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14 Tips to Help You Create Solid Revenue - Carol Evenson - Blog

14 Tips to Help You Create Solid Revenue

Owning a business comes with a wide array of task lists and to-dos. It is important that you and your team can efficiently implement strategies for different areas of your company. You are tasked with managing a team, distributing workload, managing potential stock and inventory, among a long list of other essential details. The key factor when it comes to running a business is revenue. This is the money coming into your company. Revenue does not mean profit, as there are expenses that come with running a company. Profit is your revenue minus your expenses. Therefore, revenue is an extremely important part of any business, and without it, a business model crumbles. Fear not, however. Here are 12 tips to help you create a solid revenue.


  1. Ensure Operational Efficiency

There is nothing worse for a company than a flawed production system or an un-unified team. The seamlessness of operations is ideal for revenue production. If you run a clothing company, it is imperative that a customer who orders clothing, receives their order as ordered, and on time. Your production assembly line needs to be running efficiently to produce quality merchandise, and your packaging and shipping team needs to be getting that package out on time. If you find that your packaging team is frequently shorthanded, you may need to hire more team members. If you find that your production machinery is performing poorly, it may be time to invest in more efficient equipment. This example is for merchandise, but this model could serve any business.

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  1. Maintain Customer Satisfaction

Ultimately customer satisfaction will drive revenue. Happy customers leave great reviews, and great reviews drive exposure and revenue. You and your team want to go above and beyond for each customer. This will keep the customer returning and increase the chances that they will recommend your services or products to friends.


  1. Plan to Scale

If you aren’t planning to scale and grow your company, then you may be planning to fail. This technological age has created a competitive business world. It is now easier than ever to advertise and network for your business. Planning to scale means networking with other companies, and professionals in your field. A great way to scale your business is through enterprise sales. This is when you partner with large companies to build credibility and gain exposure through their clientele. This is an excellent way to scale your business.


  1. Establish a Good Culture

Having a healthy work environment starts with fostering good relationships throughout your team and maintaining a positive mission. Make sure that you back your company’s mission statement by action. If you claim to be a company focused on the health and safety of all, then be sure to live out that message in all environments. It can be detrimental to claim one work culture, and not uphold those claimed standards. Keep the workplace a warm and welcoming one and be sure to be attentive to the needs of both your team and clients.


  1. Reassess Your Business Model

Revisit your business model for a revenue refresh. Look at things like your target market, operations, communications, and overall goals of the company. Going back to the drawing board is a simple, but effective way to maintain a successful business.


  1. Train Great Managers

The key to individual employee revenue is a management team that they feel both encouraged and supported by. Be sure that your management positions are filled by genuine people with a yearning to help. It can be devastating to your sales if your employees feel lost and depressed under their management team. Train your managers to know how to recognize when an employee needs help, and how to assist them.


  1. Adjust Your Prices

A price adjustment, up or down, can help your company’s revenue. If your prices are too high, clients may be hesitant to spend money on your services. If your prices are too low, you may not be making enough revenue to support your business model. Spend some time analyzing your business and determine whether a price adjustment may be beneficial. 


  1. Expand Your Values

Expanding your company’s values may allow you to reach a broader target audience. For example, if you add sustainability to your company values, you target consumers that only source from sustainability-focused brands. This method can work for a variety of things, including donating to a charity, partnering with a humanities campaign, and/or committing to climate change initiatives.


  1. Consider Customer Divestment

Divestment is removing an aspect of revenue or cost from your business model. Analyzing your revenue on an individual customer basis can allow you to see which clients are not worth investing in. This method can allow you to focus on customers who provide revenue to your company and expand to higher-paying and more ideal clientele. You can also assess customer value by noting their potential for growth with your services. If a customer has no potential for growth and is bringing in a small percentage of revenue, it may be time to recommend another business’s services. This may sound counter-intuitive, but it is a strategic move for long-term revenue generation.


  1. Prepare for Unexpected Events

Being unprepared can seriously harm a company. You can implement tools like scenario planning to build a course of action in the event of a disaster. An unorganized, and communication-less business will crumble in an unexpected event. It is always a smart idea to note operational steps when your business experiences a crisis. This can prepare team members for similar situations in the future. It is always better to be over-prepared than under-prepared, especially on a business level.


  1. Evaluate Your Team

Don’t be afraid to communicate with your team members. It can be a very useful tool for you to assess current employees and potentially change their roles. If you notice a salesman is consistently failing to meet their quotas, you may find that they function better as a leader or planner. Also, don’t be afraid to move a manager to sales. If an individual has very strong skills in sales, they may serve as an incredible asset to you, and you could even offer a monetary incentive for the change.


  1. Offer Incentives

This applies to both internal operations and sales. Offering incentives to keep your team members motivated is a great business move. They will work harder and more efficiently for the end goal, and you will generate revenue. Offering incentives to customers is also a way to motivate them to spend money and invest in your services. This is also a great way to foster a competitive workplace, as well as a competitive company.


  1. Focus on Your Mission

Maintain a solid focus on why you started your business in the first place. Was it to help others? Was it to change the field you are in? Find your “why” and put it at the center of all that you do. Often, business owners focus too intently on revenue, profits, sales, and everything other than why they embarked on their entrepreneurship in the first place. Re-aligning yourself with your own values, and your company values can change the way you interact with your team and clients and refresh your strategies. This may look like drawing a diagram on a blank sheet of paper, taking some time away from the office, spending time introspecting, and/or looking over old business plans.


  1. Be Genuine

A money-hungry business owner can be detected by many consumers. Lead your company down the path of authenticity. Be genuine with your interactions. Hold the customer’s satisfaction to a high standard. Be a face that your clients know, even if they never work directly with you. Making clients feel welcome in your business is a great way to establish lasting connections and branch out via recommendations. This method also serves the workplace. Make sure to greet each new employee, no matter their role. Foster a friendly work environment. Studies have shown that employees that like their work environment perform significantly better in their job roles. Live your company values in your daily life. If one of your values is sustainability, take the time to recycle and participate in events held by the organizations that you support. When people see you being genuine, and a well-rounded individual, they will feel more inclined to utilize your services. This approach is an easy way to naturally improve the quality of your business model and your life.


Running a business has its challenges but maintaining a steady revenue does not have to be one of them. There are an abundance of ways to build, maintain and increase your company’s revenue. Overall, creating solid revenue means paying attention to detail, and valuing the relationships that you have in business. Relationships with employees, clients, and other business professionals will give you a solid foundation for your business. If you lead your company as an authentic person and align your values with your company's, you will leave a lasting positive impact on your clients, and your revenue.  


Publish Date: August 27, 2021 5:13 PM

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