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Jyothy Fabricare choose Ameyo as the call center technology for FabricSpa venture - - Blog

Jyothy Fabricare choose Ameyo as the call center technology for FabricSpa venture

Ameyo enables a centrally managed multi-site contact center network for 'FabricSpa' venture of Jyothy Fabricare Services Ltd (JFSL) - a subsidiary of Jyothy Laboratories Limited. The award-winning call center software from Drishti would be helping them in setting up their customer support centers across major cities in India for their premium retail laundry care services.

Talking about the technology, Mr. Ravi Razdan - Head Systems - Jyothy Group, says - "Fabricspa is a venture close to our hearts. It is based on the customer service we deliver. Ameyo helped us map customer calls in timely and efficient manner. We could manage all our customer's calls out of our centralized call centre and ensure superior service. Drishti team enabled quick and smooth integration of Ameyo with our CRM."

Elaborating, Girisha R, Sales Manager, Drishti-Soft says -"The very concept of 'Fabricspa' combined with the planning and execution makes it unique to the industry. A membership-based laundry service, 'Fabricspa' also includes a door-to-door pickup and delivery facility. Apart from retail clients, a major chunk of JFSL's business comes from the corporate segment such as airlines, hotels and service-apartments. The customer interactions for each segment would require specific call treatment features. Ameyo’s capabilities to effectively power interactions based on customer-segmentation will prove to be highly useful to the organized laundry service venture of JFSL."

Ameyo helped consolidate the customer interactions happening across main service station, quick service stations and various collection and delivery stations irrespective of the geographical distribution. Seamless integration of Ameyo with the existing business applications also resulted in run-time coordination with the field team with updates on the daily delivery/ pickup schedules.
About JFSL

Jyothy Fabricare Services Limited, provides premium laundry services under the brands JFSL Corporate, Fabricspa, JFSL Rentals, Fabricspa Busyeasy, and Snoways. The company was incorporated in 2008 and is based in India. Jyothy Fabricare Services Limited operates as a 75% subsidiary of Jyothy Laboratories Ltd. Through business acquisitions across leading cities, JFSL is creating a nation-wide network of Laundry Services stations to grab a major part of the organized laundry service industry in the country.

About Drishti (

Drishti is a leading provider of Contact Center Software and Enterprise Communications Applications. Drishti offers communications solutions that empower enterprises to dynamically manage Business Processes, Interactions, Workforce and Service Levels on emerging Unified Communications (IP Telephony, Unified Messaging, Conferencing, Presence Management, and Application Collaboration), SOA (Service Oriented Architecture), and SaaS (Software as a service). Cutting-edge technologies from Drishti have been designed to add value to the businesses and pave way for a structured growth. Their customers enjoy significant benefits in terms of increase in efficiency levels, reduction in operational costs, flexibility to grow, consistent user experience and a demonstrable ROI.

Publish Date: July 18, 2011 3:23 AM

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