Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties

Become a Basic Member for free. Click Here

Importance of Omni Channel Communication - Cheena Shekhawat - Blog

Importance of Omni Channel Communication

Omnichannel by literal meaning would mean "Available in all channels" . This is concept used primarly in retail sales wherein channel refers to a selling site like physial store, website, marketplace, call centre etc.  From a customer view point, this  means that a customer can visit any sales channel like physical store, website, etc. and find same brand experience while making the purchase.

Omnichannel communication system aims to provide a seamless customer experience across multiple channels by integrating them within a single system. The solution gives customer service agents a comprehensive view of a customer’s interactions; enabling them to answer queries more effectively and efficiently. Omnichannel, both for support as well as for marketing and product, offers your customers multiple, integrated touchpoints with which to interact with your product or service.
Successful businesses are always going out of their way to figure out how to improve the overall customer experience. Nowadays omni channel communication is important for customer experience. There’s a strong “must do” for business to implement omnichannel solutions into their customer journey success. The benefits of omnichannel experience are invaluable to any future business strategy.  
An omni-channel strategy, allowing both the company and the customer to communicate and engage with one another however they wish, while at the same time making it clear that all of these different channels flow together through a single brand. This strategy enables businesses and customers to interact through multiple channels or switch from one channel to another seamlessly.
Offering an omni-channel experience to your customers is also a powerful tactic to increase revenue.  By putting your customers first and offering multiple channels you increase your visibility, avoid segmenting certain audiences, and show that you listen to their preferences. These qualities all contribute to driving customer loyalty which ultimately leads to a greater revenue stream.
As the number of channels to interact with customers increases, brands have more opportunities for lead generation. Today’s businesses have many options including email, SMS/MMS, push notification, chatbot, social media and location-based services for grabbing the attention of masses. Omnichannel solution organize all these channel activities for increasing the overall performance of the engagement. New prospects are the stepping stones for sustainable growth.
To know more about our product & services
Call/Whatsapp: +91-9818234511
Skype: ariatelecom

Publish Date: February 6, 2020 8:37 AM

Industry Champion Award Leaderboard

Submit Event

Upcoming Events

Join professionals in the CX and contact center world at our online Expo, part of the 15th annual NEXT GENERATION Contact Center & Customer Engagement Best Practices event.

Attending the EXPO is FREE to any member of our association and you can me... Read More...

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total =
session page-view-total =
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =