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3 simple ways to Generate Qualified UK Leads with the help of Email Marketing - Alen Parker - Blog

3 simple ways to Generate Qualified UK Leads with the help of Email Marketing

In this era, most of the companies are eyeing on the first position of the market. Therefore, the demand for lead generation firms has been increasing very rapidly. With the time, it is said that generating leads via email marketing has become an arduous task.

However, this fact is not true as qualified leads can be generated very easily. Today, we come up with 3 simple ways that can help in generating quick leads:

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Landing page

Sometimes potential customers get redirected to the company’s website after clicking on the links given in the emails. This aspect always leads to a poor sales conversion rate. Well, the main reason behind that is prospects usually get confused after seeing so many products that carry a similar price tag. Hence, potential customers leave the website without buying products or services.

Therefore, it is imperative for top online lead generation companies in UK to create a landing page and add the link of it to the emails. After that, send the emails to prospects. This aspect will keep all the unnecessary troubles at bay. Here are few suggestions that marketers should keep in their mind while creating a landing page:

  • Re-explain the products or services in a clear and concise way.
  • The look and feel of the landing page should match with the email.
  • Ensure that both landing page and email contain the same Headline, copy, and content.

Identify the best time and day to send

Well, it is imperative for the marketers to identify the best time & day to send emails to prospects because this is the easiest way to generate qualified leads. Sometimes, top online lead generation companies in UK send emails that contain high-quality content at a wrong time, which, in turn, leads to poor conversion.

The primary reason behind that is potential customers are less likely to check the emails during the business hours. Therefore, sending emails during this duration isn’t going to help the business in any way.

That’s why evening time is usually deemed as the best time to send marketing emails. Moreover, it is advisable for all the marketers to send promotional emails during the weekdays because there is a high possibility that prospects may not read the emails during the weekend.       

Send quality content

Last but not the least, the quality of the content is a very important aspect that usually draws the attention of potential customers. Therefore, it is imperative for the UK top online lead generation companies to put the focus on improving the quality of the content.

The most cited reason behind this is that sending the same boring marketing emails repeatedly to potential customers always leads to a poor sales conversion rate.

Here are some tips that will help in enhancing the quality of the content:

  • Add supreme quality images related to the services or products.
  • Highlight all the key points.
  • Write captivating subject lines.
  • Don’t use more than three fonts.
  • Use simple language to explain the products or services.

Publish Date: July 24, 2018 1:10 AM

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