Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties


Here are some suggested Connections for you! - Log in to start networking.

Customers like to buy from the expert - Engin Utkan - Blog

Customers like to buy from the expert

Customers like to buy from the expert

In London, I visited a sport shoe brand’s shop looking for a comfortable pair of running shoes. These branded shoes are available back home in Turkey, and the price is not bad, but most of the salespeople are not very well trained, which means you are alone when picking the best running shoes for yourself.

I run a 10K 4-5 times a year in various organizations. I usually run twice a week 5K as part of my regular workout. I am a rather heavy runner, with potential knee issues, therefore good shoes are important for me.

Sponsor message - content continues below this message

2022 '17th annual' Global Contact Center World Awards NOW OPEN

Enter your Center, Strategy, Technology Innovation, Teams and Individuals into the ONLY TRULY GLOBAL awards program - regarded by many as being like the Olympics for the Contact Center World! Join the best from over 80 nations and compete for the most prestigious awards out there!


Content continues ….

At the store I immediately saw a corner equipped with a treadmill, and a computer. I asked whether the store salespeople can take a measurement, so that I can pick the best shoes for myself. The measurement costs 10 GBP, however it is free when you buy a pair of running shoes. My wife and I decided to fill out the necessary forms and get started with the process. It takes only 5 minutes to take the initial measurement. You put on a pair of running shoes, get on the treadmill, run at your regular pace, and a lab expert takes a video of the back of your feet, when running. He plays it to you in slow motion. I saw clearly that I had pronation, and a small twist in my ankle when I put my foot flat on the floor and to take the next stride.

The salesperson recommended a pair with good cushioning to address the pronation. And it had some support around the ankle. I ran again, and watched the two videos side by side. The running motion was much better, and I could see the improvement with my eyes very clearly.

Next, the salesperson gave me another pair with more support and structure around the ankle. I could see clearly that the unwanted ankle movement almost disappeared.

My wife was watching us. She was skeptical at first, but became a true believer by the end of the process. She was also measured, but came out a neutral, therefore she picked a pair of shoes best for this type of feet.

We both were very happy with the whole experience. I ended up buying both pairs. My wife bought a pair. My son who got bored and jealous picked up a pair. We ended up paying quite a bit of money including the three pairs of running socks added at the register.

This shoe brand’s strategy of in-store customer experience works very well. It makes the customers happy, creates sales and reinforces the brand’s expertise in running.

Customers like to buy from the expert. And when they see the evidence, and can get their real world problem solved, it works even better.

Engin Utkan, CEO - Teleperformance Turkey

Original post in Turkish is at

Publish Date: May 7, 2015 7:40 AM

About us - in 60 seconds!

Newsletter Registration

Please check to agree to be placed on the eNewsletter mailing list.

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total = 1
session page-view-total = 1
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =