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Effective Ways to Ensure Your Business Continues to Grow - Carol Evenson - Blog

Effective Ways to Ensure Your Business Continues to Grow

No matter your business’s current size, it is essential that you structure and plan accordingly so you are ready for what the future holds. When trying to grow your small business, being proactive will pay off in the long run. Keep reading for some tips to help you with your growth goals.


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If you own a business, you probably have quite a few skills. However, if you try to handle everything alone, you may limit your potential growth. Having the right systems in place will help you handle all the different issues that may arise as you grow and expand. Having robust systems in place, such as e-commerce software, CRM systems, and even fleet tracking, can be invaluable when you are trying to grow and expand. It’s a good idea to review your existing operations to see what aspects are monotonous or repetitive. The goal should be to outsource or automate as much as you can. When you implement the right systems, you can remain focused on your business’s growth.


Improve Your Business’s Homepage

Along with doing things like improving your SEO and making the purchase process or signing up for something simple, be sure you have a quality homepage. Up to 96% of people who visit your website are not ready to make a purchase. Usually, your homepage is where they will land. If it is difficult to navigate or cluttered, chances are they will leave and may even go to your competition. If the content on your page doesn’t provide value or is just poor quality, the potential customer will likely bounce away, too. In some cases, making simple changes can help boost your revenue.


Use Analytics

Using data is invaluable. Large-name companies, such as Amazon and Facebook, realize how important this is. Now is the time for your small business to use the data available to you, as well. The most valuable resource in the world is no longer oil – it’s data. Data can benefit any business, unlike oil. Even better, there’s no need to spend billions of dollars on using this data. You can find free tools to help you gain insights into your customers. For example, with Google Analytics, you can see things like the average amount of time someone is on your site, the number of page visits, the bounce rate, how people get to your website, and more. With this type of information, you can gain insights regarding where you should focus your marketing efforts.


Focus on Improving Your Blog

Up to 53% of marketers have stated that their blog posts are the most important inbound marketing activity. Good blogging can help improve the amount of traffic coming to your site, convert this traffic into leads, help establish authority in the industry, and ensure you achieve long-term business results. Considering that 81% of shoppers are researching something online before buying, it’s clear why blog posts are so important. Potential customers will find your site easily if you offer quality and valuable information on your blog. Be sure that the bulk of the content on your website is evergreen. These posts will only have to be updated from time to time, making them more valuable for your online presence. It’s also good to add images, blog post links, and other relevant company information. When possible, interact with customers and respond to the needs and questions they have. This will help improve your brand image.


Create a Plan for Ongoing Business growth

From optimizing your site for mobile to developing email marketing campaigns, you will find several ways to grow your business. However, before you do anything, create a plan. Having a plan and strategy is going to ensure you are meeting the goals you have set. Once you create a plan and have a general idea of what you want to do, make sure you stay flexible. You can’t ever become complacent if you want to grow your business successfully. Be sure to continually figure out your customer’s needs, test your hypothesis, iterate, and then conduct additional testing.


Growing Your Business

It doesn’t matter the size of your business now or what industry you operate in; the tips above can help you with your business growth objectives. Be sure to keep these in mind, which will help ensure ongoing business growth, both now and in the future. Knowing what to do, what works, and what doesn’t are some of the best ways to grow your business and sustain growth in the future. 

Publish Date: September 24, 2021 4:18 PM

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