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Cloud IVR for Telemarketing and Product Promotion - Cheena Shekhawat - Blog

Cloud IVR for Telemarketing and Product Promotion

Telemarketing services are those in which an agent proactively sell your products and services over the phone. Telemarketing is an effective form of generating leads and is often outsourced to an experienced company. When aiming for lead generation, outbound telemarketing can turn out to be your secret weapon. It provides a real boost to push revenues and sales. Many successful companies understand the fact that having more leads in the pipeline helps to grow a business in rough times.

Marketing promotions have been greatly benefitted by IVR-systems. These systems create apt moments for businesses to convey their main message, brand-uniqueness and business-intricacies. Special offers, crux of marketing promotions or personalized stuff can be communicated to customers in an unambiguous manner by routing them to the apt points-of-contact.
Cloud IVR has also become an effective mode for integrated marketing campaigns. Allotted numbers can be sent through e-mails or advertised through print-media. Known IVR-numbers can easily engage customers through a specific customer-contest, reviews, feedbacks or customized offers.
Cloud based IVR service is used to handle high number of calls with ease along with providing an upgraded calling experience. It is used for automatic call distribution as well as serving the caller in best-possible way by providing the required information within seconds.
Infusing your Cloud Based IVR with real-time contextual analytics lets you capture and leverage customer information and route it to agents to deliver a personalized “wow” experience. The more an agent knows about who the customer is, what they’re looking for, and what conversations they’ve already had, the easier it is to provide better, faster service.
In addition to being a tool for inbound communications, a Cloud-Based IVR can also automate the process of reaching out to prospective clients. Perhaps you want to generate leads for a new loan offering or credit card. An outbound IVR can pre-qualify interest and support lead conversion, connecting qualified leads to a live agent. By enabling sales to pick up where the conversation left off, your agents can focus on what they are good at selling.
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Publish Date: February 14, 2020 5:08 AM



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