Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

ContactCenterWorld.com

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used

Twitter

Facebook

LinkedIn

Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used

LinkedIn

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties

OK
Become a Basic Member for free. Click Here

3 simple ways to Generate Qualified UK Leads with the help of Email Marketing - Alen Parker - ContactCenterWorld.com Blog

3 simple ways to Generate Qualified UK Leads with the help of Email Marketing

In this era, most of the companies are eyeing on the first position of the market. Therefore, the demand for lead generation firms has been increasing very rapidly. With the time, it is said that generating leads via email marketing has become an arduous task.

However, this fact is not true as qualified leads can be generated very easily. Today, we come up with 3 simple ways that can help in generating quick leads:

....NOTE - content continues below this message

INVITATION

We invite you and your colleagues to join us online as we take the highest rated industry conference online - join us and the elite in the industry at the NEXT GENERATION Contact Center & Customer Engagement Best Practices Conferences!

>>>>> FIND OUT MORE: HERE


....CONTENT CONTINUED BELOW

Landing page

Sometimes potential customers get redirected to the company’s website after clicking on the links given in the emails. This aspect always leads to a poor sales conversion rate. Well, the main reason behind that is prospects usually get confused after seeing so many products that carry a similar price tag. Hence, potential customers leave the website without buying products or services.

Therefore, it is imperative for top online lead generation companies in UK to create a landing page and add the link of it to the emails. After that, send the emails to prospects. This aspect will keep all the unnecessary troubles at bay. Here are few suggestions that marketers should keep in their mind while creating a landing page:

  • Re-explain the products or services in a clear and concise way.
  • The look and feel of the landing page should match with the email.
  • Ensure that both landing page and email contain the same Headline, copy, and content.

Identify the best time and day to send

Well, it is imperative for the marketers to identify the best time & day to send emails to prospects because this is the easiest way to generate qualified leads. Sometimes, top online lead generation companies in UK send emails that contain high-quality content at a wrong time, which, in turn, leads to poor conversion.

The primary reason behind that is potential customers are less likely to check the emails during the business hours. Therefore, sending emails during this duration isn’t going to help the business in any way.

That’s why evening time is usually deemed as the best time to send marketing emails. Moreover, it is advisable for all the marketers to send promotional emails during the weekdays because there is a high possibility that prospects may not read the emails during the weekend.       

Send quality content

Last but not the least, the quality of the content is a very important aspect that usually draws the attention of potential customers. Therefore, it is imperative for the UK top online lead generation companies to put the focus on improving the quality of the content.

The most cited reason behind this is that sending the same boring marketing emails repeatedly to potential customers always leads to a poor sales conversion rate.

Here are some tips that will help in enhancing the quality of the content:

  • Add supreme quality images related to the services or products.
  • Highlight all the key points.
  • Write captivating subject lines.
  • Don’t use more than three fonts.
  • Use simple language to explain the products or services.

Publish Date: July 24, 2018 6:10 AM

Industry Champion Award Leaderboard

Submit Event

Upcoming Events

Join professionals in the CX and contact center world at our online Expo, part of the 15th annual NEXT GENERATION Contact Center & Customer Engagement Best Practices event.

Attending the EXPO is FREE to any member of our association and you can me... Read More...
 244 
Share

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
CMS =
session cookie set = True
session page-view-total =
session page-view-total =
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =