LinkedIn is by far the best professional platform available out there. As important as it is for putting up your individual profile and for your career advancement options, it can also be used for promoting your business.
Here are 4 critical things you can do over LinkedIn:
After making your company profile make sure you highlight it on your own profile page. Be the individual behind the brand and build your market recognition. Let your profile explain details of the business and exactly what you do and links to your company’s social media accounts.
Shining our business
Put news coverage, your recently completed projects by your company and details regarding what your company is doing new to give others the reason to come back to your company’s profile and market yourself.
Let your partners and company employees ‘IN’ on it
You can get a whole lot of attention by getting these people onboard as others on LinkedIn will see that your company’s profile constitutes of well qualified professionals and will be attracted by it plus it will get you’re a good reputation.
Don’t go all casual on LinkedIn
Remind yourself time and again if you forget that LinkedIn is not actually a casual thing like Facebook, it requires formal attention and everything that you post and display including the way you talk to prospective clients or other professionals should have a professional yet non-distant appeal to it. It will make you seem like you are serious about being here on LinkedIn.