Webinar: The Truth about Social Media as a B2B Marketing Platform - http://bit.ly/n7U9qg - Paul Harris - ContactCenterWorld.com Blog
Twitter? Facebook? LinkedIn? YouTube? Blogs? Microsites? SEO? SEM? What kind of social media marketing strategy should companies have in place today? Where should they invest? How much? And how do they measure success?
These are the questions marketing professionals are asking with few clear answers. The truth is that social media is an immature set of marketing channels that can negatively impact a company's demand generation efforts if not managed properly. Marketers need to get clarity on the current role and value of social media as part of their overall marketing mix with guidance and resources to help them navigate uncharted waters.
Now available for download, "The Truth about Social Media as a B2B Marketing Platform" is a webinar presented by Jim Novy, founder of IT Marketing World and marketing specialist with more than 20 years in senior, multi-national marketing roles with IT leaders Quantum Corporation, NetApp and CA Technologies.
For more information visit http://bit.ly/n7U9qg.
Tweet This: The Truth about Social Media as a B2B Marketing Platform - http://bit.ly/n7U9qg
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Resource library: For more information about marketing automation, demand generation, and lead generation visit the TreeHouse Resource Library - http://bit.ly/nBxhxF.
TreeHouse Interactive, marketing automation, demand generation, lead generation
Publish Date: July 7, 2011 5:35 PM