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4 Areas of a Business That Benefit From Technology - Carol Evenson - Blog

4 Areas of a Business That Benefit From Technology

In order to survive, most businesses have to adapt to modern technology. Sometimes this process seems overwhelming but it does not have to be. If you own a company, use technology to improve the processes of these four business areas.


  1. Payroll

Whether you love talking about converged core network infrastructure or booting up a laptop makes you nervous, an online payroll system is one technological advancement both you and your company can benefit from. Depending on the system you purchase, payroll software tracks hours, calculates taxes and pays your employees via direct deposits. Adding this system helps ensure everyone receives their checks on time and in the correct amounts. Some programs offer a free trial, so try a few out before committing to make sure it meets all your needs.

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  1. Marketing

Social Media is no longer just for connecting with friends. These sites, including Twitter, Facebook and Instagram, are one of the best ways to market your products and services. There are a couple of routes you can take to market your business. If your budget is limited, utilize a free page on these sites. Let your current and new customers know to follow your page to receive exclusive benefits and discounts. Follow through by offering specific online deals. A simple way to track the success of each site is by advertising a specific code on each platform. For example, to receive 25% off your purchase, use code 25INSTA for Instagram, 25TWI for Twitter and 25FB for Facebook. By tracking by coupon codes, you know exactly which campaigns are succeeding and which are not. If you have a higher budget, another option is to pay for advertisements on these websites. Otherwise, consider hiring an influencer to market your goods. Influencers are people who have a high number of online followers. If they recommended your product, thousands of consumers, who may not have seen your products organically, have now been exposed to your business. As with the other deals, use a specific code for the influencer discount, such as 25INFL. 


  1. Accounting

Similar to payroll, accounting is another activity that modern technology can streamline. Accounting systems simplify your expense operations by consolidating tasks and records such as invoices, bills, budgets and vendor payments. If you have a large business, you may still want a bookkeeper to oversee the operations, but an accounting program can significantly decrease the amount of work he or she needs to complete.


  1. Customer Service

Regardless of the industry, excellent customer service is vital to the success of nearly every business. There are a variety of technological advances that can help your team provide top-notch customer service. One example is to have an online scheduling platform available for consumers. In this day and age, many individuals prefer to do business online versus calling in. If you provide schedule-based services, such as lawn care, pest control, health care or pet care, create a link on your website so customers can make an appointment online. It gives consumers a convenient alternative to a phone call. Another helpful tool is an online ticket system for your customer service team. Instead of tracking client profiles via paper, an online ticket system creates a single resource for representatives to reference. The system holds a customer's profile data, such as contact information and past services. Additionally, should the customer contact your company with a request or concern, the system allows the representative handing the request to create a ticket. This way, if multiple representatives are involved in a request, or it gets escalated to management, all the relevant data is included in this ticket, such as dates and times, services completed and email communications.  


While modern technology can be intimidating, it is very useful when running a business. Incorporating these devices saves you and your employees time and energy to focus on more important tasks. If you want to embrace more technology in your operations, start with these four sectors. 

Publish Date: May 21, 2021 3:46 PM

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