Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties


Here are some suggested Connections for you! - Log in to start networking.

Why are Outbound Telemarketing Services so popular among the UK businesses? - Alen Parker - Blog

Why are Outbound Telemarketing Services so popular among the UK businesses?

Telemarketing is a strategy that is being utilized by the marketers for a long time now. Inbound telemarketing is core to the customer service department and is placed above the outbound division. However, there are instances that prove that the significance of outbound services is not less either.

Outbound telemarketing services can be seen in demand for a number of businesses. Business owners understand that outbound services actually ensure a smooth customer engagement. There can be two ways to actually offer these services; in-house or outsourced.

Sponsor message - content continues below this message

2022 '17th annual' Global Contact Center World Awards NOW OPEN

Enter your Center, Strategy, Technology Innovation, Teams and Individuals into the ONLY TRULY GLOBAL awards program - regarded by many as being like the Olympics for the Contact Center World! Join the best from over 80 nations and compete for the most prestigious awards out there!


Content continues ….

If you are planning to incept an in-house facility for outbound services, then, you need to pour in a lot of money and effort for the same. First of all, you would be requiring to invest in the recruitment and training of the employees. Then, the infrastructure and technology will pull up capital from you.

Outsourcing diminishes these costs as the call centres offering these services already are equipped with the state-of-art infrastructure and technology. Along with this, you will get a direct access to a team of experienced and skilled professionals, which knows how to reach customers and offer these services.

Let’s dive into the reasons why outbound telemarketing services are drawing the attention of businesses across the world.

Reasons for the rise of outbound telemarketing

There are quite a few compelling reasons that show why outbound telemarketing services are witnessing high demand from the businesses:

  1. It engages customer perfectly: One of the basic reason to launch or avail the telemarketing campaigns is to increase the customer engagement rate. This is ensured when you partner up with a competent service provider, who is well-versed with the latest industry standards and holds expertise in promoting the product line to the customers.
  2. Your brand’s market repute is elevated: When your customers are treated with diligence and care, then an impressionable image of your business is built in the market. This becomes possible owing to the unmatched service quality offered by the outbound agents.
  3. Sales are hiked: Outbound telemarketing actually influences sales. The outbound experts ensure to implement the upsell and cross-sell tactics while promoting a product or discount offer to the customers. More adept your expert is, higher number of upsell & cross-sell deals are possible. This raises the overall sales figure for your business.
  4. Human touch: There is a sense of human interaction that tops all the scripted and robotic communication. Customers actually appreciate when they are interacting with a real agent who is able to understand their pain points and provide a prompt solution.

Outbound telemarketing services offering

There is a wide plethora of outbound services that are offered by a number of vendors in the market. These services are:

  1. Appointment setting: The competent outbound agents ensure to fix the appointment with your prospects, leads, and customers. They make the call and convince the potential customers to meet up and discuss the offerings. This offers your sales team a golden chance to convert the prospect into a customer. Also, this unburdens a lot of load from your sales staff.
  1. Lead generation: One of the most tedious tasks of the complete sales cycle is generating warm and closable leads for your business. Not only this task is time-consuming, but, it also demands a lot of patience and investment from your side. This deadlock is being solved by an eminent team of outbound agents that is engaged in providing the best leads for businesses. These experts hold prowess in generating relevant and lucrative leads for your business.
  1. Telephone surveys: If you can find out the preferences of your customer, more than half of your work is done. Companies are now looking toward the able outbound telemarketing service providers to conduct surveys among their customers. The telephonic survey is not a new method and the agents offering this service know what valuable information is needed to be drawn from the customers. Organizations are being benefited to the core by these surveys. You can analyse the survey result and generate meaningful implications that help you in making your next action plan for your business and customers.               

Publish Date: July 24, 2018 4:45 AM

About us - in 60 seconds!

Industry Champion Award Leaderboard

Most active award (top 10) entrants in the past 48 hours! - Vote for Others / About Program
Submit Event

Upcoming Events

The most important day of the year for the CC & CX industry in the world!

We are proud to announce the winners of The 2022 '17th Annual' Global Top Ranking Performers Awards, The World's Most Prestigious Awards in the industry! Read More...

Newsletter Registration

Please check to agree to be placed on the eNewsletter mailing list.

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total = 1
session page-view-total = 1
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =