People spend more time in front of screens today than ever before. Therefore, digital marketing has quickly become the most valuable tool to reach prospective customers in an efficient manner. Digital marketing uses a variety of electronic devices ranging from smartphones to computers. In order for a business to have a strong online presence, it needs to take a well-rounded approach to digital marketing. There are a few key ways that businesses can reach potential customers through this channel.
Search Engine Optimization
Search engine optimization, often shortened to SEO, is the backbone of digital marketing. The online presence of any business is left at the mercy of search engines such as Google, Yahoo, and Bing. Search engine optimization is the practice of making a company’s online presence attractive to these search engines. The goal of SEO is to make a business’s website show up on the first page of the search engine results page, preferably at the top. There are a few ways businesses can do this. This includes using both inbound and outbound links, posting quality content on a regular basis, and taking advantage of graphics. A strong SEO strategy is essential for staying competitive in today’s market.
Search Engine Marketing
Along with SEO, search engine marketing (SEM) is another powerful form of digital marketing. This involves paying a search engine to place the company’s information above the top results. This advertisement is going to look similar to the other results on the page; however, there will be a small “Ad” next to the company’s URL. Some of the most common forms of search engine marketing include Bing Ads and Google AdWords. Businesses can tailor their ads based on target keywords, viewer demographics, and more.
Another powerful form of digital marketing is called location-based marketing. One of the most popular forms of location-based ads is called geofencing marketing. A user’s location is recorded through the internet. Then, advertisements are shown to potential customers within a certain geographic radius. Geofencing ad campaigns target consumers based on their location and provide geographically-relevant messages and advertisements.
This form of digital marketing is a bit more personal. Instead of trying to reach the masses through the digital world, email marketing is going to connect with customers through their own mailboxes. Even though this form of digital marketing has been around for a long time, it is still relevant today. Some of the most popular forms of email marketing include confirmation emails, notifications, and thank-you notes.
Landing Page Marketing
Landing pages are a powerful form of digital marketing. They have the potential to convert leads into sales when used properly. The landing page is the first page that someone sees when they arrive at the website. Online advertisements often contain links that drive traffic to a landing page. Then, this landing page has been tailored for a specific marketing campaign to drive conversions. It is a good idea to use a mobile-friendly design with attractive headlines that accompany a strong call-to-action.
Finally, affiliate marketing can reduce a company’s digital marketing workload by outsourcing it to others. Influencers who have a lot of followers are given a small commission to advertise products and services on their own platforms. Then, if someone purchases a product or service through an affiliate marketer, he or she will receive a small commission. There is no upfront cost with affiliate marketing and the company can decide the rates at which the affiliate will be paid. This makes affiliate marketing a popular form of digital marketing.
Digital Marketing Is the Centerpiece of Modern Advertising Strategies
These are six key ways that companies can reach their customers through digital marketing. It is critical for every business to take a well-rounded approach to marketing in the online world. When used correctly, digital marketing can increase a company’s visibility, uncover leads, and boost sales.
Publish Date: March 21, 2020 6:43 PM