Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

ContactCenterWorld.com

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used

Twitter

Facebook

LinkedIn

Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used

LinkedIn

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties

OK
Become a Basic Member for free. Click Here

WHY INTERNAL BRANDING STRATEGY IS IMPORTANT - Ankush Wadne - ContactCenterWorld.com Blog

WHY INTERNAL BRANDING STRATEGY IS IMPORTANT

Branding

Sir Richard Branson, the founder of Virgin, said, “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” The success depends largely on the employees. Whether it is a customer care representative or an assistant HR, employees contribute toward the success. If employees are driven, motivated, and engaged fully with your brand, they will make the organization to great heights. For building a successful brand and sustainable business, the inside-out approach is essential. That is where the internal branding strategy comes into the picture. Internal branding ensures the employees are connected to the external brand, driven by the company’s mission, and their contribution has been valued. Bringing the core philosophy and identity to the employees would enable employees to contribute toward the success of the organization. Following are some of the steps to make employees brand ambassadors and help them realize their full potential:

Define vision & mission:

Defining vision & mission and conveying it to the employees will give them a sense of purpose to their roles. This makes a significant difference as employees will be driven by the mindset of “I am contributing to something bigger”, instead of “I am here to earn my wages and go home”. The vision and mission are what employees can identify them with, and these values & philosophies will make the company unique.

....NOTE - content continues below this message

INVITATION

We invite you and your colleagues to join us online as we take the highest rated industry conference online - join us and the elite in the industry at the NEXT GENERATION Contact Center & Customer Engagement Best Practices Conferences!

>>>>> FIND OUT MORE: HERE


....CONTENT CONTINUED BELOW

Engagement of employees:

Internal branding is about the people in your company. It is driven by people. So, asking employees for feedback on how to improve processes and giving inputs regarding shaping the brand for making the organization more efficient than before. Open discussion forums, employee surveys, and Q&A sessions increase engagements and give a sense of ownership to employees. Moreover, assign dedicated people among employees to communicate with other employees as employees are well-receptive to positivity from fellow employees than management. This will increase the engagement and help the organization grow.

Create an internal identity and align with external:

The external brand has a logo, font, tagline, look & feel of the website, and key statements. Similarly, give an internal brand name. A memorable internal brand identity aligning with external identity would breathe ‘meaning’ into everyday roles of employees. While designing the internal brand identity, it is essential for employees to realize how these two relate. Delivering some message to customers and delivering another message to employees will create confusion and disorient employees from the purpose of the brand.

Convey internal brand strategy:

There should be a unique approach to convey an internal brand strategy to employees. A memo and an odd poster will not do the trick. Organizations need to connect with employees and explain the message. Launch workshop, townhall announcement, or internal brand launch party would help in conveying detailed information and enhance employee engagement with the brand. Define it simply and make it easy to understand. In addition, the message should resonate with people.

Recognition and reward:

After a successful initial launch, it is essential to motivate people to achieve more. The continuous reinforcement from the high management is important to keep employees motivated. Recognize the efforts of high and productive performers. Share the stories and demonstrate that the organization values contribution of each employee. Take initiatives to design an incentive plan and reward employees with creative tags that show their achievements.

Devising an internal brand strategy is as important as an external brand strategy as employees play a huge role in the success of the brand. Being one of the leading branding agencies in Pune, Kaizen Design Studio helps brands in creating an internal branding strategy to motivate employees and realize their maximum potential.

Publish Date: September 18, 2018 9:33 AM

Industry Champion Award Leaderboard

Submit Event

Upcoming Events

Join professionals in the CX and contact center world at our online Expo, part of the 15th annual NEXT GENERATION Contact Center & Customer Engagement Best Practices event.

Attending the EXPO is FREE to any member of our association and you can me... Read More...
 173 
Share

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
CMS =
session cookie set = True
session page-view-total =
session page-view-total =
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =