How can Telemarketers achieve high Sales Conversion Rate in UK? - Alen Parker - ContactCenterWorld.com Blog
To set the new benchmarks, it is extremely important to promote products or services. Owing to this reason, most of the business owners join hands with UK outbound telemarketing companies.
With the time, getting desired results via telemarketing has become a daunting task for the telesales agents. This is so because potential customers don’t stay on the call for more than 10 seconds. But telemarketers can still achieve a high sales conversion rate if they start working on some factors.
Today, we come up with some astounding tips that will surely help the telemarketers in achieving the high sales conversion rate.
Research is important
Usually, outbound telemarketing companies in UK instruct their telemarketers to put full focus on making a maximum number of calls in a day. Consequently, this leads to low sales conversion rate. This is so because every time making random calls cannot bring the desired results.
The primary reason behind that is it is very hard to convince those potential customers who don’t have any interest in the advertised products. But telesales agents mostly ignore this factor and make calls without any research. As a result, this leads to the wastage of time and resources.
Therefore, it is advisable for the telemarketers to start putting efforts into researching in order to know about those aspects that usually draw the attention of prospects. All in all, researching is the most-effective way that can help the telemarketers in getting high sales conversion rate.
Bragging never pays off
An effective conversation with potential customers is the only way that can lead to better sales results. But sometimes telemarketers take this aspect for granted and start showing off by telling the company’s accomplishments. Consequently, this leaves a negative impression on the prospects, which, in turn, leads to poor results.
This is so because potential customers only want to know whether products or services would be helpful or not. Hence, it is imperative for telesales agents to start explaining the benefits products or services and remember that bragging never pays off.
Try to make the conversation interesting
In the telemarketing world, nothing is better than a meaningful dialogue to ensure high sales conversion rate. That’s the main reason why best outbound telemarketing companies in UK are always supposed to remember that two-way communication always leads to better results.
To ensure an effective conversation, it is paramount to make potential customers comfortable during the outbound call because no one can speak to a stranger freely.
Therefore, telemarketers should always ask relevant & interesting questions so that prospects stay on the call for a long duration. This will surely lead to the desired results.
Here are a few suggestions that telemarketers can take into their consideration for the sake of better conversation:
- Use call scripts as less as possible.
- Explain the advantages of products or services in a personal manner.
- Always use simpler language so that prospects can understand the benefits of products or services in a much better way.
Publish Date: July 24, 2018 9:16 AM