How to Improve your Marketing ROI with Lead Tracking? - Alen Parker - ContactCenterWorld.com Blog
It is said that 90% of marketers do not know how to compute ROI. This is an astounding statistics. So, where you can start? Return on investment is chiefly difficult to quantify when we talk about marketing efforts. For understanding how your marketing dollars affect your organization, you may need to go for more than one strategy.
In order to decide your content marketing ROI, it is advisable to plan ahead, create specific goals, and decide a few meaningful metrics to keep a track of it. Primarily, take a look at whether your content has the possibility to earn money. For computing that, you'll have to keep an eye on the leads and sales in your b2b lead generation companies.
Lead tracking is a great way to measure marketing results. Ask your team to emphasize those areas that can be tracked and measured. Don’t be anxious about those that can’t. If the sample size is big enough, you can fearlessly project overall results from the considerable segment.
Questions to ask while formulating the leads tracking process
- How do we deliver messages to the people who have a final say on the buying decisions?
- How do we stay with them when they move through their buying processes?
- How can we converse in a way that addresses the prospects’ issues?
- What can we give that will make the prospects to engage when they indulge forward with the buying process?
In today’s business environment, an increase in B2B sales leads is the key goal of many marketing programs. For being successful in your marketing results, you must be having answers to the above questions.
Tracking various types of leads
When creating a lead tracking plan, include any kind of contact with the customer. This covers things such as:
- Word of mouth leads
- Search engine/website leads
- Email Leads
- Pay-per-click leads
- Phone Leads
- Trade show leads
- Direct mail leads
- Advertising leads
- Leads tracking software and CRM
- Face-to-face sales leads
Lead tracking software is economical
Leads tracking software is economical in nature. It amalgamates the quality of focused applications with the all-in-one packages. These are made available at prices that even small companies can afford it. The perfect lead tracking software package won’t just inform you about the areas from where most of the sales are coming from. While it will also help increase revenue by guiding salespeople to segments of your customer base which are highly profitable.
Invest in efforts that give returns
Equipped with a wealth of data, you can see the efforts that aren’t producing leads. Also, divert the resources to those areas. Understand your lead generating ROI. It is more than creating a magic number for stakeholders. A comprehensive analytical platform will make you give an idea about the customers' behaviour bringing in quality leads that will generate good revenue.
Have a look at leads quality
There are many ways to gauge lead quality. Some of them are:
- If people are reading your blogs and grab your lead magnet, then this is a clear indication that they are thinking of sharing business with you.
- Your visitors check out the resources that form part of the marketing or sales funnel.
- Visitors contact your sales team and ask pre-sales questions.
The above-mentioned activities are a clear indication that the content is generating qualified leads.
In the end, lead generation has transformed traditional marketing. It is the goal of most B2B lead generation companies UK. In fact, 83% of marketers say that the sole aim of their marketing strategy is lead generation. In the bygone era, cold-calling, static websites, and paid advertising produced great results. However, these days’ buyers are media-savvy and opt for a more interactive approach.
Publish Date: August 27, 2018 10:05 AM