Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties


Upcoming Events

How To Enter the 2020 Members' Choice Awards - For Vendors




- Blog

Sell on WeChat: Top 3rd Party WeChat eCommerce Platforms In China Now

Youzan is one of the most used 3rd partyWeChat eCommerceplatforms, and one of its biggest selling point is: free for merchants to use. But, starting July 8th, 2016, Youzan’s free lunch is over.

WeChat store development get information click here:




More specifically, merchant on Youzan need to pay RMB 4,800 yearly service fee. This new rule will only be enforced on new merchant users, at least for now. It is forecasted that Youzan’s yearly fee will imply to current merchant users as well.

Youzan is one of the most recognized SaaS WeChat eCommerce model. Since WeChat eCommerce is booming now, there has been a lot of changes in the WeChat eCommerce platforms. Without further ado, here are the latest details of three of the most popular 3rd party WeChat eCommerce platforms: Youzan, Weidian and Mengdian.

How do they look like in WeChat:


3rd party WeChat eCommerce platform


3rd party WeChat eCommerce platform


3rd party WeChat eCommerce platform

3rd Party WeChat eCommerce Platform Comparison(click to enlarge)

3rd party WeChat eCommerce platform


Both Youzan and Weidian have B2C/C2C models, enabling individual and business to set up their WeChat eCommerce platform;

Mengdian is different on the other hand. It works as a supplier mode, meaning certain business must be screened by Mengdian beforehand.


Weidian is the only free platform now…sort of. It does not charge any service fee. In terms of deposits, it’s up to you to pay it or not. Those who pay the RMB 1,000 deposit will have unique logo on their WeChat shop.

Top 3rd party WeChat eCommerce platforms in China

As mentioned, Youzan starts to charge RMB 4,800 yearly fee. Other than that, RMB 1,000 is mandatory.

Mengdian is the platform you need to pay the most. The services fee is RMB 500 per month, and the deposit will be either 10,000 or 20,000, depends on what kind of products you’re selling. Moreover, there is a 1.5% to 4% commission rate, also depends on your sales items.

Payment Option:

All of the 3 platforms support debit/credit card payments and major online payments in China. Weidian also supports “pay upon arrival”.

Cross border eCommerce:

If you are a foreign business that has never acquired a Chinese business license yet, Mengdian is your only choice here. Mengdian has a specific page about cross border eCommerce for foreign business (, where lists all the paperwork and document you need to apply.

Youzan and Weidian do not has this service yet, but that does not means that foreign business is not allowed here. You can still sell your products on Youzan and Weidian after you got your Chinese business license.


If you are on behalf of your business, you may need a little bit more documents than individual merchants. See details in the graph.

No. of Merchants:

Weidian has the most, but keep in mind that the total merchant numbers does not equal to the active merchant numbers. Another thing is: a lot of merchants on Youzan and Weidian are individual merchants, running their stores in C2C model.

Do these 3rd party WeChat eCommerce platforms fit for my business?

Depends on what you expect. Known as SaaS (Software as a service) model, these 3rd party WeChat eCommerce platforms can be seen as your “quick and dirty” options. Despite easy launch and cheaper fee, the flaws are also obvious. Lack ofcustomizability, similarity, security concerns, just to name a few.

[Related: How Realistic is My eCommerce Finishing Developing in Two Months?]

If you really have high hope for your WeChat eCommerce, take a look at TMO Group’sWeChat eCommerce solution. We will design a omni-channel solution for you with rich,Consistent user experiences. We hope to offer your customers more friendly and convenient shopping experiences.

Please read more about our WeChat store solutionhereandhere,

And feel freeto contact us with any questions regarding WeChat eCommerce solutions that you may have!


Publish Date: July 29, 2016 4:33 AM

Submit Event

Upcoming Events

15th annual Best Practice Conference - this is the contact center world's most highly rated event - a whopping 100% of delegates say they would recommend it!

100's of best practice tips and ideas from contact center professionals Read More...

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total =
session page-view-total =
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =