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Aditya Cakrawidya
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Director, Contact Center
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Manager Digital Service of Retail Customer Care

Future of Lead Management CRM - Cheena Shekhawat - Blog

Future of Lead Management CRM

The evolution of Lead Management CRM will facilitate the aligning of sales and marketing even more closely. In order to thrive in the future landscape of sales, organizations must seek to unify sales, marketing, and operations around common goals and definitions.

Sales enablement, the fusion of sales, marketing, and operations, will share goals and have common messaging and materials to the point where marketing may even have revenue targets. Marketing, sales, and customer service will need to more closely align, says Greenberg. Marketing will primarily be responsible for getting the customers’ attention and providing extensive content. Sales will need to become subject matter experts. Customer service will provide communities that capture information and bring people together.

The future is digital and the future is now, so there is no better time for the need of  MyLead CRM automation like the present. The features of the sales automation perfectly fit the need as it should be more directed towards the broader concept where the data must serve an organization and not otherwise.

It is important for Lead Management CRM to shift to the more focused and human side of selling where more data and algorithms should be working for people.

Artificial Intelligence in Lead Management

Artificial Intelligence automates the whole process of lead generation to a very large extent. Therefore, it is suggested that marketers embrace technology. Artificial Intelligence is taking over every aspect of lead generation – from chatbots to automated customer service – nothing is untouched by it anymore.

At present too, it is responsible to dig out more potential leads than our other marketing methods. Artificial Intelligence is the future of the lead Management process. But how will you incorporate Artificial intelligence in your lead generation strategy?

  • Identifying and Nurturing Leads

Lead nurturing entails engaging the leads, offering them freebies like discount coupons, follow-up and more. Wouldn’t it be wonderful if a huge part of lead nurturing could be done automatically? Well, it isn’t a dream anymore.

Automation in lead nurturing is one of the most obvious changes in the future of the lead management CRM. In fact, its effects have started to make its presence known even now. Once you track all the current leads, you can use artificial bots to send them the best offers they need at the correct time which is extremely important to keep a hold on them.

  • Automated Chat Bots

Chat bots can make the life of many businesses and sales reps extremely easy. The best part is that they can have conversations with many persons at the same time. They offer all the information and answers to frequently asked questions so that your prospects don’t have to wait for a salesperson to come and answer their queries. They make your job as well as your prospects’ job easy.

  • Faster Customer Support

It goes without saying that anything automated will be faster than humans. The same goes for customer support. The future of the lead management process might change this – it’s actually in the process of completely changing this. Automated chat bots can help your customers even when you are not physically available.

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Publish Date: September 16, 2019 5:26 AM



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