4 Effective Ways To Convert A Prospect To A Potential Customer - Sachin Sharma - ContactCenterWorld.com Blog
Turning a prospect to a potential customer is actually not that tedious if you think about it. I am not saying we manipulate them into buying something, we just need to give them what they need.
- Your customer expects to go from Point A to Point B. You have to tell your marketing guys to know everything about Point B and get your product or service as close as possible to Point B.
- Your products should be version based to have novelty among them. People go ga-ga for novelty. Why do you think Apple’s IPhone versions sell out so much? Because they are continuously striving to make something new although you and I both know how much the older version is different from the new one.
- Explain why you are offering your product and how it relates to the benefit of the customer. This direct relation of benefit given equals customer needs is the basis for marketing on the whole.
- Creating a common enemy in the minds of your customers is another great factor for converting a prospect to a potential customer. Create a situation where it seems to your prospective customers that you are benefitting them more with your product than a product of a rival company.
Publish Date: April 28, 2016 7:07 AM