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5 Tips For Web Design and Content - Finnegan Pierson - Blog

5 Tips For Web Design and Content



Web design has changed drastically since its inception in the late twentieth century. Gone are the days of bright, blocky patterns assaulting your eyes with barely visible text in favor of sleek, modern designs that are far more efficient and easier on the eyes. The design of your website is the first thing that potential patrons will see, and a pleasant-looking design can entice them to buy from you. Here are five modern web design tips.


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1. Web Safety

The best way to make internet users feel comfortable on your website is to make sure your site is safe and secure from hackers, data collectors, or any other malicious activities. There are several software options for all kinds of web safety purposes, such as data cleaning, that are cheap or free to keep your users safe and your data relevant. It is also important to ensure that you practice good password habits. Make sure all of your passwords are distinct from each other and unique enough that others cannot guess them. Keep your data and the data of your customers safe.


2. Simplicity

As people move away from the web design of the past, they have realized that it is much more pleasant to look at minimalistic designs. Simple designs draw attention to the information being presented rather than the design surrounding the words. Use a background with a single vibrant color, and separate important parts of the text by color as well. This way, you can control where people look when they first come to your site, and your website will be easier to navigate in general. With fewer options for where to look, your patrons will not feel overwhelmed.


3. Patterns

If you want something a bit more complex than a single-colored background and simple site directions, there are some types of patterns that are still in style. Geometric patterns with crisp, sharp angles are simple enough that they usually will not distract from the otherwise simple design of a site. Gradients are also more common than ever today with the simply-colored backgrounds gradually fading and becoming transparent as they run into another part of the site. Despite the recent emphasis on simplicity, small, understated patterns and effects can still be effective in keeping your website enticing and easy to use.


4. Bold Fonts

As mentioned above, the information provided on your website is more important than the design of the site itself. So, make the information interesting to look at. There are interesting and free fonts available online, and if you have the means, you can hire a digital artist to make a header or other important graphic. You can even put pictures inside of your words by cutting letters out of a photograph. No matter what you decide to do, make your words big and bold so that they capture the attention of the people reading them.


5. Personality

Your website should do its best to connect with its audience on a personal level. Companies often accomplish this by putting a relatable story about the history of the company or a mission statement on the home page. These stories make the business seem more human. Your story should be touching and sympathetic, but it should not lie about anything or come across as pandering to your customers. It should also make your customers feel safe and cared for in your hands by reassuring them that you care about the quality of your products. These stories are present not only on websites but also on physical products, such as small-brand food packaging. Businesses use these stories because they work.


The Bottom Line

Online marketing is a complex business. There are countless nuances that a business needs to know about, but when you are preparing to create a simple website, a basic knowledge of design trends is all you need. Take a look at the layouts of other business websites and figure out what you like to see so that you can implement those aspects into your own website.

Publish Date: August 1, 2020 3:17 AM

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