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Finnegan Pierson - Blog

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How Employee Health Benefits Your Company's Health

Employers across every field need to take measures to promote their employees’ health. Investing in infrastructure and programs that prioritize your workforce’s health can benefit individual workers while also improving the company as a whole. Here are some ways that individual employees’ health and a company’s health are closely intertwined.


In general, healthy workers can get more work done than people who are experiencing adverse health conditions. They can get through a workday with less discomfort and tend to have better endurance. For this reason, employee wellness programs that offer general preventive medicine benefits could pave the way to better productivity levels. Making changes in the workplace that can support workers’ health can have similar effects on productivity. 


Apart from responsibly reducing the risk of potential hazards in the workplace, it’s important for employers to give adequate attention to ergonomics. In many industries, repetitive motion injuries can give rise to more workers’ compensation claims than injuries resulting from isolated events. Even office workers are highly susceptible to workplace injuries that could be preventable. 

An ergonomic evaluation of employees’ workstations can help improve conditions and protect workers against injury. Special computer equipment can address chronic subluxation and other common orthopedic maladies among administrative professionals such as carpal tunnel syndrome or cervical spondylosis. If employers take meaningful steps to help personnel accomplish job functions with less pain, they can maintain better focus and be better able to handle a demanding workload.   

Corporate Culture

For the most part, people value working for employers who genuinely care about their health. When you take affirmative measures to demonstrate the paramount importance of workers’ well-being, it can foster the development of a positive company culture. People who feel supported by an employer are more likely to experience better job satisfaction and take pride in being a part of the company.


There is a growing epidemic of burnout in corporate America. People can become understandably frustrated and overwhelmed when they feel like they aren’t able to meet expectations from supervisors or they simply don’t have the resources that they need from their employers in order to do a good job. In particular, long workdays and problematic organizational dynamics can make people become fatigued, disengaged, and demoralized. Assigning the right level of priority to employee wellness is a good proactive way to prevent this phenomenon from negatively impacting individuals or even entire departments. 

A comprehensive wellness program that includes adequate attention to physical and health needs can dramatically mitigate the risk of this from happening to members of a workforce. Preventing burnout will effectively reinforce productivity levels while also helping companies hang onto their most valuable employees instead of losing them out to competitors who can offer them less burdensome.


Employees who are in generally good health tend to be absent from work less frequently than those who suffer from health conditions. They may be more resistant to infection or seasonal illnesses. Likewise, they are less prone to major health conditions affecting one or more of the body’s vital functions. 

In effect, people who are in good shape both physically and mentally will require less time out of the office. This benefits companies because other employees won’t have to shoulder increases to their workload to cover for colleagues who are taking sick time. In addition, they won’t be in the position of having to hire temporary replacements who likely won’t be able to perform tasks with the same ease and efficiency as the individuals who they’re filling in for. Finally, reduced absenteeism can mean less utilization of short-term or long-term disability benefits


Measures to keep a workforce healthy could keep workers’ compensation and health insurance premiums down for employers. With less utilization of benefits, it helps carriers continue to offer competitive rates instead of having to raise rates after excessive claims.

Ultimately, companies should make workers’ wellness a top operational priority. A company’s leadership, policies, and employment practices should all reflect the importance of employees’ health.

Publish Date: September 12, 2022 4:49 PM

Improve Your Computer’s Security Measures To Obtain These Advantages

Data flows through your computer like water through a ravine, with no signs of stopping or slowing. Although most types of data are meant to help you, other types can cause irreversible harm. Fortunately, you can block much of the detrimental data from entering your computer with adequate cybersecurity measures. Here are a few worthwhile benefits of protecting your computer from cyber harm.

Preventing Unauthorized Access to Your Bank Accounts

The latest technologies make it convenient for the average person to manage their bank accounts via mobile phone or PC and an internet browser that supports TLS 1.2 or higher. You can deposit funds, transfer money, and perform all sorts of useful activities with your bank from anywhere in the world. Unfortunately, the new developments also give cybercriminals unfettered access, which is even easier for them to obtain through an insecure computer system. Shoring up your cyber defenses can stop them from wiping out your entire life savings.

Keeping Shared Files Private

Your entire life can be viewed online, even at just a short glance. Although it may be convenient to share your pictures, videos, and other personal files with friends or family members, the risk of revealing them to the public drastically increases with each upload. What could be more embarrassing than having your most embarrassing pictures stolen, and then exposed to the entire world? A secure computer can prevent prying eyes from entering your system and extracting your photos or videos for treacherous purposes.

Shopping Online Without Exposing Your Credit Card

Shopping online is a normal activity nowadays. Most major online retailers allow customers to create accounts on their servers and store their shopping data there to make the purchase process more convenient. Cyber hackers know how valuable your shopping account is, so they will do everything they can to snatch it away from you. A safe PC will block most attempts from going through, which means that your credit card, home address, and real name are kept confidential.

Safety When Using Public WI-FI

Public Wi-Fi may be convenient on many occasions, but it is one of the most insecure ways for you to get online. By connecting to these public hotspots, you expose your machine (and your personal information) to anyone on the network, and potentially the world. If you must utilize the internet services of a local cafe or restaurant, then you should become intimately familiar with your computer's security measures to mitigate the risk of data theft. At the very least, consider installing and using a VPN to encrypt your activities so that it is considerably more difficult for shady figures to access your sensitive data.

Avoiding Hostile Takeover of Your PC

If you have never had someone lock down your PC, then consider yourself lucky! Many people have been the unfortunate victims of ransomware, a category of terrible apps that take over computer systems, or entire business infrastructures. These cyber thugs often demand obscene amounts of money to give access back to you! Beefing up your computer's security protocols will reduce the chances of you becoming the next unwilling hostage (and keep your money in the safety of your bank account).

It may be a fun time to use the internet, but try to do so with caution. The world wide web is full of shady characters who are more than willing to steal your identity and resources for their own payoff. The above reasons can help you become more vigilant with your computer device.

Publish Date: August 31, 2022 5:36 PM

3 Keys to Productivity for Call Center Employees

Working at a call center can be stressful, and you may not feel that you are getting as much done as you could. Fortunately, there are ways to improve your productivity and reduce stress. The following are three elements to focus on as you work to increase your efficiency. 

  1. Preparation

The best way to increase your productivity at your call center job is to prepare yourself. Familiarize yourself with your company’s product or service so that you are better able to help callers. Practice using the knowledge bases so that you can find answers quickly. Make sure you know how to use all of your software, including workflow automation tools. If a script has been provided to you, read over it at the beginning of your shift. Make sure you know all the talking points that you are required to cover in each conversation. Consider making a call flowchart and keeping it on your desk to reference during calls.  

In addition to preparing for the calls you will handle, it is important to make sure your workspace is ready. If you are working from home, find a quiet place free from distractions. Whether you are working in an office building or remotely, make sure you have comfortable furniture and the right equipment. Update your computer regularly so that it runs smoothly.  

Be sure to check your email and other notifications regularly for updates. If the company is receiving a lot of calls about one particular issue, they are likely to send out information to the call center agents about how to address it. 

  1. Communication

When working at a call center, your communication skills are integral to your productivity levels. Use a friendly tone and pay attention to what the caller is saying. If you have questions, ask for clarification. Once you understand the caller’s concern, say it back to them and make sure you are both on the same page. Don’t interrupt the caller, and stay calm.  

Note-taking is a helpful tool for better communication. If you are able to see other agents’ notes about the caller, you may be able to move the conversation along more quickly. Writing notes yourself helps other agents who may answer if the customer calls back, and the notes can help you keep track of the conversation and avoid having to ask a question more than once.  

If possible, listen to other calls that your company may have recorded for training purposes. You can analyze these conversations to see how a successful chat does (or does not) flow. Use the continuing education and other training resources available to you to enhance your communication skills.  

  1. Relaxation

It may seem counterintuitive, but relaxing can help you be more productive. If you are stressed, you are unlikely to do your best work. Take short breaks during the workday. Go for a quick walk or listen to your favorite song. Stretch and take a few deep breaths. If you are dealing with a difficult caller, try to sympathize with him or her, and avoid taking their attitude personally.  

It is just as important to de-stress after work. Spend time with friends and loved ones. Exercise regularly, and make time for activities that you enjoy. High-focus activities, like reading, can help you stop thinking about work for a while. Avoid checking your email or answering work-related calls when you are not on the clock. Get enough sleep so that you are refreshed before your next shift.  

When you are prepared, relaxed and communicating well, you are doing your best work. Focusing on these three aspects is a good start to becoming more productive at your call center job.  

Publish Date: August 29, 2022 1:31 PM

Looking for a Career? Consider Your Personality

You spend a lot of your waking hours at work. That means that to make the most out of your career, it's a good idea to find one that fits your personality.

Once you know your personality type, you can look for careers matching it. Truity Psychometrics compiled these career personality styles.

Thinking Style

How you think about things — and what you like to think about — influences your career choice.

Sensory people like to work with concrete things they can see and touch. Sensory people do well working directly with people, objects, machines and data.

Intuitive people like working with abstract concepts. Their vital areas are ideas, concepts, possibilities and theories.

Energy Style

You've probably heard of introvert and extrovert personality types. Introverts are the happiest working independently or in a small group of people. They like quiet spaces and a calm environment.

Extraverts get their energy from people. They enjoy working with big groups and in busy areas.

Value Style

Are you a thinker or a feeler? People with a feeler value style want to help others. Jobs that reflect their values are important to them.

Thinkers value sharing their intelligence and striving to excel in their work.

Life Style

Some people work best when they have a flexible work environment and the freedom to express themselves. They are called perceivers.

Judgers work best with order and structure. They don't like to be distracted by chaos.


People who have a sensory thinking style and feeler value style are good caretakers. If you fit this description, you may enjoy working as a court reporter Bend, Oregon, or an elementary school teacher, dental assistant, receptionist, social worker, bartender or surveyor.


Pragmatists enjoy work that is logical methods with tangible results. They have a thinking value style and a sensory thinking style. Pragmatists may enjoy working as carpenters, hardware engineers, accountants, insurance agents, police officers or chefs.


People with an intuitive thinking style and a thinking value style are called theorists. They love innovation and invention. New ideas and concepts are their strong spots. Some good career choices for theorists are architects, executives, college professors, attorneys, engineers, surgeons, judges and scientists.


People with an intuitive thinking style and feeler value style, or empaths, want to make the world a better place. They enjoy helping others live better. Some careers you might find empaths in are artists, psychologists, counselors, teachers, writers, pediatricians, religious ministers and librarians.

Careers for Introverts

Naturally introverted people have a skill set that works well for particular jobs. Introverts are focused, independent, compassionate and disciplined. They are good listeners. These qualities work well in careers such as artists, content managers, digital marketers, chefs, IT managers, accountants, actuaries, landscape designers and graphic designers.

Careers for Extroverts

People who are extroverts have a skill set that fits specific jobs perfectly. Extroverts enjoy communication and teamwork. They are expressive, outgoing, sociable, friendly and energized in a busy setting. Jobs well suited for extroverts include flight attendants, lawyers, sales managers, construction managers, dental hygienists, occupational and physical therapists, speech pathologists, and financial advisors.

Careers for People Who Like Structure

If you work best with organization and structure, some jobs include event planner, data entry, housekeeper, inventory specialist and proofreader.

Careers for People Who Like Flexibility

Some people work best when they don't have a routine to follow. If you are like this, you may enjoy a career as a politician, firefighter, television reporter, wildlife biologist or construction manager.

No matter your personality and skill sets, there's a career for you. It just takes getting to know yourself better and exploring the most appealing options.

Publish Date: August 29, 2022 12:46 PM

Top Call Center Technology To Invest In

Call centers have come a long way in recent years. There are now many different ways to make contact with customers, including live chat, video chat, chatbots, and internet-based voice calls. This allows for more connections to be made in a decreased amount of time. That said, there is still room to grow in the call center tech world. Several emerging trends are worth investing in.

Self-Service Options

When it comes to self-service, customer service has evolved quite a bit. Usually, this means that the customer does not interact with a live human in order to receive service. This often comes in the form of chatbots and searchable FAQ sections on the company's website. When these options are available, many customers will use them, which alleviates strain on call center customer service agents.

Additionally, self-service options also exist for those customers who have hearing or speech issues. A telecommunications relay service can help these individuals to make and receive phone calls. Relays increase opportunities for all customers to be able to have their needs met by the merchants where they choose to spend money.

Artificial Intelligence

AI is having a huge influence on call center technology. The most important aspect of AI is that it can tailor the customer experience to the consumer, providing a more satisfactory encounter. AI can help route calls to the correct agents for more efficient service, and it can also analyze customer preferences in order to better serve each person's individual needs.

Video-Based Assistance

Video chat offers benefits that regular internet chat and voice calls do not. When utilizing video technology, the agent and the customer can see each other, and this adds to a more personalized experience. The agent as well as the customer can send prompts, share screens, accept signatures, and more with video-based assistance. Additionally, this allows you to achieve an encounter that is one step closer to live, in-person service, as you are speaking with your agent face-to-face.

Advanced Customer Data

Information about customer preferences, needs, wants, concerns, and ideas are essential to achieving improved levels of satisfaction. Feedback should be recorded and properly analyzed to learn what the business is doing right as well as what it may be doing incorrectly. Analysis can provide the company with information about which web pages or products may have issues that need addressing. It can also record and compare wait time experiences to make service function more effectively.

Analysis of Emotion

Emotions, intent, and general customer preferences can be analyzed using special technology. The advent of this new development can go a long way in assisting individuals quickly and accurately. Additionally, if the situation on a service call begins to go awry, analysis of emotion enables supervisors to step into the situation quickly so that hopefully, customer satisfaction is maximized. When customers feel as though their emotions are being taken into account, the whole experience is softened, people become less frustrated, and businesses become more skilled at handling situations that may have negatively escalated in the past.

Robotic Process Automation

RPA involves taking tasks that have typically been completed by call center staff and assigning them to robots. These tasks, such as billing, personnel management, fulfilling orders, and data entry, are typically repetitive or quite simple for a bot to handle, and they are also quite time-consuming. This allows for more complex customer service situations to be handled by live individuals.

Hopefully, the days of long hold times, frustrated customers, and unresolvable issues are in the past. Call centers allow businesses to connect with their customers, and new technology enables these businesses to quickly take on customer questions, concerns, or problems.

Publish Date: August 25, 2022 2:13 PM

5 Ways to Expand Your Business

If you have run a successful business for a number of years, you may want to take the next big step and expand your company's reach. Starting a business provides its own risks and challenges, but expanding that business comes with a different set of hurdles that may be difficult to overcome for those who are not fully prepared to handle them. If you feel like the time is right to expand your business, be ready to take those next important steps. To grow your business is to maintain its relevance in the expanding market, so knowing exactly the best ways to expand your company is important. Read on for five ways to grow your business.

  1. Use New Tech and Software

Refining both your hardware and software can be a way to facilitate business growth. The tech you upgrade to depends on your line of work. For instance, a business dependent on data monitoring can upgrade to Prometheus monitoring tech, or a business that works with graphic design can use improved art software.

With more advanced software and hardware, you can also better expand your line of work and the outreach your business plans to achieve. If you plan on exploring different avenues in your field, better tech can help you reach your goals more efficiently.

  1. Grow Your Internet Presence 

The key to expanding one's business in the current market is a solid internet presence. A vast portion of today's businesses are enacted online and spread via social media. If you want to broaden your business's reach, advertising online and raising awareness of your business in different online circles is the way to increase the number of eyes on your company.

Make multiple social media accounts for your business and implement online advertisements that reach out to different demographics. This could make your company thrive in other markets that you may not have been reaching before.

  1. Go Global 

Going global with your business is a major step, and you should analyze if you are ready to take this risk. Once you have decided to make that leap into a global market, be sure you have a firm strategy going forward. Gather a team who is either from or familiar with the markets you intend to reach and form a plan of extending your product or service into that region.

Start off gradually before jumping into a huge commitment. Determine the specifics of how you want your brand to be handled and marketed in the other regions, and ensure you have the legal details handled as well. If you are ready to reach out to other audiences, going global with your business might be exactly the boost you need for your company.

  1. Form Partnerships

Conducting business involves working together with other people. If you are looking for your services to reach a wider audience, consider doing sponsorships or partnerships with other businesses. Working with another company can help you tap into different markets and get more people on board with what your business has to offer.

  1. Expand What Your Business Offers

Whether you work with a different company or not, expanding the products or services your business provides can help you reach a wider audience. If your business specializes in one specific product, for instance, consider adding something new to what your company offers. If you are ready to make a commitment to new kinds of services or products, you may find success among demographics you may not have reached before.

Expanding your business is a big step to take. First, assess your business's financial situation and decide if you are ready to make major changes to the way your company operates. Once you have made a decision, gradually implement these new ways of broadening your business's range before making a full commitment. When you are ready to fully explore new possibilities, you may find expansion was exactly what your business needed.

Publish Date: August 24, 2022 5:17 PM

How Work Performance Impacts Your Promotion

Staying in one place and one point for too long proves problematic for many people. Roles become stale, unchallenging and disengaging, leading to disconnects, boredom and status quo. You're more than that; you want to do better, rise to the top and enjoy progress at work and in your life.

How, though, do you move up the ladder? Most businesses still rely on observing work performance. They want to see dedication, eagerness and hard work regularly. High productivity and the right attitude indicate to managers you shine on multiple levels. They seek out those high performers to move up the ranks and deliver the following qualities.

  1. They Seek Talent and Skill

When it's time to promote, managers look over the company's human resources files, checking out their employees' reviews. These notes and observations showcase who on the staff fits the position best, demonstrating strong craft and skills.

For instance, is the company looking to hire someone to lead a new team? Then, those resource files allow them to look at solid performance with the project's concepts. They want someone who knows people, the type of work getting done and can ensure it's accomplished as best as possible. Your previous client relationships, colleague interactions and finished assignments demonstrate your strengths, encouraging others to promote you to the spot.

  1. They Want People To Increase the Company's Productivity

Moving up means the company sees value in what you contribute. Your current performance has helped grow the company, added something to current workloads or made a difference in profits. Stepping up in the ranks allows them to use you in another capacity to boost productivity and performance.

Managers must ask who the best person is when a position opens up. You and another candidate may face off. You might both have the talent or knowledge. You may match degrees; however, they may distinguish your contributions. Hard work consistently shows commitment and an effort to further the office.

Finally, people at their peak performance can become stifled. Employers recognize that. Their best players need room to move up to feel content and appreciated. They may satisfy their productive team members' goals and drive through advancement.

  1. They Want To Foster Motivation and Harness Enthusiasm

Go-getters matter. Are you showing your bosses that you want to learn more and grow? They need people who want to bring new information to the office and support the team with new data and processes. You may have recently learned about high cardinality data and its role within your company's operations. Your managers may appreciate your outgoing nature to learn about it and deliver awareness back to them, helping them improve their establishment and processes.

This motivation to do more and better yourself helps the organization. It's also an attitude that works well for encouraging others to rise to the occasion. They may promote you to foster your eagerness but also foster it among others.

  1. They Reward Loyalty and Team Players

It's hard to maintain a solid work crew today. The Great Resignation has hit companies hard with employee turnover high and job openings unfilled. Forbes magazine reports that Millennials were far more likely to change jobs, leaving within three years. As a result, businesses are learning to show their loyal support reward. Groups don't want to lose solid, consistently high-level contributions and the players making those contributions. 

Your work performance demonstrates loyalty to them, making the company a part of your life. They can reward that trust and devotion by keeping you around and moving you to higher positions. They know the product you're putting out and appreciate your contributions and commitment.

Work hard. Work smart. These qualities are essential to you if you want to move up the ladder. Managers and staff recognize and value commitment. Show them what you can do, highlighting your talents and showing your eagerness to do more and get better.

Publish Date: August 24, 2022 1:57 AM

Don't Forget to Secure Your Company's Digital Assets: Here are Five Ways to Protect Them

In the digital age, companies must be diligent in safeguarding their online information and assets. Here are five ways to help keep your company's data secure:

  1. Use Strong Passwords and Multi-Factor Authentication

You can take a few simple steps to help protect your accounts and data from unauthorized access. First, choose strong and unique passwords for each of your online accounts. Avoid using easily guessed words or phrases like your birthdate or pet's name. Second, be cautious about clicking on links or downloading attachments from unknown senders. These can be used to install malicious software on your device, giving attackers access to your accounts and data. Finally, make sure to keep your security software up to date. Regular updates will help to protect against the latest threats. By taking these simple steps, you can help to prevent unauthorized access to your accounts and data.

  1. Encrypt Your Data

When you encrypt data, you are essentially scrambling it so that it is unreadable by anyone who does not have the key to decrypt it. This is important because it means that even if someone were to obtain your login credentials, they would not be able to read your data. To encrypt data, you need to use a tool known as SSL. What is SSL? It stands for Secure Sockets Layer, and it is a protocol that is used to establish a secure connection between two devices. When you visit a website that uses SSL, you will see a padlock icon in your browser's address bar. This indicates that the connection between your browser and the website's server is encrypted. If you are concerned about keeping your data safe, you should ensure that any website you use offers SSL encryption.

  1. Implement a Malware Protection Solution

Although your computer's operating system has built-in security features, it is essential to take additional steps to protect your system from malware. Malware is malicious software that can damage or delete your data. One way to protect your system from malware is to install an anti-malware program. Anti-malware programs scan your system for malware and remove it if it is found. By taking these steps, you can help to protect your system from malware.

  1. Back up Your Data Regularly

Everyone knows that data is essential. Losing data can be a nightmare, whether it's your photos or work documents. That's why it's always a good idea to back up your data, just in case something happens to the original files. There are a few different ways you can back up your data. One option is to use an external hard drive; this way, you can keep a copy of your data off-site. Another option is to use cloud storage; this is a great way to ensure that your information is always available, even if your computer crashes. Whatever method you choose, ensuring you have a backup of your data is always a good idea.

  1. Train Your Employees in Cybersecurity Best Practices

One of the most important things you can do to reduce the risk of a security breach is regularly updating your software. Outdated software is one of the most common ways hackers gain access to systems, so it's essential to ensure that all your programs are up to date. You should also install security patches as soon as they become available. You should also encrypt any sensitive data stored on your computer. By taking these simple precautions, you can help to reduce the risk of human error that could lead to a security breach.

By following these best practices, you can help to keep your company's digital assets safe and secure.

Publish Date: August 23, 2022 6:48 PM

Examining How Metrics Can Track a Company's Success

Companies go to great lengths to try to ensure success for their brand and bottom line. From creating brand awareness to establishing an online presence to connecting with their clients, every aspect of the business is considered. Metrics are important for companies because they help to set and achieve goals and to figure out where to make changes and improvements.

What Are Metrics?

In business, metrics are quantifiable measures to determine the performance of various business processes. They provide companies with an accurate map by which to read customer values and opinions. Examples of financial metrics include:

  • Efficiency ratios
  • Liquidity ratios
  • Leverage ratios
  • Sales
  • Rates of return
  • Earnings before interest and tax (EBIT)

Effective metrics are actionable, measurable and drive successful behavior. The critical first step is to establish clear goals, which can be measured. Once this happens, the quantifying process is fairly straightforward.

How Do Metrics Track a Company's Success?

If you're talking about IoT for healthcare, metrics can determine if products are having a positive or negative effect on a situation. Hand hygiene monitoring stations, for instance, are IoT devices used in hospitals to remind people to wash their hands when they enter a room. If infection rates decrease, that metric would advocate for the continued use of the stations.

In a net promoter score scenario, the consumer provides the metrics in a particularly hands-on way. By filling out surveys that inquire about the quality of a service or the likeability of a product, consumers are directly telling companies what they think about those products or services.

Because these days even more than in the past, companies take great pains to recognize their clients and honor their perceived wants and needs, this market research metric provides clear data that can be acted upon. If results show that folks like a service or product, it can be promoted. If they show the opposite, steps can be taken to revamp or replace the product or service.

Lead, conversion and bounce rate metrics track data related to marketing needs. In this scenario, one measures the leads generated by tallying the total instances of contact with a potential client. Next, tally the number of leads generated that resulted in a sale. The conversion rate is the percentage of leads converted from leads generated. This metric scenario measures the effectiveness of reaching and retaining customers.

A company's bounce rate refers to the number of people who explore the company's webpage but leave before they engage in any way. The number of bounces as a percentage of leads generated is used to find gaps in marketing, advertising and user experience.

ROI, or Return on Investment, is a versatile and simple metric. It is used to measure an investment's profitability. Examples of ROI metrics include expanding a factory or investing in stocks or real estate.

When it comes to ROI in marketing, ROI is the specific return that a company receives from the money that was spent on marketing and advertising. It compares the financial benefits of a marketing campaign to its overall cost to identify the most cost-effective ways to increase earnings.

As customers are arguable the most important element in the company's existence, metrics are used to understand who they are and how the company can best reach them. Examples of ROI as concerns customers include:

  • Customer health score
  • Conversion rate
  • Customer satisfaction score
  • First contact resolution rate
  • Customer lifetime value

Metrics are one of the most revealing methods that a company employs to figure out what their clients want out of their products or services. By establishing goals and then measuring them through a quantitative lens, companies get precise data by which to make their decisions. Metrics help to define customers' expectations by turning their opinions into numbers that can be crunched for enlightenment.

Publish Date: August 20, 2022 6:06 PM

5 Steps to Create a Startup Business

Every entrepreneur has to start somewhere, and usually, it's at a startup. These tiny businesses operate on a big idea and are fueled by hard work, often from a very small staff. The goal is to do well enough in the marketplace to attract investors so you can scale your business. However, creating your own startup can be tough if you don't know where to start and what needs to be done.

In this blog, we'll look at the steps required to create a startup business and give you some tips on the best way to approach your new business.

Step 1: Clarify Your Idea

Many people have great ideas for a startup but the purpose of the business gets lost in translation when they try to make it a reality.

For example, maybe your idea is to teach people about secure shell hosting and your first product is a course called "What is SSH?" To successfully create that product and launch your startup, you need to know specifically what you want to teach people, who your audience is and how to close their knowledge gap.

Before investing lots of time and energy in a startup idea, be sure you know exactly how that idea translates into a product and who you could sell it to.

Step 2: Make a Business Plan

Once your idea is honed, you need to write up a business plan. This plan will act as your roadmap for the next few years as you attempt to scale your startup. It's important to outline your current funding needs, revenue goals and benchmarks for success.

This document also acts as a resource for potential investors. You can give people copies of your business plan so they can review your purpose, goals, visions and revenue before they decide if they want to invest in your company.

Step 3: Secure Funding

Hopefully, your investors like what they see and will choose to fund your startup. There are plenty of venture capitalists who like to get in with a company on the ground floor and watch their investment skyrocket over time. 

When determining how much you need to ask for, consider the cash flow your business requires. Try to foresee any possible costs as well as determine your fixed costs for the year. Some people seek funding to operate for multiple years, while some have just a few months. It all depends on your business model and the types of investors interested in your startup.

You'll also have to consider the technology you might need, such as a customer data platform, sales dashboards and a content management system.

Step 4: Build Your Team

Building a startup team isn't quite the same as hiring employees for an established business. Your team needs to be full of self-starters who enjoy a challenge and can live with a smaller-than-average paycheck for a while. You need people who are equally invested in your dream and ready to work to make it a reality. 

In addition to your staff, you need a few professionals at the table too:

  • Business attorney
  • CPA
  • Insurance professionals

These people can help you effectively manage your startup finances and legally protect your business as you break into the market.

Step 5: Launch Your Startup

With all these foundational steps in place, you can confidently launch your business! Keep in mind this step will require some nimble marketing efforts and precise timing to get the full effect. Find some ways to get the word out about your startup and reach out to members of your target audience. Many startups function well by word of mouth until they can reach the general public.

Creating a startup is a great way for entrepreneurs to realize their dreams and become their own bosses. All you need is a clear idea, a business plan, investors and a stellar team to launch your startup in five easy steps.

Publish Date: August 20, 2022 5:13 PM

Types of Technology That Help You Make Money

The businesses that will be around for a long time must find and capitalize on all of the ways that they can grow the revenue of their business. There are a lot of different types of technology that can be implemented and utilized to help grow your business's income. 

Security That Protects You

The security of the equipment and data that your business owns must be secure. This is necessary in order to capitalize on all of the types of technology that can build revenue growth for your business. Implementing machine identity management is a prudent plan for protecting the technology that you are using to bring more money into your company. 

Software That Works for You

Security is necessary because in order to build revenue using technology you will need to use technology to improve your business processes and to collect critical data for your business. Technology such as point-of-sale software is a technology that makes customer service, employee management, collecting sales data, implementation of loyalty programs and a number of other benefits possible. This one piece of software has the ability to impact multiple areas of the business in positive ways that simplify once complicated matters and allows them to be managed in one place using one program. 

Digital Marketing Tools That Work for You 

Marketing tools are another area that can be a critical aspect of bringing in more money. Technology tools such as digital advertising, social media, email marketing, blogs and newsletters are just a few of the digital marketing methods that your business can implement in order to increase the revenue of your business. The benefit of many of these digital marketing tools is that they cost little to implement other than time. Therefore, there is an opportunity to have significant revenue growth at little cost. 

To capitalize on the data gathered from your digital marketing campaigns, you can also invest in a customer data platform. This technology tool will allow you to collect data about your customers and analyze that data in order to make better business decisions regarding your marketing campaigns. Understanding your customers and reaching them is critical to marketing, which is why this sort of platform can be a critical piece of technology for your business. 

Time Management That Works for You

Saving time is a great way to save money because it allows you to direct your attention to the tasks that will bring in revenue. Using applications and software that streamline operations or tasks that you may have previously been performing manually will make your business more efficient and, ultimately, improve the amount of money you retain and bring into your business. Time management tools can make a big difference in the level of productivity of a company which will determine whether revenue is being brought in or time is being wasted and, therefore, is a cost to the company. 

Website That Works for You

A website that capitalizes on all of the features that a website can have is another great way to grow a business's revenue. A visually appealing website that allows customers to order your products or schedule appointments for your services will simplify the process and save money while making you money. Websites can include a variety of plug-ins that allow for a direct email from the website, paying on the website, chatting with customer service on the website and so many more options. Having a top-tier website is one of the best ways to use technology to build revenue because it is one of the main digital locations your customers will look for you and hope to be able to engage with you there. 

When you are looking for ways to grow your business's revenue, you should begin by assessing whether you are using all the digital tools available to you. If you are not, then you are likely missing out on a number of ways that you could easily and consistently bring in more money for your company. Technology is a tool that you should use as much as you can in as many ways as you can to maximize your profit. 

Publish Date: August 20, 2022 5:11 PM

Ransomware Is a Growing Problem, How Do We Combat It?

All cybersecurity threats can be dangerous, but one of the most dangerous types is ransomware. When a cybercriminal commits a ransomware attack, he or she can lock you out of your systems or data and hold them for ransom. It's vitally important that you find ways to protect yourself and recover from these attacks. Here are some methods people can use to combat ransomware.

  1. Follow Cybersecurity Best Practices

You may already be well-versed in cybersecurity best practices, or just starting out and learning such concepts as what is SSL, but whatever your level of understanding, it's important to follow best practices for your organization. Make sure you have a cybersecurity policy in place that includes what tools you use and how to use them. It should also include things that employees should do and be aware of to protect themselves, their work devices and your networkas what is SSL and data.

  1. Back Your Data And Systems Up and Update All Software Regularly And Safely

The main goal of a ransomware attack is to hold your systems or data for ransom. One of the most effective ways to combat these attacks is to regularly back your systems and data up. However, you must remember to do so safely. As long as you back files up to a secured location, one that is either out-of-band or offline, then they should be safe from would-be attackers or hackers. Then, if your systems do experience a ransomware attack, you'll be able to recover much more quickly because you'll have access to the most recent versions of your data and systems.

  1. Develop A Ransomware Prevention And Recovery Strategy

Whatever tools you choose to use, you should incorporate them into a prevention and recovery strategy. Your strategy should include an incident response policy. This type of policy ensures that everyone in your organization, and on your IT and cybersecurity teams in particular, knows what his or her role in the protection or recovery plan is. Make sure someone is entrusted with contacting any outside parties who need to be made aware of the situation and the actions you're taking to combat the attack, as well.

  1. Make Sure Employees Are Educated About Ransomware And Your Policy

Not only does each employee need to be aware of his or her role in your ransomware prevention policy, but each employee also needs to be educated about ransomware and how to effectively perform his or her role. Make sure employees are aware of social engineering attacks such as phishing and smishing. They should also be made aware of the risks of unsafe browsing, weak passwords and similar weak points. It's a good idea to implement yearly security training courses online or in-person so new employees can be brought up to speed and current employees can be reminded of these things and made aware of any new developments.

  1. Utilize Effective Ransomware Prevention Models

There are several network and connection security models that are effective against ransomware incursions. They include the zero-trust mode and network segmentation. Zero-trust models utilize several layers of authentication and access requirements. Instead of only needing to provide a password, an employee may also be required to provide a PIN, for example. This model also often requires role-based access control. Network segmentation involves dividing your network into smaller sub-networks to keep hackers from accessing your entire network.

Ransomware attacks can be frightening for everyone involved, from the leader of an organization to that organization's clients or customers. It's important to be as transparent as possible about your plans to combat ransomware attacks without giving away any details that might allow a cybercriminal to circumvent your security.

Publish Date: August 17, 2022 2:25 PM

How to Legally Build Your Business

When you have an entrepreneurial mindset, it can be difficult to find happiness working on someone else's idea or product. When your perspective starts to take an entrepreneurial shift, it can become clear that an idea, skill, or craft can become a viable business. Many people have the dream or desire to start their own company but taking the next step into seeing it come to a reality isn't as easy.

The ones that do start a business may have a steep learning curve, and if they don't make sure to follow state guidelines, legal trouble could shut down the company that has only just begun. If you dream of opening up your own business, there are a few legal things you should take note of to help your company launch successfully.

Goals & Business Type

Whether you're starting a physical or online business, you'll need to understand your goals before you make your company a reality. If you want to launch a subscription-based app, you will need to look at subscription management. To open a freelance business, you'll need to look at how to obtain clients.

Much like having a certificate management to prove your business security, your goals and the business type you choose will represent your entire company. Because your goals correlate to the kind of business you run, you need to decide which business structure will best serve you. This is where plotting out your goals, who you plan to sell to, the funds you need, and if you're going to hire employees all come into play. You'll need to know this to choose how to file your business type and taxes.

Business Type & Legal Ramifications

There are four main types of business you'll need to choose from:

  • Sole Proprietor-This is an option for someone who's not planning on hiring employees and wants to manage a small business independently. Many freelancers choose this option since it doesn't require much leg work to start. It is the less expensive route that allows someone to write DBA's (doing business as) on checks etc. However, you and your business are typically considered the same, and if legal trouble comes knocking, you're held responsible.
  • Limited Liability Company-This option is an extra layer of protection above the sole proprietor. Essentially, if something goes wrong in your business, this protects you from having your personal assets, like your house, become part of a suit. Of course, you must keep your business funds separate to keep your LLC viable in court. You and your LLC are filed on the same return.
  • S Corporation-This is a single-level tax option. The business is wholly separate from the owners and requires filing different return taxes. This, too, provides limited liability to the owner.
  • C Corporation-Think of c corps as groups of shareholders invested in the same business. Separate from the owner, this corporation focuses on shareholder investment. Of course, the person who holds the majority of the share in the company has a lot of sway over the business. It is also considered an individual taxpayer to the IRS.

Documents & Permits

Once you've chosen your business type and registered your company, it will be time for you to look into obtaining the documents you need to sell. You'll need an EIN number if you've chosen the LLC or corporation route. This number is essential for opening a separate business bank account, obtaining licenses, and filing taxes. Federal licenses and permits will be required depending on the services you plan on providing. States can vary on the type of permits you'll need, so make sure to check into your government site to cover your bases.

If you cover these bases, you'll start your business on the right foot.

Publish Date: August 11, 2022 3:58 AM

Building a Steady Stream of Revenue

Launching a new business comes with a healthy dose of equal parts trepidation and excitement. When you've developed a product or service to sell, you've got to be able to reach an audience that wants to buy it. That means understanding who you should sell to and finding ways to get your product in front of their eyes.

Your business needs revenue to survive, and finding a way to keep the funds flowing will determine if your business can make it past the launch date. Fortunately, you can do a few things to ensure your business can keep the cash flow going.

Start With Your Website

Trust plays a crucial role if a person chooses to buy from you. Before you can think of things like revenue operations or an order management system, you need to put some focus on the most basic portion of your business, your website. Your website is the face of your business, so spending time to make sure it not only looks professional but operates smoothly is a key component in building trust with your customers.

Think of your website as the door to your store. When customers walk in, you want them not to leave without buying something. Much like a department store has attractive offers and displays, your website should showcase your products and services and highlight deals for customers to try. Of course, it takes more than great displays to make a customer want to buy and come back again. You also need to make the customer experience a good one. That means having a site that operates smoothly between tabs, products, and the checkout process.

Build an Audience Platform

These days it's impossible to stay relevant without a business social media account. People shop in a whole different way than twenty years ago, and nearly everyone uses a smart device of some kind. Before you can get traffic to your website, you need to have a social media presence so your customers can find you and want to know your business.

Social media doesn't have to be cringy. Focus on finding a platform you enjoy and start there. Post your products, highlight how they can serve your customer, and have fun. People enjoy seeing behind the scenes of a business and how products come together. Put the faces of your team online so customers can know real people are part of your business and equate your company to more than just another business. 

Some tips for drawing in engagement on social media include studying your potential customers well, holding giveaways and contests, and including behind-the-scenes footage. Always engage with customers who have questions or comments, and above all else, post regularly. You will be surprised at the revenue uptake your business can achieve when you don't sideline social media.

Gain Customer Loyalty

Every business wants to gain new customers, but sometimes companies try to pull in new faces to their detriment. Don't sacrifice your current customer base to gain a few new ones. Retaining customers who are already satisfied with your products and services will serve your business more in the long run and provide you with revenue you can count on. Happy customers come back and buy more, but more importantly, they share their experiences with friends and family.

Focus on making the customer experience an amazing one, and you can bet that person will come back again. Not only will you gain a loyal following, but you'll be building your brand and what your business stands for.

These are just a few tips on how you can have steady revenue for your business. 



Publish Date: August 11, 2022 3:55 AM

5 Tips to Enhance Tech Security in Your Business

Running a gaming business can be fun, but it also has many tech elements entrepreneurs don't immediately consider. Sure, your console needs to be fast and your players need to be engaged, but your software also needs to be secure. A key aspect of running a successful gaming company is learning how to secure your tech so players aren't at risk.

In this article, we'll talk about five ways you can improve your system security in your business so your players and software are protected.

1.) Identify Vulnerabilities Early

When you start your cybersecurity processes, it's tempting to ask questions like:

  • What is SSL?
  • What types of security do I need?
  • How much does system security cost?

However, what you really should be asking is where are your vulnerabilities. Finding vulnerable spots in your computer code and software is the first step to determining what type of security you need for your gaming business.

Plenty of hackers use online games as a gateway to other people's computers and servers, so you want to make sure there are no holes they can exploit. Run a scan of your code to find vulnerable areas that you can directly address, as well as use general precautions.

2.) Choose Scalable Options

You don't want to have to reinvent the security wheel every few years as your business grows. This takes time and money that you could invest back into your users or software. Instead, choose security options that are scalable and can adjust with your business as it evolves.

The best way to do this is to choose security providers that offer a range of services for different business sizes. This way, as you grow, you can update your services based on the scope of your needs. It also gives you the option to add and remove services as needed so you're only paying for what you really need.

3.) Train Your Staff

Your employees are on the front lines of company security every day, so they should all be trained in cybersecurity best practices. Not only do they need to be on the lookout for common business threats such as phishing, worms or malware, but they also need to know the threats that can come through your games.

Train your staff to keep an eye out for areas in the game or even your code that could potentially be exploited by hackers. This gives you an ever-vigilant eye on the operations of your business so you're more likely to detect threats before they become a problem.

4.) Use High-Bandwidth Infrastructure

High bandwidth doesn't only benefit your players. It also makes it easier for you to implement advanced security protocols in your business. The more bandwidth you have the more room you have to enhance data security efforts and customize them to your business.

(Plus, higher bandwidth allows you to offer a better, faster experience for your players.)

5.) Encrypt Everything

Perhaps the best way to protect your data and your business is to use advanced encrypting methods. All of your data, files, player information and any other sensitive information should be encrypted from end to end.

When everything is encrypted, it protects your information from hackers even if they do make it inside your infrastructure. It's another layer of security that can help you have some peace of mind even in the worst-case scenario.

Cybersecurity can get complicated, but these few tips will help you protect your gaming business. Use these to set up your security protocols and train your team to maintain security policies. Then you'll have a secure system and safe players.

Publish Date: August 8, 2022 8:50 PM

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