media and 54% of users research products while they're engaged. It's essential to get your company's name and message visible on social platforms.
Once you've established your social media goals — brand awareness, product education, community engagement or increased site traffic, for example — you can focus on audience research to determine which platforms to use. Consider using social media analytics tools to help with the process. Once you've selected your customers' favorite platforms, you can tailor your content to catch their attention.
Educational and informational posts are best suited to social media. Concentrate on producing quality content that offers your audience a behind-the-scenes glimpse of your company, interviews with key employees or an engaging poll. Influencers can also add authenticity and trust to your social media posts.
In response to increased demand, many retail businesses now rely on mobile shopping, checkout and scheduled pickups. More and more consumers now choose to shop from home, pay online, pick up products curbside or have the purchase delivered to their addresses. An in-store experience may involve automated checkouts and mobile pay.
Behind the scenes, retailers are taking advantage of radio-frequency identification, or RFID, tags to track their inventory and keep up with product cycles.
It's easy to see that as technology changes, businesses need to keep pace. No matter how small or large your company is, there are solutions within your reach to help your staff work more efficiently and provide the customer service experience your consumers expect in the digital age.
Publish Date: March 3, 2021 2:53 AM