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Carol Evenson - Blog Page 3

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Some Of The Biggest Negative Impacts On The Environment

Every day companies and individuals do many things that have a negative effect on the environment. From pollution to extreme waste and everything in between many are unaware of how we are affecting the world around us. Below are some of the biggest negative impacts on the environment both from individuals as well as companies. 

men holding solar panels

Garbage Waste

Every single day food, time, material and other resources are wasted. Some is recycled while most is simply thrown in the garbage as it cannot be reused or recycled so it sits filling landfills or even the streets. One of the biggest concerns of waste is mailing and packaging material. Tons of junk mail is thrown in the garbage every single day. Companies use excessive amounts of packaging to ship items and not many people reuse that material. By cutting down on the amount of items companies and individuals have shipped it can reduce the amount of packaging that is used.

Car Pollution

Car pollution is a genuine concern for the environment especially in these modern times when many families have multiple cars. Cars emit carbon monoxide, nitrogen oxide and other pollutants that are not only bad for the environment but our everyday health. Going forward in the future many researchers and experts are attempting to teach individuals as well as companies about the many benefits of carpooling and using mass transportation.

Energy Waste

Many researchers have estimated that energy waste cost businesses and personal households millions and possibly even billions of dollars every year. Electricity cost is constantly on the rise and it seems more and more homes and companies are adding extra lights and features that require a lot of energy. Not only does excessive electricity cost an exuberant amount of money but it also uses and wastes necessary fuels and energy. Many homes and businesses are turning to solutions such as halogen lights and even solar panels. Many big companies are providing commercial and industrial solar panel installation services and finding out not only does it help the environment but it is also saving a great deal of money in the long run.

Water Waste

Throughout years of research many experts have concluded that the average family can waste more than a hundred gallons of water every single week. This occurs through long showers, running dishwashers excessively, doing excessive amounts of laundry or car washing, and even leaks around the home. To combat this water waste showers should be limited to 5 to 10 minutes and try avoiding baths as it wastes a lot more water then a quick shower. Another great way to save water, in the home especially, is to install a shower head with low flow water pressure. Lower flow water pressure shower heads typically offer about half the amount of water and pressure which can really reduce water waste.


Although deforestation is typically done by bigger companies it is a growing problem in the world today. Deforestation means the clearing or cutting of trees to make way for buildings or other land. Millions and millions of acres of forest and trees have been ripped out to convert into houses, shopping malls, farms, ranches and other uses. Many are unaware that the loss of trees can cause climate change, increased greenhouse gases, fewer crops and even bad soil. There are a variety of different companies and organizations that are working to help preserve trees and forests and help save the environment.

These are just a few of the things that have the biggest impact on the environment. Some other big things that can affect the environment include smoking, overpopulation and desertification.         


Publish Date: June 18, 2020 5:34 AM

Your Step-By-Step Guide To Download Torrents on Your iPhone

Downloading torrents can be an excellent way to find the larger files you want in easier to handle packages. Torrents can be text, video or sound files, and can be either legal or illegal copies of the materials. Some devices, such as iPhones, are more difficult to download torrents to than others because apps are not available to do this for you. Luckily, there are some steps you can take to get your torrents on just about any device you want to use them on.


Get a Cloud Torrent Account

One of the first things you learn when researching how to torrent on iPhone and Mac devices is that having a cloud torrent account makes the process much easier. These accounts let you download the torrent to a cloud storage account and then copy them to just about any device capable of handling the content. They can also make it easier to keep copies of the things you want without using all your device storage or having to remember which device has which content on it.


Use a VPN

A Virtual Private Network, or VPN is one way to keep your devices and information more secure when online, it can also allow you to access content not available in your home country by connecting to proxy servers. When torrenting, a VPN secures your device by allowing the torrent website to connect to your accounts through a private network, usually with encryption.


 Visit a Torrent Site

Chances are that you already have a favorite torrent site in mind, but you can also find many through a search engine for the specific content that you want. It is important to keep in mind when you visit these sites that if the download is paused in the middle, the files cannot be opened, but the download can continue when you next visit that site and resume it. Torrents are files you can download from multiple servers at once, making it easier to access large files and quickly add them to your collection. This means that the sites will display how many servers have the file and are currently connected so you can choose the right ones for your needs. The more servers, the more likely you are to get the complete file in one session as some of the hosts log off or on during the download.


Copy Magnet Link

 The magnet link contains the information the torrent site and your cloud torrent account will need to download the files. When you copy this link and then paste it into the “add new torrent” field of your cloud account, the file can start transferring to your storage. You can then download it to your iPhone or other device from there. You can long-click on the link to copy it in most browsers, making it easier to access on a mobile device and removing the need to do your torrenting on a computer before transferring it to other devices. You can also stream the torrent directly in the browser without having to download it to your phone.


Manage Your Files 

Managing your files is difficult to do on most mobile devices, but the iPhone is notorious for having a confusing way to do this. Luckily, your downloaded torrents should be stored in a folder named after the browser you use, such as Firefox or Chrome, in the file managing app that came with the device. This can allow you to access your new torrents, delete ones you no longer need and even share them with others.


Torrenting on your iPhone can be difficult as there is not a handy app in the Apple Store for you to use. It is not impossible, however, as you can do much of what you need from your browser and your cloud torrent account. You can even use a VPN to make the process more secure on your end while accessing content not generally available in your area.


Publish Date: June 12, 2020 5:52 PM

Perks and Benefits That Every Business Should Provide Their Employees

If you're a business owner, your core employees are the lifeblood of your organization. Their success and flourishing are inextricably bound to the health of your enterprise — not to mention your bottom line. It's a given that the people you supervise need to be positive, productive members of your team. That takes careful hiring, onboarding, and accountability practices all along the way. How can you also encourage and inspire your supervisees so that they maintain their level of contribution and reach greater heights? Here are several perks and benefits that will help ensure loyalty and stability. 

Office Perks

Office perks are the kinds of things that build joy and connection into the workday and improve your company culture. They'll likely vary according to the type of business you own and the preferences of your employees. Team-building events, healthy snacks, dance breaks, and fun contests are all examples of office perks that don't take a lot of time and money but give back exponentially in terms of employee morale. 

Gym Membership

Some workplaces are fortunate to have an on-site gym. If you're not in that situation, gym memberships (or discounts) can provide a substantial incentive for your employees to get and stay in shape. Bringing in temporary consults with personal trainers is another great idea, too; they can advise on general exercise-related topics, or respond to common questions like whether you're supposed to have protein before or after a workout. 

Employee Development Programs

It's a great time to be an employer if you care about employee development; there are numerous high-quality conferences, mentorship opportunities, and seminars available now — both in-person and online. It's also an advantage if you have well-established team members who have accumulated expertise; they can serve as in-house teachers and leaders. Employee development programs don't need to be excessively complex or labor-intensive — it's most important that they're relevant, engaging, and actionable. 

Health Insurance

Providing health coverage for your employees is a major factor in driving recruitment and retention. Making coverage comprehensive, accessible, and flexible is particularly important. Get out and talk to your employees about their concerns — and be sure to listen. You'll get information that will enable you to make the best choice. Recently increased access to telehealth for both physical and emotional/mental concerns has brought big benefits for the well-being of many teams; as you're researching options, check to see if it's available. 

Wellness Plans

The sustainability of your business and the general wellness of your employees are inseparable — if they're well, productivity and retention will stay on a good trajectory. Wellness plans might include making work hours flexible (or enabling telecommuting), ergonomic equipment, or making wellness/safety resources readily accessible.

Tuition Reimbursement

In the last decade, tuition costs have exploded — to the point that they may be prohibitive for most of your employees. It's a double impact if workers have to be out of the job market for several years. Even if you're not able to pay all of the fees, some financial assistance will help alleviate the strain for your employees, and improve their on-the-job skills as well. 

Paid Sick Days

An important part of employee wellness is having your sick employees stay home and recover completely. Having a reasonable sick leave policy also will make your employees feel that you care for them — so that when they return to work, they feel supported and reassured. 

Parental Leave

Having a career and a fulfilling family life does involve some tradeoffs, but it shouldn't be a hardship. Offering some form of leave for employees who are parents (paid leave is a way to differentiate your company) is a workplace trend that's increasing; it may well become the norm as more Millennials enter supervisory roles. 

Being supportive of your employees means that you're investing in your business and community for the long term. Consider these perks and benefits as you put together your human resource plan. 

Publish Date: June 8, 2020 9:56 PM

4 Important Terms in the Glossary of Business

Business is a complex topic that is chock full of nuance, so it can be difficult for the layperson to parse much of the terminology involved. However, a business owner, or a potential future business owner, needs to understand the intricacy of commerce in order to effectively run a company. Here are a few important factors to consider in order to keep your business operating efficiently

The Supply Chain

A supply chain is, appropriately enough, a series of steps that must take place in order for products to make it to market. On one end of the supply chain is the point of origin, manufacturing, in which raw materials are processed and turned into products, and on the other is retail. In some cases, retailers produce some of their own products, but this is a rarity. Instead, the major of resellers have arranged a supply chain incorporating at least one other business and usually multiple businesses. Retailers typically buy from distributors, though there are instances in which buying straight from a manufacturer makes more economical sense. This is because each step in the process increases the cost of the products involved. However, there is a reason that companies often choose to pay more for the service of distribution.

Value Added Resellers

The term might be unfamiliar, so what is a value added reseller? A value added reseller is a distributor that does more than simply moving the product in question from point A to point B. This process hinges on providing additional services that benefit the company in question and tends to pay for itself. In some cases, the value is added is that of additional features to products that can make them more valuable in the retail environment, which is common practice in the tech industry. Value added reselling can also include the provision of additional services, such as planning the layout of an office that has purchased office furniture.

Supply and Demand

“Supply and demand” is a mantra often spoken in the commercial sector, but it isn’t often explained, presumably because the people who are likely to cite this principle expect it to be known among their peers. However, it’s often cited because of its profound importance in economics, so it’s worth addressing. Supply refers to the supply of a certain good, while demand refers to the demand for said good. The principle of supply and demand is striking a balance between the two that most  benefits the company, the public, or both. Typically, insufficient supply to match the demand for a product increases the price of the product.

This is bad for consumers, as it makes it more difficult for a consumer to obtain the product in question, but it can also be bad for the company selling the product. While increased prices sound good on paper, higher prices can often mean  fewer purchases. Meanwhile, too much supply and not enough demand means that a company will have excess stock that is either doing nothing or recouping substantially lower prices from reselling.


Marketing is a term that is more widely known and understood by the general public, but its underlying complexity often goes unnoticed. Marketing is the vessel by which your company talks to the masses, in a sense, and it includes things like advertising and branding. Marketing is used to make the public aware of a company via advertising and to convey a certain personality or narrative to the company via branding, among other crucial tasks. An increasingly common form of marketing is the use of social media. Social media is one of many outlets for advertising, but it is also a way to brand a company by offering the aforementioned personality of the brand. In essence, marketing is the face of the company, and that becomes all the more literal with the addition of a company mascot or, more commonly, a logo.

These are just a few of the many terms that any business leader needs to know, but each of them is instrumental to the success of any company. With this primer, you can more readily understand the operations required for a business to operate and eventually succeed.

Publish Date: May 27, 2020 10:33 PM


5 Ways to Get to the Office Quickly and Efficiently

As offices are beginning to reopen it is time to start planning how you will get to work. Before getting into your car, and spending money on gas, take the time to consider some alternative methods to get to work without needing to use your car. Follow this guide for five cost-effective ways to get to the office.   


Biking to work may seem like a great idea, if only you had a bike. Fortunately, there are plenty of bike-sharing options that can help you get where you need to be. While the idea first sprang up in Copenhagen in the late 1980s, it has only taken hold in the US over the past decade. Now, these companies can be found in forty-three states, and Washington DC, offering green travel options for commuters around the country. If you live in a metropolitan area, then consider looking into bike-sharing as a way to get you to work and in shape all at the same time.   

Public Transportation 

While biking to work may seem wonderful, this may be an unrealistic option for you due to distance or weather conditions. Therefore, you may want to consider utilizing your local public transportation. While you may often find that there are issues with the reliability of your local services, this does not mean you should give up on it. Cities are utilizing transportation monitoring services to help keep track of vehicle locations to help combat these issues. These services are not limited to locations; they also keep track of current weather and traffic conditions, allowing for real-time updates of service. Check and see if your city is employing a transportation monitoring service to help you get to work on time.   


Carpooling has always been a popular way to get to the office. However, finding people to commute with can be a headache. Fortunately, there are options for carpooling applications to help you get to work on time at a reasonable price. This is a great option for those who need the speed of the car without the cost of ownership. To use these services, put in your commute information and it will pair you with other users who go a similar route. Take the time to see if this option works best for you. Don’t forget to list yourself as a driver, if you are looking to make use of a car you have.   

Ride Sharing 

Sometimes you may be in a hurry and do not have time to bike or catch public transportation, this is where services such as Lyft and Uber come into play. These applications may seem like they are a pricey way to commute, however with some fore planning, they are a great way to get to work quickly and at an affordable price. To take advantage of these services for a daily commute, look into available coupon deals. These applications offer different choices, such as fixed pricing or ride-sharing, to help mitigate the overall costs to make it affordable. To take advantage of these pricing options, you will need to plan ahead to ensure you get the best deal possible.   

Mixed-Mode Commuting  

Finally, sometimes there is not a one-size fit solution for your commute. This is where services, like Google, are looking to fill the gap with mixed-mode commuting solutions. For those who aren’t familiar with this term, mixed-mode commuting is when you combine multiple ways to get to a location; for example, taking a bike to the subway to a carpool to the office. If you are interested in combining your route, be sure to review some of the listed options as a reference for different ways to help you keep your commute quick and affordable.   

As you readjust to returning to your commute, make sure that you are taking advantage of all the options out there for you. No matter how you get there, enjoy the ride.  

Publish Date: May 26, 2020 10:57 PM


Establishing a Strong Presence as a Woman in Business

While women have not historically always been welcome in the business world, they have carved spaces out for themselves, bringing a necessary voice to the field. Despite this space, it is important to create a strong presence as you navigate the field of business to truly establish yourself as a business leader. For some, presenting yourself as a strong woman can be something that sets you up for future success in the business world, but often feel like something unattainable. Consider areas and how you can assert yourself as the strong businesswoman who is ready to take on anything that you are.

Look the Part

Establishing yourself as a powerhouse requires that you look the part. For both men and women, it is critical to embrace a physical presence of professionalism, including embracing a professional wardrobe. From your choice of attire to your selection of curated accessories, make sure that you look ready to take on any professional situation that is presented to you. Don’t forget to equip yourself with a watch for women so that you can ensure you are always on time.

Make the Self-Doubt Step Aside

It is not uncommon for women to get in their own way, particularly when going after success. This self-doubt can debilitate your abilities, risks and potential for success, so next time, instead of doubting yourself and assuming failure, just go for it. Embrace each failure and each opportunity as an opportunity to learn, grow and take on new challenges.

Establish Boundaries

Discovering boundaries is an essential step in adulthood. Learning which ones are useful to you and which ones keep you healthy is a key component of growth and development. This skill is even more critical for women in business. While there are often many competing priorities in life, strong business women can be particularly susceptible to burnout, often due to a desire to be successful. It is essential to understand that managing your personal and professional needs by establishing boundaries can allow you to be a better professional who can take on more by maintaining your health and a sense of balance.

Stop Apologizing

Apologies are meant to request forgiveness for wrongdoing. If you have not committed a wrong, then don’t apologize; it is as simple as that. If you do have a reason to apologize, make sure that you take ownership; however, many women tend to apologize for events that are not their fault and more as a socialized habit. When you apologize, you take ownership of your part but know that you have every right to exist and take up the space you do and avoid apologizing for things that aren’t your fault.

Use Data and Fight

Many women have been socialized to stray away from the technical and analytical components of the business world and with this socialization, these negative norms are perpetuated. Instead of straying away from the more analytically focused work, embrace data, and use it to your advantage. Utilizing data as a way to strengthen your work and you will be sure to stand out.

Build a Strong Social Network

Your social network as a business professional is key to your success. Whether you utilize your network for mentorship, guidance, coaching or to expand it, it will be critical to nurture and grow these connections. While these are often critical to your success, your social network is a two-way street. It is also important to give back and support other women coming up in the ranks because, with a rising tide, all boats can rise.

Cultivating a powerful presence can help you grow in the world of business, providing you with opportunities to take on new challenges and expand women’s reach. There are many factors that go into establishing that strong presence, but with perseverance, attention to detail and the right arguments, you can certainly move the needle and pave the way for many more women to follow or carve out their own paths. While women in business have not always been given the credit that they deserve, if you so choose, there are many opportunities that you can create to change that.

Publish Date: May 22, 2020 10:21 PM

How to Dress Like a Professional

This is an alert to all men out there that your appearance can influence more than just the impression of onlookers. Dressing to impress can be thought of as something that you do to gain the attention and praise of others, reserved for vanity’s purposes. By taking the time to dress professionally and appropriately, you can reap significant benefits throughout many areas of your life. These are some reasons why you need to start professionally and how it can help benefit your life.

Misconceptions About Comfort

There is a prevalent misconception out there that comfort means you lack style. In today’s day and age, you do not have to make those sacrifices, as clothing is no longer limited to one function, and style does not need to limit comfort. With stylish, athletic pants you can achieve both a professional look without any impact on the level of comfort. The days of sweatpants that signal to the world a lazy, nonchalance are long over. You can look both ready to take on the world with a look that won’t cramp your comfort.

Confidence Booster

Dressing up for many can feel like a chore, but don’t forget those times that you have truly felt special and impressed with yourself. Dressing up, looking professional and sporting that sharp look can be all you need to give yourself a bit of a confidence booster. While you look into the mirror, you want to be excited and impressed by your look, as it says to the world that you’re ready to take on anything.

What Not to Wear

It is useful to understand that there are different levels of formality in professional wear. Whether you are well versed in business attire or if you are using a guide to business attire, it is important to understand that not all looks work for all environments. While you never want to be underdressed, it can also be frowned upon to be grossly overdressed as well. Make sure that you are ready for whatever your day will present to you by being perfectly dressed for each moment.

First Impressions

Whether you are looking to dress up for an interview or if you are looking to meet and impress your partner’s family for the first time, first impressions matter. Strolling up in slacks and a casual suit gives the impression you respect the occasion and are taking the moment seriously, while an overly casual look may send the exact opposite signal. You want your first impression to be a good one that indicates that you are someone to be revered and connected to. Consider what type of impression you are looking to impart on the interaction and make sure that you send the signal you are looking to give.

Beyond the Interview

At your job, the interview is a critical time to make a positive first impression; however, it is important to understand that your choice of attire should go well beyond the interview. Your appearance will matter throughout your career, as this signals to others whether you take the job seriously. If you roll out of bed and barely look ready to brush your hair, this can signal that you are someone to be overlooked. As you consider dressing to impress for work, remember that it’s about dressing smartly and appropriately to signal your professionalism.

Productivity Boost

Many of us can often find ourselves searching for an opportunity to boost our productivity and improve our professional lives. You may not have considered this, but dressing to impress can boost your productivity. Whether you are working from home or in an office, looking the part and dressing for the job you want can be critically important to your personal sense of productivity.

Dressing professionally has so many more options today and it is significantly less limiting than it used to be. With options for anyone, you can improve your work and life, increase your self-esteem and make positive and crucial first impressions. As you consider how to craft your look, know that you can both improve your life without losing comfort as you take on new challenges.

Publish Date: May 14, 2020 6:57 PM


Avoid Data Security Breaches With These 13 Tips

With the majority of businesses relying heavily on virtual data, it’s essential that companies take steps to prevent security breaches. Failure to do so can compromise identities and sensitive information. To keep your data safe, follow these 13 steps.

  1. Take Care When Using Portable Media

Portable media includes USB flash drives, CDs, smart phones and other physical items that can contain electronic data. These are vulnerable to both digital hacking and physical theft, so it’s best to avoid using them to hold sensitive information at all. However, if you must use them, have protocols in place to prevent loss or theft.

  1. Use Encrypted Data Transmission

If you’re sending documents online, make sure you have TSL. What is TLS? It’s a cryptographic protocol to keep your web communications private. This involves the process known as encryption, which securely packages online communications into data that can’t be easily hacked.

  1. Update Security Software Regularly

Companies such as Apple and Microsoft frequently release security updates to fix issues that make devices vulnerable. It’s essential that you run these updates as soon as they’re offered to prevent cyber criminals from taking advantage of known security gaps.

  1. Keep Computers Secure

Computers and other devices that can be physically accessed should be kept secure when not in use. This includes locking screens to prevent passersby from randomly using a nearby device. Also ensure that users aren’t writing down passwords that can be easily accessed by others.

  1. Restrict Device Usage

Not every employee needs access to every file. Employee system access should be restricted based on department, clearance and applicability to workers’ responsibilities. This ensures that fewer people are accessing sensitive data, which in turn decreases the likelihood of human error.

  1. Create Security Protocols

Your company should have concrete protocols for creating passwords, accessing systems, storing data and other aspects of security. Without a written record for guidance, employees are less likely to follow best practices. If you don’t have a team dedicated to cyber security, you should hire an expert to help you create these protocols.

  1. Train Employees

Once you have written guidance, ensure that all employees are trained on it. A single person’s mistake can expose the system, so make sure you emphasize that cyber security is everyone’s responsibility.

  1. Dispose of Electronics Properly

The oldest trick in the book for identity thieves is to go through the garbage. When you’re getting rid of electronics that contain sensitive data, make sure all information is wiped from the hard drive. You should work with an expert to ensure there’s no lingering data that can compromise your systems.

  1. Safeguard Data

In addition to protecting electronic data, you also need to secure any physical records. These should be locked in a location that only those with proper clearance can access. This protects your employees’ privacy while also safeguarding information that may be used to access devices requiring authorization.

  1. Cull Unnecessary Data

If you no longer need sensitive data for business purposes, you should delete it. The longer information is held on a device or even Cloud storage, the longer it’s vulnerable to inappropriate access.

  1. Make Strong Passwords

It’s old advice, but still true: A strong password is essential to cyber security. Make sure that employees are creating strong passwords for their devices and systems, and require them to change passwords on a regular basis.

  1. Ensure Protocol Compliance Among Third-Party Vendors

Direct employees aren’t the only people who need to adhere to your security protocols. Many vendors may have a degree of access to sensitive information to perform their services; these vendors need to be made aware of the protocols and understand continued partnership is contingent on their compliance.

  1. Audit for Gaps

Cyber criminals are always developing new strategies to access data, so it’s vital that you keep up-to-date on the latest security concerns. Additionally, you should have regular audits of your systems to identify software gaps and human errors that violate protocol.

Publish Date: May 12, 2020 4:12 AM


3 Things You Must Do To Build a Budget That Works for Your Salary

Living beyond your means is a sure way to find yourself out of money, deep in debt and at risk of losing it all. The best strategy to counter that is to develop a comprehensive budget that works off your actual income. Forming a budget is a daunting task that many people shy away from. It can seem even more complicated in this age of gig working and second jobs. However, it is necessary to avoid spending more than you should. Following a few tried and true steps will have you on the path to a workable and realistic budget that works with your income. 

1. Understand How Much You Actually Earn

You probably know about how much your paycheck will be each week. Do you really understand how much you earn, though? Take some time one day, sit down with your most recent paycheck and familiarize yourself with its contents. Delve into the YTD meaning of your gross and net earnings, taxes, and your benefit payments. Be sure to look at benefits that you are paid for, like retirement contributions your employer makes, as well as those you pay out for health or other insurance, savings plans, or other programs. 

Armed with this information, calculate how much you have both earned (gross income) and taken home, on average, each week this year. You will need to use this information later on as you work to develop a healthy budget. Sometimes, small adjustments in deductions or contributions are all you need to make a budget work. For example, if you often get a large tax refund at the end of each year, perhaps you should make adjustments to see more each paycheck. Or, you might want to consider switching insurance plans or changing health coverage.  

2. Evaluate Your Spending Habits

You'll also need to discover where your money is going. It can be easy to assume you aren't making extra purchases, especially if you tend to shop online or use a debit or credit card. Little charges can add up fast, so you want to save receipts for everything you buy (in person, over the phone or online) for a whole month. You will also need to look at recurring bills for services such as insurance, housing, utilities, vehicles, credit cards and loans. Don't overlook expenses you only pay for once a year, like your life insurance or vehicle tags. 

3. Adopt a Budgeting Strategy

Budgeting is not a one size fits all process. However, there are some strategies that seem to be more successful than others. One of those is the 50/30/20 rule. In this strategy, you will prioritize your spending into one of three categories: needs, wants, and savings or debt payments. Then, you will allocate a certain amount of your net income to each category. 

Decide what you absolutely have to have and pay for each month. These are your needs, and they should use no more than 50% of your income. Housing payments, food and utilities are pretty much always going to be needed, but there may be ways to lower your bills in this area. Call service providers and ask about lowering your rates. You can also shop around for lower rates with a competing provider. 

Wants are things like entertainment, vacations, extra clothing, and restaurant meals. They are nice to have, but you really don't need them to live a healthy and full existence. Look for ways to limit the spending in this area to no more than 30% of your take-home pay. 

The remaining 20% of your income will go to paying off debt and building a savings plan. Saving is important to avoid going into debt. If you already have things like student or personal loans or you are carrying credit card balances, then you should focus most of your resources in this area to paying it down. 

The result will be a budget that you can live with on your current income level. Try to balance your spending so you live within your means but don't feel deprived in the process. Small splurges can be helpful in achieving this balance. If there are changes to your income, you should revisit the process and make adjustments as needed.

Publish Date: May 9, 2020 7:56 AM

How to Gain Customers


Owning any type of business or company can be something that is difficult to maintain. Owning a small business can be a little harder because you’re still trying to figure things out, and chances are that you do not have an established clientele yet. Making sure your business is running efficiently and smoothly is definitely a big part when it comes to making your company successful. This is something that will not be easy to do, and it will be something that will require you to work extra hours and give it your best effort. Customers are like the lifeline of your company. It is important that you treat them with respect, and that you are constantly finding ways to attract new clients on a regular basis. The following lead generation strategies and tips will be useful for you to attract new clients regularly:


1.) One very important and easy way that you can attract new clients to your business, is by making sure that you are treating all of your customers in a respectful manner. It is highly recommended that you state the relationship with them, and let you take the time to ask them how their day is going, or if they need help with anything. Developing a strong relationship with your clients or customers is necessary so that they can start recommending you for your services to their close friends or family members. The more that they recommend your business or services to their close friends or family members, the higher chance you have to attract new clients regularly.


2.) Many research studies have shown that having a social media page for your business is a great way to attract new clients on a regular basis. Social media has taken over our world, and it is important to take advantage of this great opportunity. Having a social media page dedicated to your business or your services, will allow you to reinforce the relationship between you and your clients. They will be able to contact you in a faster and easier way. This is also the perfect way for you to show others what you have to offer. Posting constant pictures of products that you were selling, or showing others the services that you provide will help you get more exposure. This type of marketing has allowed many businesses all over the world to save a sufficient amount of money throughout the years. It is recommended that you take advantage of this great opportunity.


Customer Acquisition


3.) Collaborating with other businesses is also known to be a great way to attract new customers and clients. It is called customer acquisition. When you collaborate or work closely with another business, their customers will immediately become yours and vice versa. If you decide to go this route, it is highly encouraged that you collaborate with the business that sells or provide similar services to the ones that you do. This way, the customers will be attracted to your services or your products even more. Having constant offers and deals is also sure to get you more customers over time. If you are constantly having great sales were great offers for your customers, chances are that they will be even more attracted to your business. This is also a great way for them to recommend you to their close friends and family members.


Running a successful small business is something that will take time. It is not something easy to accomplish, but once you get the hang of it, it will definitely be worth it. Following the tips and tricks listed above is guaranteed to help your truck new customers regularly

Publish Date: May 8, 2020 8:29 PM

The Importance of Public Relations

The Importance of Public Relations

Public relations is an important area of study as it pertains to running a company. PR, as it’s commonly abbreviated, is one of the three pillars of the success of your company, and so it’s going to necessitate a chunk of your company’s budget. While it may seem superfluous at first blush, PR has a profound effect on your business images as much as, if not more than, advertising and the quality of services rendered. Here are some examples of how PR campaigns benefit the company and justify their cost.


To appropriate an old adage, data makes the world go ‘round. While the word “data” is nebulous, one can dig into the details of a particular usage in order to understand the value of information. For instance, there is a bevvy of metrics that can tell you how a given PR campaign, or even advertisement, has affected your company’s image. These data can help you learn from mistakes or use successes to hone your company’s PR and advertising and, therefore, your brand’s image. Likewise, analysis of crm data can be used to tailor customer treatment to the preferences indicated by their online behavior. The personal touch this adds can make a world of difference and can translate directly into additional profit.


Perhaps the most well known service that a PR firm provides is that of putting out press releases. Press releases are essentially formal announcements from a company, through the filter of PR representatives. As the name implies, a press release is typically a written statement received by members of the press, meaning that is the most direct form of control a brand has over its image. These statements are usually announcements of new products or services that have been developed and are ready to hit the market. Press releases serve another crucial function, as well.

Damage Control

PR, advertising, and marketing are all generally useful tools for cultivating a positive image for your brand. However, mistakes happen, and those mistakes can cost your brand dearly in terms of your reputation and your bottom line. PR firms tireless work to cultivate your brand’s image, and this includes running damage control when things go awry. This is another essential use case for press releases, and the most immediate and effective method of repairing your image is to put out a statement as soon as possible. The reason this works is the same reason that press releases are more generally used: the statement is able to be distributed quickly to as many press outlets as are interested.

Social Media

Social media is an increasingly relevant and potent tool in the public relations arsenal. While social media can often be used for advertising, there is also fertile ground for other promotional materials. The ubiquity of platforms like Twitter and Facebook ensures that you reach the highest number of people possible, for starters. Social media posts can also be used to participate in the discourse surrounding not only your company’s own promotional material, but also current events. The casual and accessible nature of social media also provides your brand with a way to develop a similarly casual image. Consumers tend to enjoy a brand more when it is managed by people who can let loose and show that they don’t take themselves too seriously. Famously, or infamously, “Brand Twitter” takes this idea to the extreme with playful ribbing from one brand to another, for example. Public reception to this kind of social media content runs the gamut, but more moderate usage of social media is almost always the right choice.

Hiring a public relations firm is certainly costly. However, much like marketing agencies, public relations experts are a vital part of cultivating an effective and admirable public image. Without a solid reputation, the worth of your company and your brand are likely to be buried by the competition. While it may be perceived as a luxury to the uninitiated, the management of your brand’s image is something that will pay for itself in the end.

Publish Date: May 7, 2020 9:01 PM

What you Need to Get your Business to the Public's Eye

6 Brand Awareness Strategies that Actually Work

Your business needs a solid brand exposure plan for it to succeed. A good strategy will allow you to gain the trust of the public and expand your market. But how do you come up with an effective plan?

1. Take Advantage of Social Media

The effective use of social media platforms by businesses is rare. Most business owners think that creating a profile and adding pictures and information about the firm is all it takes. Unfortunately, that is far from the truth.

Social media platforms are for continuous interactions. Businesses that only post once or twice per month don’t get any attention. If you want the public to notice your brand, you have to be active on social media platforms. Use content writers to create a blog, use a photogrpaher to pose the best pictures. Engage the audience and answer their questions.

2. Your Brand should be Visible

You are never going to get noticed if you don’t make an effort to show people that you exist. You can start by making sure that your brand’s name and logo are on every product related to the company. Print your logo on office shirts, mugs, pens, and anything visible to the customer.

You can go the extra mile and custom design the office pens and mugs. Let them have a unique and attractive design with the company logo printed on it. As a tip, get yourself a good trademark attorney to shield your company from intellectual property theft. A competitor may try to steal your item design to get more clients.

3. Sponsor Local Events and Tournaments

Nowadays, it’s not always about making money. Consumers want to be associated with a business that gives back to the community. The best way for your business to give back to the people is to sponsor an event.

You could sponsor a charity run to help those with serious health conditions or fund a small sport’s tournament for the children. Such events are great venues for increasing your firm’s exposure because they have huge turnouts. Alternatively, you could partner with another firm that shares the same values as you and sponsor the event together.

4. Think Outside the Box

Another great way to build your business presence in the public’s eye is to be creative. Here you need to know your target customers well. Why do they love your products? Do they associate your products with anything?

After you’ve determined what your clients love about your products, you can create a pitch that taps into their innermost needs and wants. For example, you can create a website where anyone can post pictures of themselves using your brand. Then, let the users vote for the best picture. Whoever wins gets a special reward. Or use sentiment analysis to figure out what your customers need and to help fulfill their needs.

5. Organize an Open Day

If you want your customers to relate with you, you have to be transparent with them. Organize an open day for one weekend to showcase your products and what you do. You can send the invites for the open day through mail to create a sense of exclusivity.

Customers love to be among the chosen few. Such a strategy will make the customers feel a specific attachment towards the brand. During the open day, show the attendees around and allow them to ask you questions. Let your staff interact with them and build a rapport.

6. Engage with Influencers

In the past, if you wanted to connect with your customers, you had to pay celebrities to promote your brand. These days, there are social media stars or influencers that you can pay to increase the awareness of your product. Most of them post regular pictures and videos of themselves; therefore, they are closer to the audience.

What makes influencers more reliable is the fact that they tend to focus on a specific niche. That means that you can easily reach an audience that’s interested in your product.

You cannot make sales if people don’t know your brand. Therefore, you need good strategies to make more people aware of your products. Show people that you care about them, and they will buy from you.

Publish Date: May 4, 2020 5:35 PM

How to Strengthen Your Business Management

Taking steps to enhance your small business is crucial for both sustainability and success. Processes like monitoring your cash flow regularly, recognizing your strengths and asking for help with your weaknesses, and using social media for marketing efforts can help you focus on improving the parts of your business that offer the most gains.

If you are ready to learn more about improving your business, keep reading. Doing so is going to help you grow and continue meeting the needs of your customers.

Keep Score with Your Finances

Do you have a good idea of your business numbers? What about the financial trends in the organization? It is essential that you spend time remaining current on your business’s cash flow situation. If you do not have the needed financial skills, it is a good idea to hire an accountant. While this is true, you still need to stay aware of what is going on.

Set Goals

Along with keeping score, you need to set goals and objectives. It is an important part of your business’s success. It is important that you take the goals you have set and use them as an ongoing tool for planning to make sure that you keep moving forward with your small business. For example, you can try to increase your traffic by a specific amount on your business blog or website. If you access more web traffic, it is going to lead to additional sales and loyalty.

Use High Impact Marketing

It is easy to waste money on ineffective marketing. It is important to seek out high-impact, low-budget marketing strategies, which will improve your small business, significantly. You can test several tactics to see what is performing best before you add these strategies to your marketing mix.

When building a campaign, regardless of if it is for an electrical company or for a Phoenix DUI lawyer, social media is a great way to promote your business for a low price. Instagram, Twitter, Facebook, and LinkedIn are all stores for building a solid social presence. By doing this, you can attract more attention to your business.

Become a Master of Business Presentations

Building a powerful business presentation will help you improve your small business performance significantly. You should start by learning about all the essentials of creating a memorable business presentation. Sometimes, this includes delivering some type of unexpected wisdom to ensure your audience is captivated by what you have to say. With that in mind, make sure you do not overload your presentation with too much information. Make sure that everything is relevant.

Monitor Trends

No business, regardless of niche or industry, operates in a vacuum. Changes and events that occur in the global landscape influence every business. You must remain current on the trends and the issues occurring in the local community and the industry. Even if you find things that don’t seem too relevant on the surface, it may have an impact on what you are doing, so make sure that you consider all potential options.

Improve Your Selling Skills

One of the most high-return areas for any business to improve is with the sales function. It does not matter if you are a one-man operation or if you are managing an entire team, you must focus on improving your selling abilities. To begin this process, it is a good idea to clarify what your business mission is. If you can figure out the areas where you excel, you can determine a better sense of purpose and vision.

If you are trying to improve your business, there are several things you can do and several steps you can take. It is important that you keep the tips here in mind, as it is going to help you achieve the success that you want and the business growth that you deserve. Being informed and knowing what to do and what to expect is the best way to ensure that your business continues to grow.

Publish Date: May 1, 2020 11:22 PM

Supplements: How to Supercharge Your Physical Wellness

For years, people have been struggling to lose weight, stay healthy, and reach their peak physical performance. Now, there is something that will make all of this possible. There is a new daily lifestyle plan that is going to help everyone reach the vision of themselves they have always desired, and this is via supplements. Even though the results may differ slightly from person to person, everyone is able to tailor their experience to meet their individual goals. Whether someone is looking for physical improvement, mental clarity, or personal growth, supplements like Thrive and others make all of this possible. There are a few benefits that everyone should note.

What Is Thrive?

Thrive is a premium lifestyle that is driven by something called the Thrive Experience. This is a combination of multiple health supplements including Thrive Premium Lifestyle Capsules, Thrive Ultra Micronized Lifestyle Shake Mixes, and Derma Fusion Technology from Thrive. These supplements are made up of entirely natural ingredients that may help people look and feel better. These supplements contain plant extracts, vitamins, minerals, enzymes, amino acids, probiotics, and more. This premium boost of natural ingredients has even been tailored for men and women. The result is a natural boost to the structure and function of the human body that will help everyone reach their goals.

Improved Weight Management

One of the major benefits of supplements is improved weight management. Many people have been struggling with their weight for their entire lives. They have tried everything from vigorous exercise to fad diets but still haven’t found success. This is one of the major benefits of Thrive and others like it. The all-natural ingredients in these supplements give everyone improved control over their weight. With renewed energy and increased metabolism, these health supplements will help the fat simply melt away. When people use the Thrive Lifestyle to lose weight, there are a number of other health benefits as well.

Better Bone, Joint, and Muscle Function

People may find that they are able to exercise for longer periods of time with the help of these health supplements. This means that people are going to get more out of every workout. This will lead to the growth of lean muscles which are able to support the body’s, ligaments, tendons, and bones.

Furthermore, with weight loss, the body’s joints are going to feel better. Individuals who are overweight end up placing excess stress on their joints. This can lead to the development of chronic medical conditions, such as arthritis. As cartilage between the bony surfaces starts to degrade, this can cause chronic pain. With weight loss, less stress is placed on the body’s joints. This leads to improved function.

Better Mental Acuity

Furthermore, premium Thrive supplements contain ingredients that provide a boost to mental clarity. It is not unusual for people to have trouble focusing at school or during work, particularly in the afternoon. This can lead to headaches, grogginess, fatigue, and difficulty focusing. These natural ingredients may help someone’s mental acuity.

With the ability to remain focused throughout the day, people will find that they are more productive. This will improve someone’s performance both at work and at school. Individuals will be able to reach new heights and accomplish their goals, leading to fulfillment.

No Side Effects

One of the biggest benefits to Thrive and other effective supplements is the lack of side effects. Many people try prescription medications to help them lose weight. Some people may even try surgery. These options can lead to serious side effects that may lead to major health problems. With Thrive, all of the ingredients come from natural sources. They occur naturally in the environment and have simply been collected and blended into one, nutrient-packed supplement. Nowadays, it’s increasingly easy to find and purchase quality supplements without any side effects.

A Better Life

The Thrive Lifestyle uses all-natural ingredients to help people reach their best selves. With antioxidants, vitamins, minerals, and more, individuals will be able to manage their weight, build lean muscle, control their appetite and focus throughout the day. This improves someone’s mood and helps them reach their goals. People who have been struggling with their physical and mental health for years may find that the Thrive Lifestyle is helpful, in combination with other highly effective supplements the market has to offer. Many people have already discovered its benefits.


Publish Date: April 18, 2020 3:12 AM

Call Center Agents and the Art of Negotiation


A call center agent has a very challenging job. Whether getting to the bottom of an online order gone wrong or calming a frustrated help line customer who has run into a roadblock, an agent must possess many soft skills in order to be successful. Besides being well informed about their company and products, a good call center employee will be flexible, empathetic, patient and not easily rattled. Communication style is also very important in reaching a resolution that is satisfactory to both parties. It requires give and take, talking and listening. In other words, they need to be skilled in the art of negotiation.


Seller Initiated Calls

When you think about call centers, you may think of a room full of operators making telemarketing calls. In this scenario, the agents must begin by overcoming the recipient’s desire to hang up the phone. Once past that hurdle, their job is to convince the person on the other end of the line to buy what they’re selling or do what they’re asking. This can be a daunting task, since the customer is not the one who initiated the call and may have no interest in the product or service.


Customer Initiated Calls

Online retailers may utilize a customer support center to help resolve issues with merchandise, delivery problems or customer complaints. In this case, it is the customer who initiates the call. Software companies generally use a call center model for customer support questions. In this example, the caller is most likely already frustrated with the situation and wants a speedy resolution. Regardless of who initiated the call, the agent must be able to keep their cool, listen carefully and interact with the customer without letting emotions escalate on either side. Some people are better suited to this than others, and communication style is key.


Agent Communication Styles

There are three basic styles of communication: aggressive, passive and assertive. The aggressive communicator can be difficult to interact with. They are easily angered, will always try to dominate the conversation through constant interruption and may ignore the other person entirely. The opposite communication style is passive, where the individual will agree with everything the customer says and make no attempt to protect the best interest of the company they represent. Neither of these styles is ideal in a call center environment. The assertive communicator is best suited to this job. They will listen and respond in a professional manner and work calmly with the customer until they arrive at a solution that makes both their customer and their employer happy.


Negotiation Skills

The assertive communicator, armed with excellent product knowledge, is poised to become a good agent. However, their education is not quite complete. Call center employees go through a variety of training sessions, including practice calls, working from a script, and dealing with simulated angry customers. They must also learn their specific industry, product or service and their employer’s guidelines. What may be lacking in these employees’ development is negotiation training.


Education Programs

Much has been written about teaching, learning and developing negotiating skills. There are companies whose businesses are focused on teaching employees to be good negotiators. It is an important skill for everyone, not just call center agents. Imagine a world with no yelling or slamming down of receivers; a world where arguments don’t escalate, and people engage in a rational give and take conversation until an agreement is reached. While it isn’t realistic to expect that everyone in the world will suddenly develop an excellent negotiating style, there are many resources out there for people who want to try.


The Bottom Line

 It costs a lot more to acquire a new customer than it does to retain one. That’s why some retailers are willing to make money-back guarantees or allow returns with no questions asked. Call center employees have a tough job, because every interaction is supposed to end with a satisfied customer, though they rarely receive a call from a customer who wants to talk about how happy they are. Given what is riding on the exchange, it makes sense to give the agents all the tools they need to be successful.



Publish Date: April 18, 2020 12:58 AM

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