Whether you manage a small, quaint spa with a few employees or a large, grand spa with all sorts of bells and whistles, one of your primary goals is always to increase sales. If you are brainstorming ways to grow your bottom line this year, try these four tips to help you get there.
In this age of technology, online sales are extremely important to brick-and-mortar shops and businesses that are primarily e-commerce. If you are wondering, "What is ecommerce?", this is when services and goods are sold and purchased online versus in-person.
Regardless of how your business is set up, focusing on online sales is a great way to boost your profit. This provides a simple and easily accessible way for your clientele to buy products. If they have to drive all the way to your store to make a purchase, chances are they will wait until their next appointment to do so or simply forget about the item they intended to buy.
Make sure your website allows all your goods to be purchased online. While you are at it, do an analysis of the site to make sure all the data is current and there are no updates needed to make the website more user-friendly. The easier it is for shoppers to use, the greater the chance of them making a purchase.
Perhaps your spa only offers massages. Or maybe you offer a variety of relaxing services, such as facials, manicures and hair care. Whatever services you provide, it is vital that the staff have a comprehensive consultation with each client they meet. Every client has different concerns and needs; by having a thorough consultation before starting the services, staff members get a better understanding of what products and treatments are beneficial for each customer.
However, all that information is not going to be very useful if there is nowhere to save it. Make sure there is a secure system to save consultation notes under each client's profile. This way, team members have all the previous recommendations and can discuss with the customer how the products are working and what other merchandise is beneficial.
Free samples are an excellent way to intrigue patrons to purchase your goods. If they get hooked on a product because of the free sample, they will likely come back to purchase the full-sized option.
If the samples are lower-cost products, consider giving them away for free as customers check out. Otherwise, if the merchandise is higher in cost, offer a free sample after the client purchases a product.
For example, perhaps you sell a high-quality anti-aging serum. While you do not want to give this expensive sample away for free, including it as a bonus for skincare purchases is a strategic move. If a customer purchases a cleanser and moisturizer for his or her face, include a free serum sample; since this person already likes your skincare line, there is a good chance they will purchase the serum if they like it.
Staff members are the driving force behind your in-person sales. If they do not have adequate knowledge of the products, they will struggle to make appropriate recommendations to increase sales. Therefore, it is essential that you properly educate your team members on the goods your spa sells.
Have an extensive onboarding process for new employees. This should include a detailed evaluation of each product: what it is, how it works, why it is beneficial and what other products go well with it. Make sure these details are updated with new products and terminated items are removed. Additionally, meet with staff to inform them each time a new product is added to the shelves.
No matter how much you want to increase revenue at your spa, these four tips can help. Implement them at your store to help increase your bottom line.
Publish Date: August 28, 2021 6:56 AM