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Carol Evenson - Blog Page 2

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Modern Tech That Will Enhance Your Business

Technology and commerce are intricately interconnected. As one advances, so too does the other. Therefore, modern businesses employ various tech in order to compete with an ever more tech savvy world. Equipping your business with the best modern tech has to offer is somewhat tricky, however. Here’s what you need to know.

Organizational Tools

One of the most crucial changes happening right now in the business world is the consolidation of information and function. For example, legal case management software can help Lawyers keep track of all the various threads in a given case, making their jobs easier by making their investigations and arguments more accurate. This kind of software can make businesses much more efficient as has become popular in recent years for that very reason.  Likewise, time clock apps connect the act of clocking in and out into a database in order to simplify payroll. Simplifying data-intensive tasks is at the heart of much of the recent technological advancements in the business world.

Cloud Computing

On a similar note, cloud computing is a multifaceted technology that has done much to push the envelope in terms of work flow. Cloud computing is a service that functions much like a traditional network. However, this allows connected devices to not only share information via cloud storage, but also to share computational resources. This allows multiple machines to cooperate on demanding calculations, such as those involved in data processing. Cloud storage allows businesses to create a central hub for various data that also has the advantage of being remote. This means that cloud storage is harder to find and therefore harder for hackers to infiltrate, but it also expands the company’s storage capacity well beyond what would be advisable with the use of traditional hardware.

IoT Devices

Internet of Things technology, also known as IoT, is becoming more widely used in recent years because of its ability to provide additional functionality and connectivity to various devices within a space. This in turn can be connected to your network or cloud, as well as mobile devices in order to gather intel or even exert remote control. This drastically improves efficiency and saves time by eliminating much of the legwork that would otherwise go into managing several disparate systems. The same technology can also provide self diagnostic software to important machines, enabling you to solve problems before they become manifest, and that can save businesses money on both repairs and downtime. The consolidation of information and function that IoT hardware offers also helps to automate the storage of data.

Remote Workers

One of the greater advantages of the advent of the internet is the emergence of remote work culture. Remote work, also known as working from home, is the act of conducting your work at home or otherwise not at your company’s place of business, and this has tremendous benefits for workers and businesses alike. Without the adherence to a physical location, hiring remote workers can offer you a greater spread of candidates, meaning that you can more easily find highly qualified individuals. A remote workforce can also save you money, as it circumvents many of the expenses otherwise associated with your employees. An entirely remote business has no need for a physical office, for example, and your office uses less electricity and space when less people are present within the office. A good rule of thumb is that remote work can be any positions that only require a computer. Each worker will need to have an internet connection, of course, but that also enables the use of teleconferencing tech to fill in the gaps.

Using technology to enhance your business is a necessity in the modern era, and technology can be inscrutable to laypeople. However, with a little research, you can come to understand what tech has to offer you and your company. Using this guide, you can make informed decisions that will strengthen the infrastructure of your business.

Publish Date: August 19, 2020 7:39 AM

What to Do When You Get a DUI

Many people every year find themselves dealing with an arrest for a DUI. However, just because this may be a common occurrence, doesn't mean that it isn't also stressful as well. This can be especially true if you've never dealt with anything like this before, and aren't sure what your next steps should be. Here are a few things to keep in mind if you find yourself facing a DUI charge. 

Find the Right Lawyer for You

When facing a DUI charge, you will need a lawyer, so it can be important to make sure you find the right Phoenix DUI Lawyer for you. While many lawyers may have some experience with DUI charges, getting one that has special experience with DUIs, as well as with helping those who are facing their first DUI can often make a difference. How your sentencing goes in this situation could have a big impact on your future, so making sure you have someone on your side who knows the ins and outs of DUI laws can be crucial. 

Write Everything Down

Sometimes, even before you seek out a lawyer, it can be beneficial to make sure that you have all of your information sorted out. Writing things down can help you do this. First, write down everything you can remember about the incident, from what time it happened, to where exactly you were when you were pulled over. After you have jotted down all the main details, take some time to think about other aspects of the arrest, especially if they stood out to you, or seemed odd. While it might seem like something small at the moment, all details can be important when it comes to a court case, and you never know what information could make a difference. 

Go Private

Once you have a lawyer and have recorded everything you can remember from the incident, your next step should often be setting all of your social media profiles to private. After you have been charged, the state is going to go through the process of building a case against you, and they will most likely use any information about you that they can get ahold of. Even if you don't think there is anything incriminating on any of your social media, it can be wise not to take that chance. By setting everything to private, you can give the state less information and less ammunition when they're building a case against you. 

Be Prepared

Once your lawyer has a court date for you, it is your job to be as prepared as possible, and to show up to court on time, presenting your best self. No matter how good of a lawyer you have, if you show up to court late, or unprepared, you can make a bad impression, and that could have a negative impact on your case. It can also be important to make sure that you show up dressed properly, and to make sure that you are respectful towards the judge in court. 

Don't Worry and Move On

Although it may not be easy to do, it can be in your best interest not to worry about the outcome too much while you are waiting. If you have taken all the correct steps, then the rest is out of your hands, and obsessing over what will happen won't benefit you. Additionally, when you do find out what your sentence is, doing what you can to be proactive can be the best move. If you find yourself facing a set back like losing your license, there can be much more to gain from dealing with the issue quickly and not wasting time in taking the steps to fix it. 

The Bottom Line

Getting a DUI is often not in anyone's life plans, and can be a stressful and confusing experience. That doesn't mean, though, that there's nothing you can do to help the situation.

By taking note of what happened, and calling the right lawyer, you can help to make sure you are taking the right steps, and can help to increase your odds of a more positive outcome. 


Publish Date: August 11, 2020 9:16 PM

Protecting Your Eyesight While Working at a Office

As you get older and experience changes in your vision, you may notice other negative effects related to vision change such as headache or a feeling of fatigue localized around your eyes. These problems can be exacerbated by working in an office while working with a computer. Here are some of the most important steps that you can take to improve your eyesight and preserve your eyes’ health.

Don’t Go Without Corrective Lenses

If you’re going without glasses or contacts, you can be causing excessive strain on your eyes. While you can protect your eye health, it’s very difficult to change it for the better without lenses or surgery. Proper corrective lenses matching your current prescription are the single best way how to improve your eyesight.

Don’t Wear Your Contacts for Too Long

It’s important that you wear your contact lenses for their individual recommended period of use. While some can be worn for weeks, others are intended to be thrown away every day. Wearing the same lenses for too long can cause considerable irritation or even a bacterial infection.

If you’re a regular contacts wearer, it’s important to stay stocked up on contact lenses at all times. If you’re going on a trip somewhere, be sure to bring enough pairs of contacts so you won’t have to keep reusing the same pair. Order your contacts from an online retailer such as to purchase a large quantity of affordable disposable contacts so you won’t have to worry about losing track of your inventory and running out.  

Check Your Vision Annually

Once your vision starts to change, it will continue changing over time. Sometimes, a change or worsening in your vision will become obvious. In other instances, however, small changes will go unnoticed and will gradually get more pronounced. Your eyes will try to compensate by straining, possibly even causing you to squint or furrow your brow in order to see things far away or close up. The development of an astigmatism can cause you to experience particularly severe strain. Astigmatism is caused by a change in the shape of your eyes’ lens that makes your vision blurry from every distance. In addition to poor eyesight, a vision loss and astigmatism can cause pain in or around the eyes and headaches.

Vision change can go undetected, but it’s extremely important to address as early possible. Annual vision screenings are the only way to confirm that your prescription is current. At the same time that your optometrist checks your vision, he or she can dilate your eyes to examine the health of your optic nerve and retina. A simple test involving a puff of air can check your eyes to check for glaucoma, a condition of increased pressure within the eyeball, causing loss of sight.

Eat Foods that are Rich in Vitamin A

Vitamin A can protect your eyesight by strengthening your cornea, located on the outer surface of your eye. According to the American Academy of Ophthalmology, a deficiency in vitamin A can contribute to night blindness.

Taking a multivitamin with the recommended daily intake value of vitamin A or maintaining a diet rich in vitamin A will help you to maintain good eyesight. Carrots, spinach, broccoli, cantaloupe, mango, eggs, and salmon are examples of foods that provide a high concentration of Vitamin A.

Limit Your Screen Time

Overexposure to the blue light emitted by computer monitors can cause significant eye strain. There’s some evidence to suggest a correlation between blue light exposure and accelerated macular degeneration. Screen filters, yellow tinted lenses, and anti-reflective lenses can all help protect you from strain and damage caused by blue light. Nevertheless, it’s recommended that you take periodic breaks from looking at your screen or try to limit your screen time.

Limiting screen time at night can have the added benefit of helping you to sleep better. A recent study has shown that exposure to blue light in the nighttime can disturb your body’s natural circadian rhythm. It’s recommended that you avoid looking at bright screens beginning two to three hours before bed.



Publish Date: August 1, 2020 12:58 AM

7 Ways to Be at Your Best During the Workday

Your workday is challenging, and you need a game plan to take it on with gusto. Here are seven ways to feel your best and do your best possible work during a busy day.

  1. Get a Good Night’s Sleep

If you go into a work day with just half a night’s sleep, you’ll be running on fumes just halfway through your workday. Being better rested will make you feel ready to take on whatever comes your way while you’re at work.

  1. Tackle the Most Difficult Items on Your Agenda First

Sometimes people feel inclined to start their day with the easiest things to knock off their to-do list. While you may tell yourself that you’re trying to hit the ground running by starting with the things that you can do quickest, you may simply be procrastinating about more difficult and pressing items on your agenda. Others begin the day by answering emails, but this puts other people in control of setting the tone for today rather than taking charge of what you consider to be the most important priorities. Ideally, you should be starting your day with the toughest things that you need to work on; they’re probably also the most important.

  1. Stay Positive

Positive thinking can help you shape a better workday. Everything that happens during your day isn’t altogether within your control, but your attitude is. Put your attention towards what’s good about your day. When things don’t go your way, don’t get discouraged or start counting the hours until you can go home because it will only make your day seem longer and harder. Instead, try to maintain a positive outlook on what you have to do, and you’ll produce better work and get through your day more easily.

  1. Create a Focused Working Environment With Essential Oils

Getting too wound up during your workday can make you feel frazzled and distracted. Young Living Essential Oils can help you enhance your mood while you’re busy at work. In a hectic work day when you have to manage a lot of moving pieces, essential oils can promote focus as well as calm. You can use a diffuser to periodically release oil fragrance and create a better ambient environment that’s conducive to productivity. In addition, it can make your immediate surrounding area smell present and make you enjoy being at work more.

  1. Eat Healthy

You need to fuel your workday with healthy snacks so you can stay energized and avoid feeling running down. Pick healthy snacks and satisfying lunches with lean protein, fiber, whole grain, and vitamin-packed fruit. Lay off of snacks that are made with a ton of highly processed ingredients and contain a lot of sugar or empty calories. They may give you a quick burst of energy, but it will be short-lived. When that energy quickly fades, you’ll feel like you’ve completely run out of steam. Your focus will wane, and you may get very sluggish. Ultimately, what you eat during your work day will have a significant effect on your energy levels and alertness.

  1. Take Breaks

Getting up from what you’re doing and taking breaks is important for both your physical and mental well-being during a work day. If you stay in a seated position in front of a computer for too long at once, your entire body can become fatigued and it can create a lot of pressure on your joints, particularly your neck and wrists. Getting up to stretch can get your blood recirculating and prevent your joints from starting to feel uncomfortable. Also, a quick couple of minutes to reframe your mindset when you’re feeling bogged down by work can help you examine it with fresh eyes and recharged focus.

  1. Review Your Work and Identify Areas for Improvement

It’s often said that people are their own worst critics. However, fear of criticism from others can cause you to create work that’s less than what you’re capable of because your thoughts are dominated by pressure and dread rather than focus on the task at hand. Review your work carefully before considering it to be complete or sharing it with others. Work on identifying areas that could be improved and what you’re doing best so you can hone your skills and plan your time accordingly on upcoming tasks.

A well-balanced and productive workday requires a good attitude, a strong work ethic, and the fuel and rest that your body needs so you can perform at its best. Get the most out of your work days by taking care of yourself and staying cool under pressure.

Publish Date: July 30, 2020 9:17 PM

Tips to Acquire a Larger Budget for Your Call Center

A recent study showed that up to 80% of call center managers believed the budget they had to work with had a significant impact on their ability to run a successful business. For those managers in this position who feel the same way, there are some tips and tricks that can be used to secure more funds for any call center.

Define the Pain Points  

Before you begin proposing a case for a higher budget, you should consider if you can figure out why change is needed. What has changed, or what is broken? Do you even know what is keeping you from reaching your full potential or why you are unable to achieve your goals?

If you are unable to answer these questions, take a step back, and focus on understanding the “real” reason that change is needed. You can then identify the costs related to this challenge and complete the financial analysis. Sometimes, using budgeting software can help you with these numbers.

Determine What the Cost of Doing Nothing May Be

Create a detailed plan that shows how doing nothing will impact your team and its productivity. While the human cost does have value, make sure you detail the business cost now and in the short-term. If there isn’t any related cost, then rethink it.

Remember, success has two sides. The team engagement side and financial measures. Make sure you have a clear return on investment and back up the reasons that your project has this compelling priority.

Prove the Call Center Can Increase Profits

Sometimes, upper management will be reluctant to invest in providing improved customer service until they see proof of it having some type of positive effect on the profits. One of the best ways to do this is by measuring the spend among your net promoters and what drives the Net Promoter Score or NPS.

Usually, this is going to range from around 20% to 33%, depending on certain factors. When you link the various impacts of all the activities on this score, call centers will monetize the value of the additional investment.

Quantify and Prioritize Benchmarking

Another effective way to show you are going to maximize the investment that is given is by presenting a priority list that shows an analysis of the ROI of these additional funds and how they will be used. You can use benchmarking to show what investing in various areas could mean related to cost savings.

Just make sure you are careful when it comes to highlighting areas that you believe you are not doing well in because you may not get the return desired. A better option is to put forward the ones where you are going to get the biggest bang for your buck, which will make your new, increased budget stretch even further.

Share Your Customer’s Voice Through the Organization

All staff members can communicate opportunities and successes after interactions with customers, which is then transmitted to the top of a business. When you leverage call recordings and share these stories with upper management, it can be taken another step to help promote the call center internally. Most executives love to hear and share stories of customer success. Also, influencing and evangelizing the organization with the data that you currently have from this customer program lets you make a case for even more investments in the future.

Increasing Your Budget and Improving Your Call Center Success

When it comes to your call center, it is necessary to have the funds needed to ensure it can grow. Being informed and knowing what to do and consider is the best way to minimize issues and ensure that you get the results desired for your company. While all call centers may struggle from time to time, having an increased budget is one of the best ways to ensure ongoing success and continued growth in the short and long-term. 


Publish Date: July 24, 2020 8:42 PM

6 Apps You Should Be Using in 2020 for Your Business

As a business owner, you are likely always on the lookout for ways that you can run your company better. While you may not want to jump on every technology bandwagon, every year there are some can’t-miss tools that you should invest in. The following are six apps that you should use in 2020 for your business.

1) Expensify

Keeping track of your expenses is one of the most challenging parts of bookkeeping. This is even more difficult if you let other team members authorize expenses or request reimbursement. Expensify makes this process much easier by helping you track expenses and create reports.

This is very affordable for small businesses. It is also easy-to-use even if you aren’t an expert in accounting. Everything can be dragged, dropped and otherwise easily manipulated. This can take a lot of the headache out of keeping track of your books.

2) Asana

Project management is one of the main aspects of keeping business operations organized. With the right tool, it can be significantly easier. For many businesses, Asana is the right tool.

It features a board-style system for moving tasks between categories such as “backlog,” “in progress” and “done.” However, users can significantly customize their views to fit their workflows. The key to effective project management tends to be finding a process that is easy for your team to adopt. Asana fits neatly into many organizations’ needs.

3) busybusy Estimator

When you are taking on a new job, creating an effective estimate is essential. It helps to set expectations and improves transparency. Furthermore, it is important to respond to a request for an estimate quickly and accurately. Busybusy makes that easier for those in the construction industry with its construction estimating software.

This is a must-have application for anyone in this field. It will help you to earn more clients, provide more accurate estimates and grow your business faster.

4) MailChimp

MailChimp is an email marketing tool that has become a serious leader in the field. It helps business teams to manage their mailing lists, automate emails, plan campaigns and much more. Email marketing continues to be one of the most effective ways of earning a return on investment for any brand.

This tool will help you save time with your email marketing efforts. Additionally, it will help you to tap into the powerful data and analytics that can drive more successful future campaigns. In short, if you are selling through email, you should be using MailChimp.

5) DocuSign

Doing business over the internet is more common than ever. However, it raises some concerns about how documents are handled, especially those needing signatures. DocuSign makes this easier by helping business teams to get secure signatures on digital documents.

This makes handling the signing of documents so much easier. For many teams, it is preferable to the old-fashioned pen-and-paper method. It is more secure, faster and more organized. If you deal with a lot of paperwork (such as sales agreements, waivers, contracts or any other document), this is a great tool to have.

6) Slack

Teams are working remotely more often these days. Increasingly, businesses are offering tools that help people connect from wherever. Whether you have people working from home, traveling or just wanting to quickly connect from across the room, Slack is a great tool.

It is an instant messaging system that organizes chats into channels. These can be organized by group, topic or any other reason for connecting. It also allows for more traditional one-on-one chats. It keeps messages organized and makes collaboration simpler.

Get Started

Discover more about how new apps can help your business run more efficiently and achieve better results. The above six apps are a great starting point for any business. However, you can delve much further and find tools that will help with other aspects of your operations. Harness the power of technology today and invest in your success.

Publish Date: July 22, 2020 3:31 AM

Workplace Tips: Make a Peaceful and Calming Environment

A workplace is often a stressful place. However, you likely spend about eight hours a day, five days a week. Because you spend so much time there, wouldn't you like the workplace to be a little more calming? Learn how to make your workplace more relaxing by using the tips below.

Quiet Music

Playing quiet music at your desk can help to relieve stress. Classical music is one of the most calming types of music. However, feel free to listen to whatever you like. Your music preference can help to determine how calming listening to music can be. For example, listening to heavy metal might be calming for some people but extremely stressful to others.

However, make sure that you are playing music at a very low volume or that you are wearing headphones. Just because you find the music calming doesn't mean your coworkers will.


While employees probably can't do yoga at their desk, yoga is something that can easily be done on lunch breaks, and even on shorter breaks. As an added bonus, it also serves as a healthy form of exercise. Yoga gets you up and moving. By focusing on yoga moves, you will be less focused on work and the stress around you.

There are a variety of yoga poses to try at work. If you have a lot of room and time, try a whole yoga routine. If you are in a crowded work environment, even just doing a few stretches can help.

Essential Oils

There are a variety of essential oils that claim to be able to reduce anxiety and relieve stress. Some of the best ones to check out include lavender, black pepper, jasmine, chamomile, and copaiba oil

There are a few ways to use essential oils to promote a relaxing work environment. If you are working with a group of people who are fine with it, try putting a few drops of any of the above essential oils into a diffuser. This will mist the oils into the air and create a calming scent. If your coworkers don't want you to do this, try mixing the oils with a carrier oil, put it into a rolling stick, and rub it on your temples whenever you feel stressed.

Dark Chocolate

If you are in the mood for a sweet treat, try eating dark chocolate to improve your mood. Dark chocolate contains naturally occurring flavanols and methylxanthines. These help to boost people's moods when eaten in moderation. Because of this, it can help to treat stress and anxiety. 

Buy a bag or bar of dark chocolate the next time you are feeling stressed out at work. Eating a small serving of dark chocolate at a time (about two squares or pieces of dark chocolate) and providing a temporary mood boost.


If something or someone is stressing you out while you're at your desk, one of the best things you can do is get up and take a walk. Getting away from a stressful situation, if even for a minute or two, can help you to calm down. Be mindful of the environment and the beautiful planet we live on, maybe spark conversations about being eco friendly and buying solar panels for extra appreciation.

There are a couple of ways to get more walks in at work. Oftentimes, office workers need to get up to get more office supplies or just to use the restroom. When this occurs, try taking an extra lap or two around the office. Otherwise, try taking a short walk on your lunch break. If you can, take your walk outside. This can help you to get some much-needed fresh air!

Everyone knows that the workplace can sometimes be a stressful place. Whether you work in an office, kitchen, at home, or have a traveling position, all or most of these tips to lessen stress at work can help. So, the next time you're feeling stressed, try using some essential oils, do a few stretches, or just munch on a square of chocolate to see your mood improve!


Publish Date: July 21, 2020 9:40 PM

How To Run a More Efficient Digital Business

It is no secret that digital technology has helped businesses to operate more smoothly and effectively. If you want to harness this power, you will need to implement some new technologies at your business. The advantages could be supporting remote work, improving record-keeping, enhancing productivity and more.

Collaboration Tools

Business communication is essential to your success. If you want to set your people up to achieve superior productivity, you will need to give them tools that allow them to work together. These can include video conferencing, instant messaging and more.

These can empower your people to work from wherever they want. You can also use these tools to improve documentation of communication. Therefore, people will be able to look back at previous conversations more easily. This can be a huge improvement over cluttered and confusing email inboxes.

Document Management

Working together on documents is a big part of modern office work. Keeping track of revisions and access can be challenging. Trying to do this manually can lead to confusion with people working from different versions and not always having permission to access necessary documents.

However, implementing an effective document management tool can help to fix this. It can centralize your documents and make collaboration simpler. It is often best to use an industry-oriented tool. For example, try a construction document management system if you are in that field.

Data Security

Although the switch to a more digital workspace can be beneficial in many ways, it can also bring about new risks. One of the most significant is the potential for unwanted accessing of your files. Fortunately, you can fix this with various data security measures such as using an encrypted virtual private network.

Setting up security training for your team members can also be helpful. Typically, the weakest point of any system is the people. Therefore, you will be well-served by investing in teaching your people how to take better care of your company’s digital assets.

Project Management

If you want to increase remote work or otherwise make better use of computer technology to run your business, a great project management tool can be a good investment. This will help you to keep your team organized and on the same page.

The key to effective project management isn’t just finding the right tool but combining it with the right process. When you can integrate technology with your workflows, you can help to ensure that your work is planned, tracked and managed effectively. Some teams love Kanban boards and other visualization. Others prefer a Gantt chart or similar tracking tool.

Clear Policies

Many people struggle with working more digitally because there is more of a disconnect between the work being done and expectations. It can create some challenges for communication. However, these can be overcome when you establish good processes and policies.

This is especially important for ensuring the security of your business. For example, people set bad passwords and make common mistakes unless good policies are set out for them. Planning for how to operate digitally can help you to overcome many would-be pitfalls.

Plan for Socialization

If you are using your digital workflows to enable remote work, you may have difficulties with socializing. People may be able to work together online, but they can have a hard time connecting and bonding. Fortunately, this can be rectified with some planned activities.

For example, you could organize Friday virtual happy hours. You can also check in with people at the start of meetings. Offering opportunities for chatting and being friendly with each other can make a big difference. Simply making room for socializing is the key to building a stronger team.

Learn More

The above tips can help you convert your business to be more effective with digital tools. There are many more technologies and strategies that can help you to harness the power of the internet. Get started today and see what you can achieve.

Publish Date: July 17, 2020 11:27 PM

5 Simple Ways to Get Recognition for Your Small Business

Starting a small business is never easy, and it can be nearly impossible to be seen by your hopeful customer base since it sometimes seems like social media and the internet are over saturated with information. If you are having trouble marketing your business, here are some easy (and inexpensive) things that you can do to get your offerings in front of the right crowd.

Advertise on Social Media

This may seem like a silly idea since nearly every company has a social media presence and attempts to grow their customer base with social media. But the truth is that if you aren't out there too, you're missing out on a reasonably priced, and sometimes totally free, marketing opportunity for your business. In fact, 90 million small businesses use Facebook, and many simply use the free tools such as pages, messenger, and groups. If you don't have a business page, create one and post company news, promotions (particularly promotions that are only for social media followers), and any other information that you want your followers to know.  

Try Billboard Advertising

Another strategy to build brand recognition is outdoor advertising, such as billboard advertising solutions. Billboards are a simple way to get in front of tons of people-whether they like it or not. Think about it- most people drive, take public transportation, and even walk or bike outdoors at some point during the week. They can't help but look at the billboards along their route, so use this to your advantage and create a really compelling message that piques interest.

Retarget Customers

Sometimes customers will happen upon your website, think it is interesting, but then get pulled away by a more pressing task and forget about what they were doing online. Retargeting involves serving ads to people who have visited your website to remind them that they once were interested in your products. These ads show up on other websites that they visit a couple of days to a couple of weeks after they visited and left your site. This is especially useful for those who actually did intend on revisiting your site, but for whatever reason-they forgot or they closed the browser window, perhaps- did not make it back. If they click the ad, they should be taken to a special landing page for repeat visitors. It is often recommended that you offer a special discount just for these people to entice them to make the purchase this time around.  

Create Killer Content

If you have a website with a blog, use it! If you can optimize your blog posts for Search Engine Optimization (SEO), this is a great way to get some free advertising for your business right on Google. Certain keywords index very well on Google, and if you select the right ones and use them in blog posts, you will very likely have content on one of the first few pages- no payment necessary. Another reason to create great blog content is that by doing so, you can be viewed as a thought leader in your field, and someone who readers respect and may decide to do business with in the future.

Identify and Understand Your Target Customer

The last, and perhaps most important, piece of advice is that you need to truly identify and understand your target customers. It is a waste of everyone's time if you advertise to the wrong person, so do some market research and get a good grasp on who is really going to purchase your products or services before you even begin strategizing about content and other advertising. For example, you don't want to market dog treats to someone who doesn't own a dog, so ensure that you know your customer before you do anything else. 

It can be tough to get traction for your business when just starting up. If you market to the correct people effectively, you will eventually have a very successful venture. 

Publish Date: July 17, 2020 9:50 PM

4 Tech Solutions to Common Business Concerns

Owning a business is a dream to many, and for good reason. Business owners get to experience total financial freedom by virtue of being their own bosses. However, a poorly managed business is more of a nightmare than a dream, and there are many potential pitfalls that can sink an unprepared business. That being said, there are also plentiful strategies that can help a business owner tackle any obstacle that might block his or her path. Here are a few tips.

Brand Management Software

As technology advances, businesses are capable of much more. However, in order to stay competitive, a business must take full advantage of new technology, which creates a brand new problem. Not only is keeping up with technological advances all but mandatory, but it’s also incredibly complicated in light of recent expansions. A brand asset manager is a great way to keep up, however. An asset manager can allow a business owner to automate the sharing of digital content, for instance, by queuing it up in advance. This can ensure that everything that is scheduled to be posted is posted according to that schedule by allowing you to do the work early and then just wait. This tactic is also popular among independent artists and other creators for the reason that it can turn a backlog of items into a series of regular and punctual posts with no extra work. This same technology can be used to relay information within the company, as well, meaning that it provides additional internal efficiency.

Cloud Technology

Cloud computing and cloud storage have revolutionized the way that companies do business on multiple fronts, and that makes these twin technologies a truly valuable asset. Cloud storage provides additional storage space in the cloud, but it also provides the easy ability to share files, making it essential for any business. Likewise, cloud computing entails connecting disparate devices in a manner similar to a network. In fact, private clouds are quickly replacing traditional networks. That being said, this change has little to do with networking in the traditional sense. Cloud computing offers a totally unique advantage over traditional computing, as well as networking. That advantage is that of allowing connected devices to lend and borrow computational assets. What this means is that processing power is redistributed across the cloud in order to prioritize the most resource intensive computational tasks, and this is all done automatically. This so drastically increases the flexibility of the computing process that data focused businesses can’t afford not to upgrade, and cloud computing still has more to offer.

Social Media

Social media is consistently proving to be a marvelous method of marketing in the digital age, and it’s something that any successful business must learn to use effectively. Each of the most well known social media platforms have a staggering number of users, and that means exposure for your company. Advertising on social media is therefore one of the most important parts of modern marketing. That’s without mentioning other marketing benefits that come with embracing social media. Advertising on social media comes with a cost, but posting on your company’s account does not, and that means that a savvy business can use social media for announcements, special offers, and more using daily posts. Social media has also famously been used by various brands to engage in casual and quirky marketing campaigns, often to great success. Social media can also expedite the process of receiving feedback on the success or failure of various types of content, such as advertising.

Search Engine Optimization

SEO, also known as Search Engine Optimization, is the process of making your company more visible to search engines and techniques used to do so. Search engines function with the use of algorithms, and that means that your visibility can be better or worse than it otherwise would be based on some fairly hard to intuit factors. Learning these factors and how to use them to stand out on search engines like Google is an essential part of beating out the competition. SEO often entails the use of tags, like the hashtags on social media, to make sure that searches for businesses like yours turn up your business in particular. Essentially, SEO is the process of telling search engines what you are using a variety of terms that might be used to search for businesses like yours, something that can be counterintuitive initially. With guidance, however, SEO can improve visibility tremendously.

While there are myriad troubles a business can encounter, there are also many ways that businesses can avoid these problems. Technology is great at providing solutions to a variety of concerns, and businesses and technology are inseparable for this reason. With these tips at your disposal, you are armed to the teeth with business solutions and can rise to any occasion.

Publish Date: July 16, 2020 5:24 AM

5 Ways to Open a Business Successfully

Opening a business can be a stressful endeavor, because there is much work that needs to be done in order to build a business from the ground up. However, it can also be a time of great triumph as long as the business owner in question does his or her homework and brings a well informed business plan to the table. Here are a few tips to help small business owners get their doors open and keep them that way.

Developing a Business Plan

Bringing a solid business plan to the table is important for a few key reasons. First and foremost, a well informed and well planned business model is much more likely to succeed. Study your area’s demographics, the market you plan to enter into, and any other factors that can play a part in determining what products you can sell and to whom before committing to anything. With a cogent plan in hand, you’re also much more likely to be able to receive additional funding. Loan officers and investors can help you find the opening and operation of your restaurant to any extent, but only if your proposal is adequately convincing that your business will be a profitable one.

Staying on Task

Staying on task is a crucial part of efficiency and productivity, two qualities any successful business must be able to attain. However, with the many variables at play within a business at any given time, it can be easy to get lost and overwhelmed. In order to stay grounded and continue to chip away at your workload, you need to stay organized, and the best CRM for small business can help you do that. CRM apps can keep a directory of information, especially that pertaining to customers, clients, and business partners in check and readily available for reference or use. This is especially valuable to businesses like call centers or those that work with contractors on a regular basis.

Marketing Your Business

In order to see any success, you’ll need to gain the attention of the public, and marketing is the vehicle by which you can do that. Before you can spread the news, you need to develop a story worth telling, and that means you need to invent a brand for your business. Branding entails several aesthetic factors and some philosophical ones that constitutes the essence of your business, and these include things like the name of the business, the logo, etc., as well as the tone your advertising will take in order to make your case to the masses.


With an adequately unique and compelling brand, you can begin advertising. A marketing firm is a must if it’s in the budget, as employing professionals is well worth it. However, many small businesses get more use out of local publications and TV and radio stations because of the less expensive costs. Remember that your advertising needs to fit the established tone that you want consumers to associate with your company. For example, consider the nostalgic vibe of Coca Cola commercials or the in your face attitude of Slim Jims.

Find Your Niche

Your branding isn’t the only means you have of standing out. Perhaps more importantly is finding a niche market to take part in. Entering into a saturated market, one with a lot of competition like the restaurant market, for example, can be setting yourself up for failure. However, finding a way to offer a unique twist on an old favorite is an essential way of separating yourself from the competition. For example, if your area has many pizzerias to choose from, consider opting for foreign cuisine, instead. Like pizza, however, Chinese and Mexican cuisine are quite common, so something like Indian food will be more exotic in most of the US. This is just an example, however, and the inauthentic use of foreign cuisine can create a PR nightmare.

Arranging a Supply Chain

In order to run your business, you will need to have a steady supply of goods to sell or other important supplies, and that means you’ll need an affordable and reliable supply chain. A supply chain is a loose coalition of businesses that correspond to the process of production and retail. This coalition typically contains a manufacturer, a distributor, a wholesaler, and a retailer, though the number of steps involved may vary, and many businesses use products from multiple manufacturers, for example. Even with a solid supply chain in place, it will be up to you to use it effectively. For example, you’ll need to be able to accurately predict the point at which you would run out of a certain item and therefore order more of that product ahead of time. This means closely monitoring inventory, as well as sales patterns.

Opening a new business can provide many challenges, but it’s also an endeavor rich with opportunity. Throughout the process of planning your business, keep in mind that flexibility is key. The ability to roll with the punches is the key to both short term and long term success. With these tips, you’ll have everything you need.

Publish Date: July 10, 2020 10:22 PM

10 Ways to Update Your Outdated Office Space

In our offices, we can find ourselves with little motivation to update the space; however, it is important to note that the physical space of a workplace can have a weighty influence on employees. While having an outdated office area may be drab and unappealing, it can also lead to less productive employees who feel energized and motivated. By updating your physical space you can not only take your design to the next level, but you can also use this as an opportunity to create a better workspace for all.

Fortify Space to Withstand Time

Nothing says outdated space like cracking and damaged flooring. Make sure that you create a space that withstands the test of time and use by protecting it with products like pentra. Without a protective seal, you can soon find yourself needing to fix significant damage from daily use.

Use Colors Creatively

Offices used to be plagued with drab walls, offering little to no personality or aesthetic appeal. Give the premises some personality by tapping into people’s emotions and outlook through your use of color. Consider updating your colors to incorporate your brand, accentuate the workspace and set a productive and calm ambiance.

Reduce Unused Space

After spending some time in the office, you may realize that you are underutilizing or even wasting space. If you find that you there are areas of your premises that are being underutilized, consider taking the time to evaluate where your business could expand and repurpose this area. By giving space a great deal of intention and thought, you can ensure that you optimally use every inch.

Change Your Layout

If you can substantially change your office space, consider reevaluating your layout entirely. Whether you look at the position of communal or receiving spaces or consider adding in additional areas for focused work, this can be the perfect time for this assessment.

Create Collaborative Spaces

As you evaluate space, it can be important to take the time to reassess the needs of your business. Today’s young professionals are looking for spaces that promote creativity and collaboration. Consider designating an area for collaboration that can help harness and promote the use of this powerful tool.

Make Your Spaces Flexible

The reality is that it can be challenging to fit everything you need in one space. For those who have limited space or who are just looking to embrace innovation within their premises, consider making flexible spaces that can adapt to any need. Whether you choose modular furniture or designate areas that can serve multiple purposes, you can make spaces that can pivot as quickly as your staff.

Support the Process

As you look to create the best environment to support your staff, consider what tools they may need to be their best professional selves. Whether you introduce technology-savvy spaces or include whiteboards in all collaborative spaces, what you adorn your space with matters. If you understand what kind of business actions are completed daily, then you can decide how to best support these.

Introduce Greenery

Introducing natural elements into the office space can serve you well, as plants have many benefits. While they can offer fresh air, particularly in stuffy office spaces, they can also offer a calming element to any office. By juxtaposing natural elements with modern, clean lines, this adds both a trendy feel without going over the top.

Amplify Lighting

Lighting can play a significant role in our lives. By increasing lighting in your office space, you can help make a positive change in your staff’s happiness, productivity and wellbeing. Ideally, natural light is certainly the best option; however, this can also be mimicked with the right synthetic light. Having amply light in your space can keep your staff awake and alert without causing a jarring and unpleasant experience.

Reevaluate the Work

Another important evaluation that you need to conduct in your search to promote the perfect professional space is whether the work needs to be done on-site or not. In this modern, digital age that we live in, it only makes sense that this may be the perfect time to evaluate the need to do in-person work. While some jobs will require this, companies can save a great deal of money by reducing the number of necessary in-person employees.

Workplaces don’t need to be the drag, outdated and uninspiring spaces that they once were. Companies can create spaces that showcase a real personality, where their employees can truly thrive. Through some physical adjustments and intentional planning, organizations can create a truly aesthetically appealing and wonderful experience for all staff.

Publish Date: July 8, 2020 7:57 PM

Top 5 Benefits of Polished Concrete for Your Business

A floor can say a lot about a business. Peeling linoleum, threadbare carpeting or cracked tile floors can give the impression that a company doesn’t care—about itself, its’ employees or its’ customers. Maintaining your flooring can be labor-intensive as well. For businesses and homeowners who are tired of the hard work and expense of maintaining their floors, polished concrete offers a better solution. It’s economical to install and maintain, offers a range of design options and can’t be matched for durability. Take a closer look at the benefits of polished concrete.

Inexpensive Installation

Depending on the design you choose, concrete is comparable or less expensive than other flooring options. A basic floor can start at about $2 per square foot, which typically includes installation, stain or dye and polishing. While higher-end installation costs can be comparable, the long-term cost only gets better because concrete lasts many years to give you great value. Depending on the finished look you want to achieve, polished concrete can actually save you money in the long run.

Multiple Design Effects

Today’s concrete flooring looks nothing like what you see in most driveways, giving you results that are comparable to granite, marble and tile flooring that add to your interior appeal. Whether you run a business or are looking for a standout floor in your home, here are some design terms and options to consider:

  • Dyed: A dye is used on the finished surface to create a solid color effect.
  • Acid-stained: Concrete treated with mild acids to create a mottled effect that is similar to marble.
  • Overlay: A thin concrete layer added to an existing slab to refresh its look. It can then be polished or dyed.
  • Polished: Honing a slab or overlay with abrasive pads to deliver a smooth finish; a sealer then adds a shiny flair.
  • Geometric: A floor can be assembled in geometric patterns, each piece colored or textured in different manners.
  • Texturized: The surface can be stamped, brushed or embedded with fine aggregate to provide a 3D texture.
  • Stenciled: Concrete can be airbrushed, or stenciled, using multiple methods for an artsy flooring that pops.

Think about lobby floor in government or commercial buildings that feature logos, compasses and other floor designs; these results can be achieved with polished concrete. Whether or not you go with a stencil or simple polishing, your concrete floor can be an amazing design feature.

Easy to Maintain

All flooring requires some upkeep, but polished concrete floors are one of the easiest types to maintain, needing only periodic mopping. Depending on the amount of traffic, it needs to be sealed and waxed every three to nine months. The most important thing to remember about concrete flooring is that regular cleaning agents can damage it. You will need cleaners with the right pH balance and must take special care to use the right cleaning method with different types of spills, like oils and soil. You will also need to use soft polishing pads with machine scrubbers to avoid scratching the surface.

Strong and Durable

Despite taking care with chemical cleaners, it’s otherwise pretty hard to damage concrete flooring. That’s why it’s used often in warehouses, garages and other venues with a heavy traffic and machinery. Pet claws, high heels and furniture legs will not scratch the surface and chipping it is difficult to manage. Your polished concrete can last several years with minimal maintenance needed.

No Dusting

On unpolished concrete, the material breaks down to create a concrete “dust” or powder. You have likely seen this type of deterioration around seams, cracks and dents in the concrete. This dust is unhealthy and can create problems with more delicate equipment. A polished concrete floor is sealed and protected by polishing, which eliminates this type of breakdown.

A polished concrete floor is an excellent choice for many business types and sizes. It’s also a great look for modern homes. Business owners and homeowners can appreciate the easy care and low cost of concrete, which just might be the only floor you’ll ever need.

Publish Date: July 7, 2020 10:24 PM

How To Find the Right Freight Shipping Options for Your Business

Whether you run a small business from your home or oversee logistics for a global corporation, finding the right freight shipping options can mean the difference between making a profit and taking a loss. Not only do you need to worry about tracking your items, but billing practices, packaging design and even warehousing can affect your bottom line. When researching your freight shipping options, it is important to look at these key issues and more.

Billing Practices

 Looking into an individual company’s billing practices can be easier than you think, especially if you have access to third-party review sites or testimonials. Many shipping businesses use a factoring company for trucking contracts to help smooth out their cash flow and working capital needs between when they deliver your freight and when your invoice is due. This can help take some of the pressure off your billing department, but if the trucking company uses a factor with poor collections practices, then you will see testimonials talking about frequent or pushy collections calls. Depending on your business model, you may not be able to pay the shipping invoices immediately and will have to wait for the customer to receive the items before he or she makes a final payment. This means you will want to find companies with longer invoice terms and fair billing practices.

 Warehousing Needs 

Not every business model will need warehousing options included in their freight shipping plan, but if you have more inventory than space or have multiple orders going to a location far from your headquarters, then a warehouse can come in handy. You can find independent facilities willing to store, pack and ship your items according to your specifications all over the country. Some of these warehouses will have in-house trucks and drivers to pick up your inventory from the manufacturer and deliver it to your clients as needed.


Transportation Brokers

If you do a lot of freight shipping or have specific trucking needs that are difficult to find, then going through a transportation broker might be a better option than doing it all yourself. This broker is a middleman between you and your shipping company who helps you find the best rates for the services you need. Many brokers are set up to find the right ongoing shipping options as well as any last-minute or one-time package transportations which come up. He or she will negotiate the best transportation, warehousing and raters possible to help keep your business running smoothly while you focus on your core competencies.


Trucking Options 

Many smaller businesses will not want to hire a freight shipping company because their deliveries are rarely a full truck load, this means they will often turn to more expensive trucking methods such as pricing packages individually through a parcel service. You can set up a shipping contract through many of these services for a set number of packages per week, or you can consider lighter-than-load trucking companies. In LTL freight services, a trucking company sets up multiple smaller loads with companies and makes several stops on the routes. You can partner with small businesses in your area to hire this type of service or contact the trucking company to do the load pairing, but the result is less expensive freight costs all around.


Packaging Concerns

Finding the best rate for your shipping needs is just the first step, you will also want to address packaging. Having your items arrive to the customers damaged or broken can mean more frequent replacements being sent, less profits and a ding to your reputation. It is important that the product package is designed to protect the item and that the shipping package it is placed in is up to the shipping process. Large companies such as Amazon have package testing standards that many companies use to design both the branded shell your product comes in on shelves as well as the process of boxing it up for shipping. You can see many of these standards with a quick internet search or even find companies to test your packaging against the rigors of air, sea or land transportation and handling.

 There are many options and factors to consider when talking about freight shipping for your business. Your supply line and logistics should be able to deliver you goods and materials as well as get them to your customers as safely and inexpensively as possible. When considering your options, it is good to remember that many are dependent on how much and how often you ship, how good of a deal you can negotiate and how your packaging is designed.

Publish Date: June 30, 2020 9:07 PM

Tips for Keeping Your Mind Sharp During a Long Day at Work

When you’re spending hours upon hours at work, sitting in the same chair, and staring at the same computer screen, mental fog can start to set in. Before you know it, you’re having trouble focusing on the tasks at hand. It starts to feel like the day will never end.

Don’t let long days at work become a drag. Here are eight things that you can do to help keep your mind sharp all day long.

Get Up and Go for a Walk

Sitting down for hours on end makes both your mind and your body feel sluggish. Staring at a computer screen can have significant effects as well. Make sure to get up every so often and go for a short walk. Even if it’s just down the hall and back, moving your body can give your brain the boost it needs.

Pack Healthy Snacks

As tempting as sugary snacks are for an energy boost, these types of foods do more harm than good. Sure, they give you a quick jolt, but those highs are soon preceded by an energy crash. A rapid dip in blood sugar can affect both your brain and your performance.

Instead of reaching for candy bars, donuts, and other high-sugar sweets, pack brain-boosting snacks like a handful of walnuts, pumpkin seeds, blueberries, and peanut butter. These foods are rich in vitamins, minerals, and healthy fats. They’ll boost your brain without the crash.

Drink Plenty of Water

Dehydration can lead to physical and mental fatigue. Don’t forget to keep sipping plenty of water throughout the day. You can make it easier to remember to stay hydrated by bringing a reusable bottle from home. An app on your phone can also help to remind you to keep drinking water periodically during the day.

Give Yourself Some Breaks

Sometimes just giving yourself a small break from a task can be enough to re-energize your brain. Give yourself a couple of minutes away from the task at hand with distracting games like snake, crosswords, word searches, or other mental challenges. By focusing on something else, even just briefly, you can help to regain focus on your work task.

Be Strategic with Your Coffee

When the brain starts to fizzle out, many people go for a large dose of caffeine. Worse, many go for sugar-loaded beverages from chain coffee companies. Like sugary snacks, a jolt can give you quick buzz, but it won’t last very long. Be strategic with your caffeine intake. Drink small amounts throughout the day for the best results.

Get Outside

If you can, take a walk outside. Being surrounded by nature and fresh air can do wonders for your brain. If you can’t get out of the office, consider bringing some nature indoors with some office plants. Studies have shown that being around plants can help to reduce stress, facilitate healing, and boost cognitive skills.

Play Your Favorite Tunes

When your brain starts to get fogged, you start having a harder time staying focused. Playing music can help. If you can’t turn on the volume at your desk, consider a set of headphones. The best type of music to help you stay focused depends on you. Some genres to try, however, include lo-fi, nature sounds, music without lyrics, new age, and classical. Try a few different types to see what sort of music best suits you and helps to improve your productivity.

Stretch Your Body Out

Sitting still for a long time can leave your body feeling tight, which also affects your mind and your ability to concentrate. If you’re starting to feel the tension set in, get up and start stretching. You’ll keep your body flexible and your mind clear.

Your work hours might be long, but that doesn’t mean you should let them take their toll on your mind. With these tips, you can help keep your brain sharp and complete the tasks before you.

Publish Date: June 24, 2020 9:34 PM

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