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Tips for Building Your Small Business' Website - Carol Evenson - Blog

Tips for Building Your Small Business' Website

A company’s website is where many people will make their first impression about its resources and management. Here are some key components of effective website design that companies need to put towards their design process.


Ensure Fast Load Times

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How fast pages load means almost everything in a person’s estimation of a website. If people have to wait too long for a page to load, their patience may get the better of them and they may simply move onto a competitor’s site. If they are willing to stick it out through a seemingly endless spinning wheel, their overall experience of a site will be considerably diminished. This negative association may pervade a person’s general perception of a company.

It is critical that website design makes fast load times a major priority. The layout of a page’s interface and the presentation of different graphics need to be designed strategically in order to optimize speed. After the design process is complete, it is important to do extensive testing and make adjustments as necessary. Remember that load times will be affected by the speed of a person’s internet connection, so it is advisable to perform tests at various speeds.


Make Your Site Secure

Failing to adequately secure your site could expose you to serious problems. Apart from losing control of what’s happening with a site, companies whose sites are not properly protected may find that people are simply unwilling to go on them. In fact, people may actually be prevented from accessing them by their browsers’ settings or antivirus programs. Securing sites is an indispensable function that companies need to evaluate during the design process. They should seek out authoritative guidance about any key questions that they may have regarding site security. What is TLS for websites? How is information compromised during transmission on websites? Everyone involved in the design process should have a thorough understanding about these types of concerns.


Assure Portability

It is essential to bear in mind that many people visiting a site will not be doing so on a full-size screen. Many people visiting a site for the first time or making a repeat visit will be accessing it from their phone. A well-rounded website design process should include developing a mobile format that allows  visitors to access every feature with ease. Navigating a page on a phone shouldn’t be laborious because it is too hard to scroll or click on links to open new pages.


Create Readable Content

Visitors to a website may totally miss the crux of what a company wishes to convey to them if it is not presented conspicuously. The most salient details about a company or its products must be front and center on every relevant page. Burying key information in the depths of lengthy content is almost certainly going to cause people to miss it.

Website designers must employ smart tactics to call attention to the areas that should have a strong emphasis. Otherwise, visitors may not be sure about where to direct their attention and the site’s messaging may appear muddled. Of course the content itself must be well-drafted, but the way that companies present content on their sites must be easily absorbable.


Make a Site Visually Pleasing

People don’t want to spend too much time on a website that isn’t pleasing to their eyes. Much like they wouldn’t want to spend time in a room that is visually disquieting or look at something on television that is optically bothersome. Ideally, websites should be aesthetically pleasing so that visitors feel comfortable looking at them for an extended period of time. Neutral-colored bases with splashes of color tend to go over well with most visitors. Avoid too many bright colors that can be uncomfortable for people who tend to keep their screens’ brightness turned up too high. Likewise, avoid loud color clashes.


Investing time and effort into website design and security is important for companies across all industries. Having a good website is a key operational asset and should receive the appropriate amount of attention. 

Publish Date: November 12, 2021 2:32 PM

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