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How Modern Technology Can Help Your Business Grow - Carol Evenson - Blog

How Modern Technology Can Help Your Business Grow

Owning a small business is hard enough. It only gets more challenging when you are trying to grow and expand. This requires hard work, time, effort, and the ability to think outside the box. While all this is true, eventually, you will reach a point when you must look beyond yourself for solutions to common issues that may stall or slow down the growth of your business. There’s some good news. Today, new technology is being developed to help business owners (just like you) grow and expand. From more mobility to technology solutions like BOPIS, keep reading to learn more about the technology solutions available today.


Implement Project Management Software

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When a project involves several people, such as supervisors, independent contractors, and a sales team, some issues may occur because of miscommunication that can impact your profits. With the right project management software in use, your business benefits from providing everyone with important tools like note-taking systems and shared schedules. With this technology, your team can complete projects faster with higher levels of accuracy. This is also going to leave a customer base that continues to grow.


Refine Your Marketing Strategies 

As a small business owner, you must take advantage of new online marketing opportunities. If you fail to do this, it means you are just leaving money on the table. However, countless marketing options are available, which means you may lose sight of what will actually work. When you implement marketing strategies, you can use things like geo-targeting for advertisements to get your message to the specific customers you want to serve. You can then use the software to figure out what methods are working to keep building on what works and change what doesn’t.


Use Social Media to Spread the Word

While Twitter and Facebook are great platforms for connecting with family and friends, you can also use these sites for marketing. Starting a conversation about your brand on social media is a great way to engage customers and grow your brand. When you create a company profile on the social site you choose, it will attract the right people. After that, you can send out timely updates on newsworthy events in the company. When you can give customers insight into a product you offer or perform specific services, it will help ensure your brand stays on their minds. You should also consider that each shared update is a source of free advertising that will lead to additional company growth.


Analyze How Effective Your Company Website Is

With more and more customers spending their time online, you need to review your website carefully. After all, this is an extension of your storefront. If you have an internet-based company, your website may be the only thing that customers will see before buying something. Using website analytics will help you see how effective your online presence is. This will also help you know when it is necessary to make changes to bring in even more customers. One example would be changing up the keywords that are used in your content, or you may need to improve navigation from one page to another.


Increase Employee Mobility

Tasks in the office are much easier to manage now that technology is available to help with some of the most common issues. For example, your sales team can use modern, mobile printers to print important documents for customers to sign or have while in the field. This is a game-changer for many businesses and prevents cases of cold feet with customers when they have to wait to sign a contract or agreement because there’s no printer available.


As you can see, technology is helping modern small businesses grow. It is something that can be invaluable for your business, too. Be sure to keep this in mind to empower your workforce and grow your business. Being informed is the best way to use technology to grow your business. 

Publish Date: July 21, 2021 10:01 PM

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