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The Top Reasons You Need an SSL Certificate for Your Website - Kevin Gardner - Blog

The Top Reasons You Need an SSL Certificate for Your Website

Have you heard of SSL certification? Are you wondering if it is something you need to invest in for your website? If so, you aren’t alone.

If you own a blog or a website in 2020, then you absolutely need SSL. No longer is an SSL certificate or SSL encryption and SSL decryption a luxury – it’s a necessity. If you are wondering why this is such a huge must-have for your website, keep reading. Here you can learn about some of the biggest benefits it offers.

SSL will Protect Your Data

The primary function of an SSL certificate is to protect the server-client communications. When you install an SSL, all information is encrypted, which means that the data is locked, and it will only be able to be unlocked by the recipient (i.e. the server or the browser) because no one else is going to have the needed key to decrypt it.

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When you are dealing with sensitive information, such as credit card numbers, passwords, IDs, and more, SSL will help you protect against all the skimmers and hackers out there. When the data is turned into this undecipherable format by your SSL, the skills a hacker has won’t stand up to the encryption technology of your certificate.

An SSL Confirms Your Identity

Another job that your SSL certificate has is offering authentication for your website. Identity verification is a crucial part of web security. There’s no question that things are becoming more and more deceptive online. The fact is, people have lost thousands of dollars on more due to fake websites, which is why having a valid SSL certificate is so important.

When you are ready to install your SSL certificate, you have to go through a specific validation process that’s established by a third-party, which is referred to as a Certificate Authority or CA. While it depends on the type of certificate, the CA will verify the identity of you along with your business. After you have proven your identity, your website receives trust indicators that vouch for your business’s integrity.

Improved Search Engine Ranking

In 2014, Google made a significant change to its algorithm to help provide websites that are HTTPS-enabled the upper hand. This is something that has been made evident by various studies that have been conducted by many SEO experts all around the world. This is beneficial – who doesn’t want to be on the first page of Google’s search results, anyway?

SSL Helps You Satisfy the PCI/DSS Requirements

If you have a website that accepts online payments, you have to know about the PCI/DSS requirements. To actually receive the online payments, your website has to be PCI compliant. Having the SSL certificate in place is one of the main requirements that has been set by the payment card industry. As a result, SSL is necessary, even if you don’t really want it.

Improve Customer Trust with SSL

Besides authentication and encryption, the use of SSL certificates is vital when it comes to customer trust. When customers know that you are a legitimate business, they will be much more likely to do business with you and visit your site.

Don’t Ignore the Importance of an SSL Certificate

When it comes to your business, there are more than a few factors you need to consider. As you can see from the list here, an SSL certificate offers an array of benefits for your business. Be sure that you acquire this certification before trying to sell items online. Failure to do so can lead to an array of issues.

If you need help establishing your SSL certificate, work with marketing pros. They can review the needs of your business and help ensure that you take the right steps to get the certificate that your business needs. In the long run, this is going to pay off and provide all the benefits that are listed here, along with an array of others.


Publish Date: February 12, 2020 8:29 PM

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