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Ankush Wadne - ContactCenterWorld.com Blog

5 WAYS OF BRAND PROMOTION THROUGH CORPORATE VIDEO

Your corporate video is ready. You have made a mesmerizing and innovative video by incorporating creative storytelling and other ideas. You have spent talent, resources, and time in creating the best video to present your business, products & services, and its philosophy. Now what? Without promotion and getting it in front of potential buyers, this video is nothing but a piece of storage-room material. There needs to be a video promotion strategy. In short, this promotion of corporate video is nothing but the promotion of your brand. This video will send a message about your brand and create an identity in people’s minds. Following are some of the ways in which you can promote your brand through a corporate video:

Playing the video at an event:

The industry events are filled with dull speeches and boring presentations. The attendees either yawn or scroll through their social media feeds when a speaker is giving a speech. To break this boring flow and explain a lot about your business, you can play the corporate video and get the attention of maximum attendees. This will help them in understanding your message and grasping your message in minimum time. Moreover, you can use the video content in a long speech you are giving to break the monotony and refuel the attendees.

Video campaign on social media:

Based on the time people spend on social media, promoting the video on social media platforms would give great benefits. These platforms are best places where people are more likely to share, like, and comment on videos, which would increase the viewers. Running a campaign would help in strategizing and gaining more views and exposure to the brand. Include a call to action such as share and landing page link in the caption to get more visitors to the website.

Post video in online communities:

There are online communities and groups created on various social media platforms and websites. Share the video on those platforms on which like-minded people are involved. It may be Twitter chat, Reddit, LinkedIn Group, or other community. Ensure the group or community is relevant to your brand, and post your video there. There will be increased engagements.

Pin your video to the top of social media feeds:

Whenever a potential buyer visits your official social media pages or accounts, it is necessary to show this video to them as it will convey a lot of information about your company than scrolling through the feed. So, pin the video on top. Else, it will get lost in new posts. The video on top will drive more engagement and shared extensively. Take maximum benefit of this free feature by social media platforms.

Be shameless, ask people to share:

Promotion involves being shameless. So, be shameless and ask your friends, acquaintances, and colleagues to share your video. Just asking would be enough. You will realize being shameless would significantly improve your views and spread the word about your brand. You do not know what connections people have and how a simple sharing would impact your business in a positive way. This is a simple strategy but gives considerable results when done.

Taking help of branding agencies which have expertise in brand promotion and a wealth of knowledge regarding digital marketing will give expected results. Being one of the leading branding agencies in Pune and gaining wide experience in branding through videos, Kaizen Design Studio helps organizations in making the videos as well as promoting them to give a brand its unique identity and exposure it deserves.

Publish Date: October 9, 2018 9:00 AM


Pulsed Electromagnetic Field (PEMF) Therapy in non-healing fractures

https://www.nexusphysioconcepts.com

 

Non-healing fractures are those fractures that are difficult to reunite. Nearly 5–10% of the fractures do not heal properly. There are various reasons for this and one of the major reasons is the poor blood supply during recovery. Researchers have been researching on the effect of pulsed electromagnetic field (PEMF) therapy in non-healing fractures over the past couple of decades. They investigated whether pulsed electromagnetic frequencies can be used for a bone reunion. PEMF stimulates fields through soft tissue, as a result, low-magnitude voltage and currents are generated at the fracture site.

A study published in the Journal of Orthopaedic Surgery and Research in 2012 outlined that PEMF enabled the healing rate of 77.3% in non-healing fractures. The study highlighted that the application of PEMF for a long time enhanced the probability of union. It has been effective in stimulation of the synthesis of extracellular matrix proteins along with making an impact on manufacturing of proteins for regulation of gene transcription. Moreover, PEMF stimulated osteoblasts, which give rise to a few growth factors such as bone morphogenic proteins.

An orthopedic surgeon Dr. Harry Gossling found that the success rate of healing of non-unions with PEMF was better than that of surgical treatment. Nearly 81% of successful cases were found with PEMF as compared to 69% with surgical treatment. He outlined that non-healing fractures treated with PEMF healed more frequently than treated with surgeries. The study by the American Academy of Orthopaedic Surgeons in 2003 outlined that PEMF treatment can be used for effective fracture management for fractures including non-unions and failed fusions.

The PEMF therapy uses different frequencies to make sure cells have been stimulated constantly. This therapy boosts the immune system, increases oxygenation in blood, and detoxifies. Many conventional surgical treatment procedures may not be able to achieve this. The pulsed electromagnetic frequencies would penetrate in the bones and stimulate the osteoblasts along with the bone matrix.  This will lead to the formation of fracture union along with the improvement of bone and cartilage structure.

PEMF helps in faster rehabilitation following injuries and surgeries related to non-healing fractures. An increase in cellular communication and circulation would lead to accelerated healing. At Nexus, a PEMF therapy unit is ready to help patients recover from fractures that have not healed. Our experienced physiotherapists will analyze the fracture thoroughly and guide you throughout the recovery phase. End your search for the best physiotherapist near me and contact us soon.

Publish Date: September 26, 2018 12:28 PM


The effectiveness of Theraband in shoulder rehab

https://www.nexusphysioconcepts.com/

Theraband is effective exercise tools as they offer convenience, versatility, and safety. They can be carried everywhere you go and used for recovering from various injuries. There are many benefits of this resistance band to attain an expected level of fitness. Theraband can be used effectively in recovering from shoulder injury. A large number of movements are carried out by the shoulder. So, using Theraband strengthening to recover from an injury to achieve optimal synchronization is one of the simplest and most effective ways recommended by physiotherapists. Following are some of the simple effective and valuable Theraband strengthening exercise that can be performed during shoulder rehab:

Shoulder flexion:

Close the door and tie the Theraband to the doorknob. Take a step backward and turn your back from the door with the band in your affected arm. Keep the elbow straight and the band right behind you. Then push the hand forward with bending the elbow and extend straight in front of you. Carry out this exercise in three sets of 10.

In another exercise for flexion, step on one end of Theraband with the same leg as your affected arm. Keep another end in the arm. Keep your elbow straight and then raise the band straight up as far as without straining too much. Then lower it slowly to starting position.

Shoulder Extension:

Tie Theraband to the doorknob of the closed door and face toward it. Hold the band in your affected hand with the elbow straight. Then pull the hand back to the end of your capacity slowly. Repeat this in three sets of 10.

Shoulder Internal & External Rotation:

With Theraband tied to the doorknob of the closed door, stand close with affected arm toward the door. Hold the band in your arm with elbow bent at 90-degree angle. Rotate the forearm from close to door to inside of your body. For external rotation, if your right arm is affected, keep left arm toward the door and face sideways. Take the band in the right arm with elbow bent at 90-degree angle. Then rotate the arm from inside to outside of your body. Repeat these exercises in three sets of 10.

Shoulder abduction:

Step on one end of Theraband with the same leg as your affected arm. Keep another end in the arm. Keep your elbow straight and then raise the band straight on sideways as far as you can take it without pain. Then lower it slowly to starting position. Then go the starting position.

Empty Can:

Step on one end of Theraband with the same leg as your affected arm. Keep another end in the arm. Turn the palm in such a way that your thumb points downward and then raise your arm straight on sideways as high as you can do without feeling pain in the shoulder. Then get back to starting position slowly.
Before beginning these exercises, consult physiotherapists to know which exercises will help you in recovering faster from the injuries you are suffering from. At Nexus, our trained and experienced physiotherapists will conduct a thorough assessment of shoulder and recommend exercises accordingly. End your search for physiotherapist in Pune by booking an appointment soon.

Publish Date: September 26, 2018 10:50 AM


Do’s & Don’ts while taking therapy for sports-related injury

https://www.nexusphysioconcepts.com

Playing sports and expecting not getting an injury is like expecting the sun to rise from the west. Though it is excruciating to get injured, it is inevitable. Take any greatest athlete in the history of sports. They have been injured and bounced back from those injuries to become the greatest. There are rehabilitation programs after getting sports-related injuries that help in 100% fit and ready to play the sport we love. Sticking to the rehab routine and taking care of physiotherapists would be one of the most effective ways to recover from the injury. Avoiding a few exercises, performing in wrong ways, and procrastination will not help in rapid recovery. It may lead to more intense injury than it already is. Here are few do’s and don’ts that need to be followed while undergoing physiotherapy for sports-related injuries:

Do’s –

Share as much information as possible with physiotherapists:

Physiotherapists will be able to help you to the best of their abilities when you share everything with them. Holding some information back would work against you and lower the speed of recovery. However, it may lead to no recovery at all due to not getting the appropriate treatment as some information has been held. Be open and honest with the therapist. Share everything from the history of injuries, lifestyle, physical activities, and medications. A well-informed therapist will help you in the best way.

Raise doubts and queries:

Ask questions regarding the injury and affected body parts. A well-informed patient will understand the treatment plan better and stick to it rigorously. If you have doubts regarding exercises you are performing and how they benefit you, raise queries and understand how it is impacting you. Ensure you are performing exercises in the right way and following the treatment plan by understanding the importance of everything. If you are unclear, it is your responsibility to ask about it.

Full commitment:

If you are fully committed to recovering from the injury, only then you will get the expected results and return to the sport you love to play. If you are not committed fully, you will not get the expected result and will be unable to recover in the time frame you are supposed to. This is a mental aspect to recover from an injury and should not be overlooked.

Don’ts –

Concentrating on pain only:

Rehabilitation from injuries is a painful process. It is difficult to wait to get back on active routine. There are many research studies that show the positive thinking about various aspects of life and sport will help in recovering faster from injury. If you concentrate only on pain, you will not get most of your treatment.

Thinking the therapist will get you out of it:

Physiotherapists are there to guide and lead you to the recovery path. They make treatment plans and change it according to the progress. But you are the one who needs to be an active participant and do everything to get yourself out of it. The therapist will guide you, but it is you who has to walk toward the light at the end of the tunnel.

Excess reliance on passive treatments:

There are various passive treatments including massage, acupuncture, joint mobilizations, soft tissue work, and others to help you in recovery. However, you should not rely on these treatments only. They play a crucial part, but active treatments such as physical movements, recommended exercises, and others should be followed strictly. Active and passive treatments will help you in a speedy recovery.

For fast recovery and attaining expected results from sports-related injuries, commitment and active participation are essential. At Nexus, our experienced physiotherapists will conduct a thorough analysis of injuries and design the best treatment plan for your recovery. Consult from the best physiotherapists in Pune and book an appointment right away.

Publish Date: September 26, 2018 10:29 AM


EFFECTIVE WAYS TO SHARE YOUR BRAND STORY

Brand Story

Sharing the brand story is about connecting people with your brand. It is one of the crucial differentiators in many branding strategies adopted to connect with potential customers. The brand story is what makes every business unique and telling it is of an utmost importance. It compels other businesses and customers to be associated with you as they relate themselves to the story. Every business has a unique story of the struggle, triumph, and endeavors to achieve its goal while sticking to its core principles. There are effective ways to share the story and connect people with your brand.

Share your history:

Every business is started with an objective, not an intention to make money only. There is always a demand that needs to be met or the problem that needs to be solved in an innovative way. One of the effective ways to create interest in your brand is to reveal the history behind the starting of the business. The history of the businesses will show potential and existing customers what the values of the company are and how it has been focused on the needs of customers to drive its business. This will show the prospective buyers how the business is focused on them.

Introduce the founders:

Many companies thrive on the values and the spirit instilled by its founders on its employees and an entire organization. People are interested in knowing the backstory of founders who have founded a big company. They want to know how these founders think and how they achieved success. They want to know what drives them to work every day or what their vision is. Shed a spotlight on founders to form an emotional connection with potential customers. This makes the brand relatable and gives a human face to the business.

Showcase employees:

There may be no great or impactful stories of struggle and triumph of founders and businesses, every business has employees. They play a crucial role in creating a brand identity as they interact with customers directly. If they are great at their jobs and create a loyal and dedicated client base, it is helpful for businesses. So, convey the story around them. The accomplishments, attitudes, positive feedback from employees, and the values that drive them. Many attributes can be conveyed through a story. Like founders, employees put a human face to the business. So sharing their stories will help in forming an emotional bonding with customers.

Showcase customers:

A customer is the most essential aspect of any business. Sharing story about the needs of customers and how the firm worked towards fulfilling the needs will give a great impression. Share the cases that showcase the business made a considerable impact in the lives of customers, the feedback of customers, and exceptional results achieved by sticking to the core values. When potential customers see how your business made a difference in the lives of existing customers, they will be inclined to be associated with you.

It is easy to form an emotional connection with customers through a story. Sharing the story in effective ways will help in achieving the aim of forming a connection. Being one of the leading branding companies in Pune, Kaizen Design Studio helps businesses in sharing their story effective through various ways, create brand identity, and devise an extraordinary branding strategy for connecting them with a brand.

Publish Date: September 19, 2018 10:04 AM


The Best Available Stable Coins in the Crypto Market

At the advent of the crypto market, all the coins were essentially pegged to the market supply and demand, this lead to a huge volatility in the market, which for some was a cause of concern. The cryptocoin market has always been a people’s market, and few of the developers soon came out with a concept, called the Stable Coins.

These coins are essentially pegged to a stable fiat currency like USD or EURO, giving a sense of acceptability along with the flexibility which the blockchain offers.  They are quickly becoming the holy grail in the cryptocurrency world because they offer a store of value with the absence of the volatility associated with the crypto market.

Volatility hinders both the mainstream and decentralized economies, where rapid price fluctuations nullify the utility of cryptocurrency as a means to transact for businesses and consumers, and their prospect as a long-term store of value for investors.

Stablecoin’s value doesn’t fluctuate like other crypto coins like Bitcoin or Ethereum.

All the stable coins in the crypto market fall under one of the below categories

  • Fiat collateralized
  • Crypto collateralized
  • Non-collateralized
  • Fiat collateralized stable coins

The most basic concept being, each and every token is collateralized by an equal amount of fiat currency held by a central custodian (such as a bank). Holders are guaranteed to redeem their token at any point for the stable value denominated in fiat, say $1.

Let’s discuss a bit about Crypto collateralized stable coins,

Crypto collateralized stable coins are basically backed by another cryptocurrency, like Ethereum or bitcoin. Its done to avoid fiat backing which in itself defeats the purpose of decentralization. It does have an inherent flaw, the backed currency itself is a cryptocurrency which is too volatile. To counteract this, crypto collateralized coins are often over-collateralized to absorb price fluctuations with the excess reserves.

The concept works by issuing one $1 dollar stable coin, you deposit $2 worth of the collateral coin. That means the stable coin is 200% collateralized, thus creating a much higher margin of safety with respect to a drop in value.

Depositors of the chosen collateral would normally be incentive to do so through interest payments.

The reliance on a cryptocurrency as collateral makes them less stable and also requires over-collateralization, which means a huge amount of money is locked up in a smart contract, to absorb inevitable price fluctuations. But maybe, more importantly, they rely on very complex mechanisms to ensure stability which is likely to scare off many potential users.

Non-collateralized stable coins

They try to behave like fiat currency as closely as possible. Instead of having an asset backing, the stability of the coin is maintained by a smart contract protocol called seigniorage shares.

Through this approach, smart contracts can be programmed to resemble a reserve bank, enabling it to increase and decrease the supply of money in order for the value to remain as close as possible to the value of a pegged asset, such as USD. If the coin is trading too high, the smart contract will mint more tokens to increase supply and therefore reduce the value of the coin.

The excess profits now lying in the smart contract is called the seigniorage. If the coins are trading below its market pegged asset, it will buy up some of the circulating supply with the excess profits, therefore decreasing supply and increasing the value through excess demand.

If the quantity of seigniorage, it is too low to buy enough tokens to increase the value to an adequate level, shares can be issued which gives the holder rights to future seigniorage (excess profits in the smart contract).

The fault with this system lies in the token issuing platform, if it does not continue growing with new users, it will be impossible to maintain its market peg. There’s also only a specific limit of downward pressure such a system can take before investors lose faith in the coin’s ability to pay out future seigniorage shares.

Due to the rapid price fluctuations of a currency, the demand for stability is gaining traction. Dozens of projects cite volatility as their arch-nemesis and have become known as “stablecoins”.

We are going to look into a few of them here,

1. Tether (USDT):

Tether is the first well-known stable coin which started in early 2015. Although engulfed in multiple controversies, it remains a popular choice for most in the crypto sphere.

It is a fiat-collateralized stable cryptocurrency, meaning, it is backed by fiat currency in a 1:1 ratio. It is basically an ERC-20 token which is backed by the US dollar, the 1:1 ratio of the crypto is maintained by their team.

One of the controversy due to which it managed to stay in the news, was that it was actually owned and operated by Bitfinex, a popular bitcoin and cryptocurrency exchange. Reports suggested that they were using it to manipulate the market. Their issuance of millions of dollars’ worth of USDT, without a proper audit, seems contrary to their initial idea.

2. TrueUSD (TUSD)

Another one on our list goes by the name TrueUSD, it is also an ERC-20 token, in wide circulation in the crypto market. The competitive edge TrueUSD has over other stable coins is that it is a fully fiat-collateralized, legally protected, and transparently verified by third-party attestations. This increases the public faith multifold and provides complete transparency.

In stark contrast to the centralized and questionable architecture of Tether, TUSD has partnered with multiple banks and trusts to maintain a transparent pool of USD backing its tokens. TUSD itself has no access to these holdings, using smart contracts to ensure decentralization. Lastly, their strong legal framework is a clear improvement on the somewhat-opaque nature of Tether- upon purchasing TrueUSD you are the legally recognized owner of 1, fully-redeemable per token in holding.

Their attestations are made public regularly and anyone can receive the reports on Twitter:

The company behind TUSD also plans to tokenize other real-world assets such as TrueEuro, TrueBond, TrueYen, etc. so that stability can be brought to the volatile world of cryptocurrencies. As compared to USDT, the market cap of TUSD as per coin market cap, is quite humble. Sitting amongst the top 200 coins, the demand for TrueUSD is increasing at a steady pace.

3. MakerDAO (DAI)

Contrary to the conventional approach of a few people coming together and launching a stable coin, MakerDAO, a decentralized autonomous organization proposed a new path. A stable coin which is not pegged to any fiat currency like USD or EURO, but to a cryptocurrency like Ethereum.

MakerDAO started in early 2017 and proposed to peg its stable coin, known as DAI to US dollar, being backed by Ethereum.  So that’s why it is a classic example of stablecoins that are backed by other cryptocurrencies and are known as crypto-collateralized stablecoins.

Using smart contract technology and Ethereum’s value to achieve stability. Users do not purchase Dai, but instead, create it in exchange for Ether; locking up their ETH within the Maker system. Upon returning their Dai, the CDP smart contract returns the same quantity of ETH as originally put up as collateral. To debase the volatility of Ether, Dai has an automated process of liquidation in the event of a downwards ETH price movement. A CDP’s Ether is proactively auctioned off before it drops below the quantity of Dai it backs.

Coming up with a new variation to a known model has its own issues, due to this, DAI has been criticized by the public for being highly complex to be understood by other market players. Their model hasn’t been well tested either, this has lead to a rather slow market adaptation.

maker4. Basis

Another new entrant to the stable coins sphere is called Basis, formerly known as Basecoin. Their approach to stability is quite simple, Basis is not backed by any fiat currency. Which essentially means that it is a non-collateralized stable coin.

The developers have focused on algorithm to ensure the coin supply and demands to go up or down in order to keep the price stable. It is a simple protocol embedded into the algorithm which ensures that the prices remains constant.

Basis’s protocol is pegged to either an index or asset like EURO or USD, and by constantly monitoring reliable data sources, Basecoin’s token supply is automatically adjusted to offer a constant value.

To compound this process, the project will utilize two additional currencies: Base Bonds, and Base Shares. These create an economic incentive for Basecoin holders to contract the coin supply-by selling their Basecoins for bonds, users can gain interest on their investment. Shares are issued in the event the supply must be expanded; both of these processes maintain an equilibrium of value for Basecoin.

In the beginning the crypto currency will be pegged to fiat as a “bootstrapping mechanism”, the mid to long-term vision details the intention to shift to an index- offering decentralization, stability and independence from fiat currency. These points make it a promising coin for the future..

It looks very familiar as the central banks work in this fashion.

And that’s why they started out with the name Basecoin – a stable cryptocurrency with an algorithmic central bank.

5.Carbon

No.5 on our list is Carbon , another price-stable cryptocurrency which is a non-collateralized stablecoin aswell. It is not hosted on a standard blockchain like the others I mentioned earlier. Instead it is hosted on Hashgraph.

Carbon achieves its price stability by an algorithmic biding which helps in consensus and figuring out the right price of each Carbon. A digital currency which contracts and expands its supply based on the data points received through the algorithmic biding with the help of smart contracts. With wide market adaptation, it can increase the efficiency of the global payment network by multifolds.

6. Havven

Havven  is a crypto-collateralized stablecoin, with a different take on the whole concept. It uses the maker/taker market philosophy to achieve the required stability. It has a two token structure which enables it to maintain the stability.

Havven and Nomin. Nomin is the stablecoin, Havven the crypto collateral.

The basic working being that, Havven has a fixed supply and Nomin (or eUSD) has the floating supply and derives its value from the Havven collateral. And as it is eUSD, its value is pegged to USD’s value.

Havven is Both a decentralized payment network and stablecoin, the project has inherent utility; as an incentivized rewards system and stable means to transact.

Havven holders collateralize the Havven in a distributed way and receive the transaction fee from eUSD users (Nomin users).

They are also responsible for contracting and expanding the supply of Nomin, based on the number of Havven’s collateralized. Ownership of Havvens grants the right to issue value of Nomins proportional to the dollar value of Havvens placed into escrow.

It has been critized in the market for being too complex for the general traders to understand, it is yet to see traction in the crypto world.

7. USDX

USDX offer a coin that avoids the pitfalls of using fiat currency as collateral. The USDX token uses an innovative algorithmic protocol, erasing the risks associated with using USDT or other fiat-backed coins.

Their protocol acts like an algorithmic central bank, which expands and contracts the supply of the USDX token to match the US Dollar’s real-time value. The Market rates of USDX are delivered via Oracle Feed, their decentralized, third-party service using authenticity proofs to derive data from a range of exchanges.

In order to ensure reliability and transparency and that the prices are not tampered with at the exchange end, the exchange rates must be accepted or dismissed by randomly chosen token holders. Using this mechanism, the system has a decentralized, trustworthy means to accommodate any value indicator; with plans underway to utilize other prominent currencies.

While USDX is not the only contender on this list utilizing an ‘elastic supply’ mechanism, it claims superior decentralization and stability on account of eliminating the need for collateral, and its more robust mechanism. The Singapore-based project is in its humble beginnings, yet the creative vision may well deliver a stable coin that is ideal both for trading and exchange within Dapps.

Stablecoins are in their infancy, various updates would be necessary for them to be market ready.  Considering real world adaptation would mean they should be able to survive the shear volume of transactions on their network and come out on the other side victorious. I do believe that some of them do have the right team and potential to prove their worth, as of now its just too early to say.

So far TrueUSD, USDT, DAI are doing an excellent job though there are some controversies and arguments about their long-term sustainability.

Lastly, there is, of course, a need of a stablecoin in the market that works irrespective of the conditions in the crypto sphere and is easy to liquidate.

Lastly, I would like to know what you think !!

What do you think of stablecoins? Have you used any of these stablecoins before? Which of these will survive the hard times? Do you know anymore stablecoins that I have missed here? Let us discuss in the comments below

 

Publish Date: September 18, 2018 2:26 PM


Securing your Cryptocurrency

Cryptocurrency is the new craze currently, everyone wants to buy in !! But the real struggle starts once you have bought your first cryptocurrencies, be it Bitcoin or any other. All cryptocurrencies are currently being bought at various crypto exchanges around the world, but their security still remains a major concern.

Given the repetitive hacks various exchanges have gone through, it is very difficult to trust any of the platforms to old your cryptocoins for you. Multiple crypto fans have gone through this issue and few have gone a step ahead and have tried to solve this problem.

In the recent years, many companies have come into existence, which provides a hardware wallet, think of it like your personal crypto bank account which you can carry in your pocket.

What is a Hardware Wallets and why to use one?

Hardware wallets are like USB devices, which store your cryptocurrencies for you. Since they are not connected to the internet at all times, they are essentially safer than an online exchange. They also allow you to securely generate and store your private keys offline.

A cryptocurrency wallet is a medium that allows you to store, receive, and send cryptocurrency. Most tokens come with their own wallet. However, there is a multitude of third-party wallets that allow you to store a variety of tokens as well.

The cryptocurrency world is still a very young and under-regulated world. With the amount of money flowing, and the lack of law enforcement still in the space, it’s not a world where you would particularly want to subject yourself to possible hacking. Often times, if funds are hacked and stolen, it can be near impossible for you to get them back.

Features:

A cryptocurrency wallet generally includes,

Public and Private Keys that give you access to tokens stored on the wallet and Algorithms that manage the keys and allow you to send and receive funds on the cryptocurrency network. There are two types of wallets, hot and cold.

Hot wallets are connected to the internet at all times and are more prone to a hack. Cold wallets are more secure since they are not online and require a physical presence to cause any harm like a hack.

Hardware wallets generate their own private key which is not visible even to the user and store it right on the device.
These wallets have been designed to operate using a PIN number, just like your ATM. All you have to do is to connect it to your computer and enter the PIN. The wallet opens and you can make your desired crypto transaction. Some have added an additional feature wherein you have to enter the Pin again to confirm a transaction, often a transaction PIN which is different from the login PIN. Once you are done, you can disconnect your wallet from the internet and store it in a physically safe location – making your private keys off-limits to cyber hackers.

Other additional features include small screens and two-factor authentication.

Setup & Using Your Hardware Wallet

In order to set up your crypto wallet, the first thing to do is to set up your own PIN code. After that, you would be asked to generate your set of “seed” words.

Pin

The pin acts as a second layer of protection in case anyone gets their hands on your hardware wallet. You must input your pin to access your funds on any computer. On most wallets, if the pin is input incorrectly multiple times in a row, all the data on the hardware wallet will be wiped or locked. So its critical that you remember your own PIN code. Its also advised not to write it down anywhere, since that would compromise the security of your hardware wallet.

Seed Words

Your list of seed words acts as a secondary barrier for protecting your funds. If your hardware wallet get damaged or lost, or maybe the data on it gets wiped out for some reason, do not worry !! You can get back control of your funds if you follow the given steps and enter the set seed words in the same order. Once verified, you would be given back access to your funds.
Word of caution – if you buy a hardware wallet from an unauthorized distributor (not recommended), be sure to generate your own seed words upon setup to protect your funds.

 

Hardware Wallet Makers

There are a variety of hardware wallets out on the market, however, two of the most popular and trusted are the Trezor and Ledger Nano S.

Trezor

Trezor Hardware Wallet

Trezor is quite popular amongst cryptocurrency users since it was the original Bitcoin wallet in the market in the early days. It sports a small screen and generally goes for $110. The device is compatible with both desktop and mobile devices and comes with its own software interface to manage and trade your funds. It likes a small USB device with physical buttons that allow you to scroll through their menus and authorize transactions. It has now introduced multiple models, some of them provide additional levels of safety as well.

Trezor Software Interface
As of January 2018, Trezor can support the following coins:

  • Bitcoin (BTC)
  • Litecoin (LTC)
  • DASH
  • Zcash
  • Bitcoin Cash / Bcash (BCH)
  • Bitcoin Gold (BTG)
  • Ethereum (ETH)
  • Ethereum Classic (ETC)
  • ERC-20 Tokens
  • Expanse (EXP)
  • UBIQ (UBQ)
  • NEM (XEM)
  • Namecoin
  • Dogecoin

Now lets got to the next one on our list,

Ledger Nano S

The Ledger Nano S came a lot after the Trezor but quickly gained popularity due to its sleek design and a great looking OLED display. It was also quoted to be 2017’s most popular Christmas gift. The Ledger goes for a slightly lower price of $95 as compared to the Trezor. It sports a stainless steel design and also has a chrome extension that allows you to easily view your account, and send and receive funds. The Ledger also has physical buttons that allow you to scroll through menus and authorize transactions.
It supports a lot more crypto coins as compared to Trezor. As of January 2018, the Ledger can support:

  • Bitcoin (BTC)
  • Bitcoin Cash (BCH)
  • Bitcoin Gold (BTG)
  • Ethereum (ETH) + ERC20 Tokens
  • Ethereum Classic (ETC)
  • Litecoin (LTC)
  • Dogecoin (DOGE)
  • Zcash (ZEC)
  • Ripple (XRP)
  • Dash (DASH)
  • Stratis (STRAT)
  • Komodo (KMD)
  • Ark (ARK)
  • Expanse (EXP)
  • Ubiq (UBQ)
  • Vertcoin (VTC)
  • Viacoin (VIA)
  • Neo (NEO)
  • Stealthcoin (XST)
  • Stellar (XLM)
  • Hcash (HSR)
  • Digibyte (DGB)
  • Qtum (QTUM)
  • PivX (PIVX)
  • PosW (POSW)

Many more coins are to be added in the coming months,
Trezor & Ledger
Both devices are reliable, trusted wallets and are very comparable in most aspects. Either would be a great investment and secure place to store your funds. The biggest differentiator would be comparing to find out which wallet supports most of your coins.

Precautions

Backup your wallet

Stored in a safe place, a backup of your wallet can protect you against computer failures and many human mistakes. It can also allow you to recover your wallet after your mobile or computer was stolen if you keep your wallet encrypted.

Backup your entire wallet

Some wallets use many hidden private keys internally. If you only have a backup of the private keys for your visible Bitcoin addresses, you might not be able to recover a great part of your funds with your backup.

Encrypt online backups

Any backup that is stored online is highly vulnerable to theft. Even a computer that is connected to the Internet is vulnerable to malicious software. As such, encrypting any backup that is exposed to the network is a good security practice.

Use many secure locations

Single points of failure are bad for security. If your backup is not dependent on a single location, it is less likely that any bad event will prevent you to recover your wallet. You might also want to consider using different media like USB keys, papers, and CDs.

Make regular backups

You need to back up your wallet on a regular basis to make sure that all recent Bitcoin change addresses and all new Bitcoin addresses you created are included in your backup. However, all applications will be soon using wallets that only need to be backed up once.

Encrypt your wallet

Encrypting your wallet or your smartphone allows you to set a password for anyone trying to withdraw any funds. This helps protect against thieves, though it cannot protect against key logging hardware or software.

Never forget your password

You should make sure you never forget the password or your funds will be permanently lost. Unlike your bank, there are very limited password recovery options with Bitcoin. In fact, you should be able to remember your password even after many years without using it. In doubt, you might want to keep a paper copy of your password in a safe place like a vault.

Use a strong password

Any password that contains only letters or recognizable words can be considered very weak and easy to break. A strong password must contain letters, numbers, punctuation marks and must be at least 16 characters long. The most secure passwords are those generated by programs designed specifically for that purpose. Strong passwords are usually harder to remember, so you should take care of memorizing it.

Keep your software up to date

Using the latest version of your Bitcoin software allows you to receive important stability and security fixes. Updates can prevent problems of varying severity, include new useful features and help keep your wallet safe. Installing updates for all other software on your computer or mobile is also important to keep your wallet environment safer.

Multi-signature to protect against theft

Bitcoin includes a multi-signature feature that allows a transaction to require multiple independent approvals to be spent. This can be used by an organization to give its members access to its treasury while only allowing a withdrawal if 3 of 5 members sign the transaction. Some web wallets also provide multi-signature wallets, allowing the user to keep control over their money while preventing a thief from stealing funds by compromising a single device or server.

Alternatives:

While hardware wallets are by far the most secure way to hold your funds, there are a few alternatives that may be better suited for day traders or users with very small funds.

Exchanges

Various cryptocurrency exchanges also store your coins at their backends, using a cold wallet and a hot wallet system. The daily rolling capital is stored in the hot wallet with a high level of security. The majority of the user’s crypto wealth is stored in cold wallets, which are stored at unknown locations and are heavily guarded. Since many popular bitcoin and other cryptocurrency exchanges do a huge amount of business on a daily basis, with a high traffic, the number of cryptocoins, they essentially hold millions of dollars worth of cryptocoins. Making them a favorite spot for hackers.

In the recent past, multiple exchanges have had their reputation tarnished with million-dollar hacks. So, learning from these incidents, I would suggest that you go for a hardware wallet.

Exchanges are often the easiest platforms to quickly trade your assets. While they may be more simple to trade on, they are the riskiest platform to store your funds on as they manage and store all their users’ private keys for them- making them prime targets for attack. It would not be wise to store significant amounts on them, specifically if they are long-term holds.
Another option for you could be to trade on Cryptomite. Our platform firmly believes in the decentralized nature of cryptocurrencies. Leaning from other’s mistakes, we have introduced a model in which we merely act as your entry gate to the crypto market.

We provide well over 400 coins for you to buy, and the best part is that we don’t keep or store your coin at all !! They are your coins and you should be the one holding on to them in your own hardware wallets, so we get a destination address from you at the time of coin swapping and we do all the hard work. We swap your coins in the high liquidity international cryptocurrency market, and get you the best rate, once we have your coins, we immediately send them to your desired location. You can even track the transaction in real time through our special transaction window.

We understand that the crypto world is in its nascent stages and many people do not yet understand the dynamics of it. We, therefore, act as intermediaries for them, so that our customers can safely enter the crypto market and enjoy the freedom it provides. If you wish to visit our site, please go to www.cryptomite.co

Desktop or Mobile Software Wallets

Desktop wallets are like software’s which you download to your computer, they are a bit safer than exchanges but if your laptop or computer gets compromised or gets infected with a virus, your funds are at risk as well. With these, you can only access your funds from the device to which you downloaded the wallet.

Online Wallet

They can be accessed from any computer with an internet connection, similar to Gmail. While these wallets might be the most convenient to access, they are also some of the easiest to hack since the provider stores your private keys for you. The moment you provide your private’s keys to a third party, your funds are vulnerable to a hack, always remember that.

Paper Wallet

Since paper wallets are a type of “cold storage”, they have often been regarded as an equally secure, affordable alternative to hardware wallets. While in certain use cases they can offer as much security, their UX can be challenging and if not printed and stored properly, can be vulnerable to attacks.

Because a paper wallet is completely unencrypted, malware present on your computer may be able to read your keys when you finally attempt to access your funds. To protect yourself, you must sweep (empty) your wallet and create a new key every time you decide to access your funds. This is a critical step.

Conclusion

We at Cryptomite would suggest you go for a hardware wallet and feel free to use our services to the fullest. Full privacy and best rates are what we strive for. The rule of thumb is that if you’re investing more than a week’s worth of salary, it’s probably time to invest in a hardware wallet. Hardware wallets give you an extra layer of protection against cyber-attacks, phishing sites, and malware. While it may be painful to shell out $100+ now for this small device, it would be a lot more painful to lose a couple thousand or more due to poor wallet security.

Publish Date: September 18, 2018 2:23 PM


HOW A CORPORATE VIDEO CREATED BRAND IDENTITY INTERNATIONALLY: STORY OF IOX BRANDING

Kaizen Design Studio took an assignment to develop a corporate video that conveys brand identity and vision on the international level. Thanks for the trust of IOX (Indian Ocean Exchange), an ICT company based in Mauritius, for believing us with the responsibility. Telling the story in a creative way as per international standards was a bit challenging.

Being a firm operating in the ICT domain, the objective of IOX is to connect people, culture, countries, and businesses across Africa, India, South East Asia, and Europe to Indian Ocean islands. Its fiber-optic submarine cable system and technology services offer a flawless and relentless digital experience anywhere, anytime. The firm provides high speed and low latency network access to help businesses and industries in these geographies.

The stakes raised higher when we realized this video should contain appropriate merit to be presented to the Mauritius President.

The first step involved determining client requirements, international standards, and quality measures to convey vision and services through a creative and engaging video. The script was developed in the next step. Extensive research was carried out to determine specific statistics to be included in the video. Then, the background score was composed and mixed with visuals.

The voiceover in the appropriate accent was given and revisions were carried out until the correct accent was achieved according to international requirements. Appropriate video and image content was gathered from Shutterstock. In the end, script, background score, voice over, and video quality were checked to ensure everything meets the merits of the international level.

The hard work and brainstorming came to fruition. The video was developed with the contents as per the requirements of client and merits appropriate to be presented to Mauritius President. It has been well-appreciated by a wide audience. The information about services became widespread and brand awareness increased.

Corporate videos enhance brand awareness and convey a lot of information within a short time. Being one of the leading corporate video making and branding companies in Pune, Kaizen Design Studio helps brands by making corporate videos for them and using it effectively to create brand awareness.

Publish Date: September 18, 2018 10:56 AM


25 Ways to Earn Bitcoin

Bitcoin, the virtual cryptocurrency is only getting stronger by the day, and almost everyone wants in on the action. Due to its promising functionalities, Bitcoin is becoming like the equivalent of digital gold. More and more people are gaining awareness of what Bitcoin exactly is, and they wish to put in a small portion of their savings in cryptocurrency. The feeling of missing out on the Bitcoin train is a huge motivator as well.

In the recent months, Bitcoin has fallen quite a bit, as compared to its December 2017 high, but that in itself is a good sign, which indicates that the whole cryptocurrency market as a whole is maturing. Bitcoin is the most popular and most valuable cryptocurrency that exists in the Market. Due to its high price that is increasing is considered an attraction for anyone if you have thought about how to get it and you do not know how in this post we will talk about some ways to earn bitcoin. In this post we will discuss 25 ways to earn bitcoins easily, this is just to let you get the hang of the cryptocurrency world.

The first thing you would need is a Bitcoin wallet, and an associated Bitcoin address. Consider this like your bank account and your account number. Since bitcoin is a digital currency, it needs a program or application to be stored. A bitcoin wallet is necessary to keep your cryptocurrencies secure. Multiple cryptocurrency exchanges online offer you a free account formation, and they also give you a free Bitcoin address.

OK so now that you have a bitcoin address, let’s get started;

Earn Bitcoin by completing tasks

There are many websites which offer you to earn Bitcoins by doing a small task, watching videos or advertising, the payment is normally in Satoshi, not bitcoins.

But what is Satoshi? It is like a sub-unit of Bitcoin, the same way cents are to the dollar. A Satoshi is a minimum unit in which a bitcoin can be divided its value is $ 0.00000001 btc.

  • CoinWorker:

On this platform, you can earn Bitcoin after completing short analytical tasks on your browser.

  • Ads4btc :

Earn Bitcoins on this platform for viewing ads

  • COINADDER:

With this site you can earn Bitcoins watching Websites and Videos to get your first couple of Satoshis.

  • Vidybit:

On this site you can get paid for watching videos online or download the Android app to get 2X bitcoin payments for every video you watch!

  • CoinURL:

Shorten and share your links Turning any content you create into cash, websites, blogs, tweets, forum posts, torrents, images, etc. This site offer a competitive rates and pay out the largest part of the funds paid by advertisers!

  • Earn Bitcoin as freelance working online

A number of freelancers around the world are now offering their services online in return from cryptocurrency like Bitcoin or Ethereum. Various real-life professionals like software developers, graphic designers, Blockchain Developers, marketing firms, all are accepting payments in Bitcoins.  Software development, writing, design, making websites or apps, audio transcription, are some of the most active types of jobs. You can easily discover the more popular job boards for bitcoin-related work.

If you get your monthly income in Bitcoin, that would be the best way to earn it. Although, it is best to keep an eye on the market and convert your Bitcoins to Tether or any other stable cryptocurrency, just to be safe against the volatile nature of the market.

  • Jobs 4 Bitcoins: 

a popular group on Reddit has a focus on job listings for programmers, it’s definitely worth your time to have a look.

  • BitGigs:

is an online job board with many diverse job offers.

  • Coinality:

is a free service connecting Employers and Job Seekers with opportunities that pay in digital currencies such as Bitcoin, Litecoin, and Dogecoin. Jobs range from one-time to full-time and negotiations are handled independently between the two parties.

  • XBTFreelancer 

is another good option. It is a site like fiverr, but the payments are made in cryptocurrency. The jobs are mostly software related, If you have programming or other IT related skills then this is a good option for you to earn some Bitcoins in return for your knowledge.

  • bitWAGE

lets you find remote jobs that are paid in bitcoin. bitWAGE also offers a second, quite innovative service. They let you invoice your USA, EU, or UK employer or client in many currencies including bitcoin. This means that you can earn bitcoins from your regular job. Definitely something to try for real bitcoin enthusiasts.

  • Cryptogrind

is another freelancer platform based on Bitcoins. The easy and secure way to find freelance services or pay for jobs using Bitcoin.

  • Bitlancerr

is basically a trading platform for graphic designers, the traders can buy and sell art in return for Bitcoins.

  • Bitbond

follows a different approach, it is a P2P or peer to peer bitcoin lending platform. A global platform where in borrowers and lenders can come together and help out each other. The platform focuses mainly on small business loans. The credit worthy borrowers are connected to lenders, and by following the platform guidelines, both are protected. They enter into an agreement, the borrower can raise money without the traditional path of banks, and the lender can earn a much higher interest from his holdings, and that too in crypto itself. It’s a classic case of making money work for you, in this case, letting your Bitcoins work for you.

Earn free bitcoins Playing fun games

Crypto has entered the gaming industry as well. There are a variety of Bitcoin games that do not require any investment and allow you to earn Bitcoins while playing with them. However, your earnings will not be that high, you won’t be able to buy a condo or anything but if you want to get free satoshi doing something fun you can try some of them.

  • Coinbrawl

It is a unique RPG bitcoin faucet where you fight other players, level up your hero, and earn satoshi. Refer your friends to earn even more rewards. Once you reach 100000 satoshi you can withdraw to your bitcoin address. This might sound like a bit much, but if you are a true gamer at heart, you can reach this level in no time !! Give it a try .

  • Bitcoin Aliens’ mobile app

Their aim ?Kill Aliens and earn bitcoin – yup, its that simple. You can earn extra by killing the big boss, and by completing missions.

  • Bitkong:

A game of bets to earn or double your bitcoin.

Earn Bitcoin selling on Market Places

Got some merchandise to sell online ? Are you into e-commerce ? Then why not sell your products for crypto !!??There are many websites that work like amazon or eBay where users can sell their things and receive payments in Bitcoin, if you want to start earning bitcoin it is a good opportunity to do so by selling products and receiving payment for them in this cryptocurrency that has become so popular.

OpenBazaar

Currently the most popular online marketplace for cryptocurrency. They have an excellent product and it offers a lot of flexibility to the users, not to mention that they have a brilliant and dedicated team working behind the scenes, and this is not even the best part.

A FREE ONLINE MARKETPLACE. NO PLATFORM FEES. NO RESTRICTIONS. EARN BITCOIN

That’s right, they have No Platform fees either !! No restrictions !!

Open Bazaar is a different way to do online commerce. It’s a peer to peer application that doesn’t require middlemen, which means no fees & no restrictions. It connects people directly via a peer to peer network. Data is distributed across the network instead of storing it in a central database. Nobody has control over Open Bazaar. Each user contributes to the network equally and is in control of their own store and private data.

The support more than 50 Cryptocurrencies, including top ones like Bitcoin, Ethereum, Litecoin, Zcash, Dash, etc. And the Seller receives payment in Bitcoin

  • Purse.io :Earn Bitcoin by fulfilling Shoppers’ Amazon orders or sell your goods on Purse for Bitcoin.
  • Bitify : You can list your items for sale, and earn in Bitcoins without paying any commission or fees to anyone.
  • earn.com: Earn more money by doing tasks like surveys

Earn Bitcoin with Video Streaming

  • Streamium.ioThis platform allows you to live stream your videos directly to your viewers and get paid in Bitcoins. There is no middleman eating into your earnings.
  • Supload.com If you are into photography then this one is for you. Upload share and earn Get paid bitcoin to use the internet. Supload is free image hosting that splits the profits with you from advertising, is an easy way to start earning bitcoin just sharing images.

Advertising

Last but certainly the most lucrative, if you happen to have a popular blog or a website of your own. If you have a good quality web traffic, you can monetise your website and get paid in Bitcoin with websites like A-ads and Coinzilla.io

If you are looking for a faster way to get bitcoin, perhaps the best thing to do is buy from an Exchange website, due to the volatility of its price and its rapid increase, buying is the best option to obtain benefits.

I strongly recommend you to go for Cryptomite, since we offer the best rates in the market and we support over 400 cryptocurrencies including Bitcoin.

Lets hear from you guys, which method you are currently using to get into the crypto world ? How was your experience ? In case I have missed out any of the great ways to earn Bitcoins online, please do share them in the comment sections below. Would love to hear from you !!

 

Publish Date: September 18, 2018 9:45 AM


WHY INTERNAL BRANDING STRATEGY IS IMPORTANT

Branding

Sir Richard Branson, the founder of Virgin, said, “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” The success depends largely on the employees. Whether it is a customer care representative or an assistant HR, employees contribute toward the success. If employees are driven, motivated, and engaged fully with your brand, they will make the organization to great heights. For building a successful brand and sustainable business, the inside-out approach is essential. That is where the internal branding strategy comes into the picture. Internal branding ensures the employees are connected to the external brand, driven by the company’s mission, and their contribution has been valued. Bringing the core philosophy and identity to the employees would enable employees to contribute toward the success of the organization. Following are some of the steps to make employees brand ambassadors and help them realize their full potential:

Define vision & mission:

Defining vision & mission and conveying it to the employees will give them a sense of purpose to their roles. This makes a significant difference as employees will be driven by the mindset of “I am contributing to something bigger”, instead of “I am here to earn my wages and go home”. The vision and mission are what employees can identify them with, and these values & philosophies will make the company unique.

Engagement of employees:

Internal branding is about the people in your company. It is driven by people. So, asking employees for feedback on how to improve processes and giving inputs regarding shaping the brand for making the organization more efficient than before. Open discussion forums, employee surveys, and Q&A sessions increase engagements and give a sense of ownership to employees. Moreover, assign dedicated people among employees to communicate with other employees as employees are well-receptive to positivity from fellow employees than management. This will increase the engagement and help the organization grow.

Create an internal identity and align with external:

The external brand has a logo, font, tagline, look & feel of the website, and key statements. Similarly, give an internal brand name. A memorable internal brand identity aligning with external identity would breathe ‘meaning’ into everyday roles of employees. While designing the internal brand identity, it is essential for employees to realize how these two relate. Delivering some message to customers and delivering another message to employees will create confusion and disorient employees from the purpose of the brand.

Convey internal brand strategy:

There should be a unique approach to convey an internal brand strategy to employees. A memo and an odd poster will not do the trick. Organizations need to connect with employees and explain the message. Launch workshop, townhall announcement, or internal brand launch party would help in conveying detailed information and enhance employee engagement with the brand. Define it simply and make it easy to understand. In addition, the message should resonate with people.

Recognition and reward:

After a successful initial launch, it is essential to motivate people to achieve more. The continuous reinforcement from the high management is important to keep employees motivated. Recognize the efforts of high and productive performers. Share the stories and demonstrate that the organization values contribution of each employee. Take initiatives to design an incentive plan and reward employees with creative tags that show their achievements.

Devising an internal brand strategy is as important as an external brand strategy as employees play a huge role in the success of the brand. Being one of the leading branding agencies in Pune, Kaizen Design Studio helps brands in creating an internal branding strategy to motivate employees and realize their maximum potential.

Publish Date: September 18, 2018 9:33 AM


CORPORATE VIDEO PRODUCTION – HOW TO GET A JOB AS A CREATIVE FILMMAKER

Branding companies have always been looking for creative filmmakers who can make great corporate videos. Despite being creative and knowledgeable enough, many candidates fail to get a job because they lack understanding of the real-world corporate video production. Then candidates miss on the opportunities of getting a job and becoming a useful resource to the company. Being creative is essential. Having great skill is essential. Moreover, it is essential to showcase those skills and creativity in the best way that will be useful for the corporate and the branding company. Following are some of the tips for helping candidates get a job in a corporate video production:

Don’t be an egoist filmmaker:

A corporate video production business is about conveying the message and showcasing the assets of a corporate company in the most creative and impacting way. The first criterion is to convey what the client needs to communicate to benefits the organization in a way the client wants to. It may a video for pitching in front of investors or a video to entice potential customers. Determining the target audience and the requirements of a client are necessary. This leads to becoming very adaptive in making the film. Deciding the scene, editing style, and narrative should be appropriate to convey the brand identity. Adapting to the needs of a client and target audience is a must criterion.

Do not stick to one style:

Filmmakers are obsessed with a single style, genre, look, and feel. This works when a filmmaker is making a film for his/her own interest or a college project. However, this will not work for working for a corporate video production company. There are various clients and they have a different target audience. Making a video in a style that is appropriate for those clients is necessary. Making a video for a 7-star hotel will have a lavish style, look, and feel. However, making a video for a 3-star hotel will have everything different than the 7-star hotel video as the target audience changes.

Demonstrate a variety of techniques:

The versatility is the most important criterion for working with the corporate video production company. Having a variety of techniques and approaches will help in making an impactful short video. Corporate video is a service, and there are a variety of clients and their target audience. Making the video based on their needs will be possible when a filmmaker has a hands-on experience in a variety of techniques and approaches. Shading a light on those acquired skills will help in getting the job.

Getting a job in a corporate video production is not very difficult if the basic criteria such as versatility and understanding needs of the target audience are considered. Being one of the leading corporate video production companies, Kaizen Design Studio helps corporate companies create corporate videos that convey the message in the most effective and creative way by employing creative filmmakers.

Publish Date: September 18, 2018 8:26 AM

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