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5 Ways to Start Your Own Business - Kevin Gardner - Blog

5 Ways to Start Your Own Business

Starting your own business is a great way to serve other people. Not only will you provide people with the product or services that they desire, you will also be living your dream. Starting a business is not always an easy thing to do but it is something that can be accomplished. Keep reading to find out the steps you need to take for starting your own venture.

1. Construct a Business Plan

The first thing that you need to do is to write a business plan. A business plan is important because it will help you to determine how your business will operate. It will provide lenders and investors with a financial overview of your business. More importantly, having an outline of your business will help you to determine if your business is headed in the right direction. The Small Business Administration (SBA) says that there isn’t a right way to make a business plan. Still, you should have the important details of the business plan put down on your documents. Elements such as market analysis, company description and a marketing plan are some of the different elements that a business needs to be viable. Make sure to highlight these important points.

2. Figure out How you’re Going to Fund your Business

Once you have an idea and a business plan in place, your next step is to secure funding. The Balance informs entrepreneurs that they don’t need to have a lot of money to get started. However, they will need to make an initial investment into their venture. Remember, some business ideas will be easier to start than others. For example, you can start a home cleaning business for under $300 but you will need millions to start your own personal smartphone line. If you are starting a venture that requires heavy funding, you will have to turn to outside sources. Angel funding, crowdsourcing and private investing are different ways to get start up money.

3. Learn How Your Product or Service Will Interact in the Market

You should take your product and service to the market on a test basis. This will allow you to figure out how your product or service will interact with potential customers. Once you figure this out, you can then tweak your business to meet the demands and/or desires of consumers. Entrepreneur online magazine says that you should develop a prototype, experiment and pivot your ideas. This is called the Lean Startup approach. Once you do this your product or service should be ready for the market. This part of the process will help you to maximize your product or service for the market.

4. Develop an Inbound Marketing Strategy

An inbound marketing strategy is important because it will allow you to reach customers. Content marketing, social media marketing and branding are inbound strategies for reaching consumers. These different strategies are important for maximizing your ability to sell your products or services. What is inbound marketing, you might ask? This form of marketing starts inside of your organization and it works outward to the public. You will need to use your computer to perform most of these inbound strategies. You can also use traditional marketing techniques such as making calls to clients from your business.

5. Open your Business and Start to Sell

The final step to starting a business is opening it up for sales. Once you put up your “open” sign you should be ready to start selling your products or service to people. At this point you will start to learn as you grow. So, make sure you have the fundamental things you need in place to get your business off the ground. By the way, if you have to select a location make sure it’s in the best place for your organization to succeed. You should also have a good website on the internet even if you have a brick and mortar location. It should also be a highly rated website if you plan on selling exclusively online. 

Publish Date: January 27, 2020 8:53 PM

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