Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties


Here are some suggested Connections for you! - Log in to start networking.

Marketing Tactics for Increasing Sales - Finnegan Pierson - Blog

Marketing Tactics for Increasing Sales

Your company’s marketing strategy holds the key to your financial success, as your strategy puts your product in front of the consumers and identifies all the reasons why it should be purchased. With technology opening new doors in getting your message out and raising public awareness, you don’t have to spend hours on the phone making cold calls, although this avenue still holds valuable potential in increasing your sales. Consider the following ways of updating your marketing strategies to keep up with consumer trends and boost your bottom line.

Utilize Data-Driven Marketing

Consumers saturate the internet with their search requests, company contact efforts, comparison shopping and social exchanges, creating a practically endless bank of data and information. A data-driven marketing strategy captures the importance of harvesting the data in order to improve the customer’s marketing experience. This could be through reports leveraging customer preferences in order to develop more specific lead generation for your product, or through carefully crafting a marketing message that attracts a unique or specific demographic. With data-driven decisions, your company won’t waste money on products or marketing media that will be ineffective with the consumer you are trying to reach.

Gauge Customer Loyalty

Consumers may be loyal to your company or a specific product while they are in need of the product, but how do you continue to reel them back in for more when they feel they no longer need it? You need to proactively identify what your customer needs and the obstacles that may come into play with realizing these needs. Price points are often a sticky subject for most consumers, but showing the quality and productivity that accompanies a decision to purchase with your company can help overcome that obstacle. Keep your benefits and service features at the top of your list in your marketing approach. Secure loyalty to a brand and not necessarily the product itself.

Sponsor message - content continues below this message

2022 '17th annual' Global Contact Center World Awards NOW OPEN

Enter your Center, Strategy, Technology Innovation, Teams and Individuals into the ONLY TRULY GLOBAL awards program - regarded by many as being like the Olympics for the Contact Center World! Join the best from over 80 nations and compete for the most prestigious awards out there!


Content continues ….

Incorporate Multi-Media Strategies

The newest wave of marketing success is video content. Consumers are constantly using their social media feeds to share their stores and their lives, and your company should follow suits. Turn old blog content into videos and come up with creative presentations and topics to garner more attention. Be careful that whatever content you upload is well-suited for mobile viewing, as over 70% of consumers will use their mobile devices to research a product or make an online purchase.

Improve Your Social Media Presence

Social media marketing is one of the most cost-efficient but highly effective strategies that will put your product in front of consumers. If you are going to optimize your online presence, focus on developing current, SEO driven content. Create a connection to your target market with daily updates of behind-the-scenes activities, interviewing employees or hosting Q&A sessions. Establish your brand and personnel as relatable, creating a more emotional draw to the products and services that you offer. Create polls or have contests that your followers can get involved in, bringing the customer experience beyond just the final sale. Have someone on your marketing team dedicated to responding to all questions or feedback, but make sure you can trust the individual to carry your brand’s vision with each response or interaction. You don’t want one poorly worded comment destroying your customer service reputation.  

Rely on Technology

There are several ways you can use trends in tech to bolster consumer engagement and convert leads into sales. SEO is an affordable marketing tactic that takes your existing content and reworks the information to rank keywords and synonyms higher up in search engine results. Additionally, the use of chatbots on your website or landing page can give consumers the answers they want before they know to ask the questions. Rather than typing up phone lines or waiting in email exchanges, chatbots can engage with prospective customers and answer their questions in real-time.

Take to the Streets

Even though a lot of marketing strategies seem to be moving online, there is still something to be said about good old-fashioned word-of-mouth referrals, cold calling and setting up a booth at a local fair or exhibition. Developing customer loyalty programs can keep your existing consumer base engaged with your product, but offering customer referrals incentives can help expand your base. Direct mailers, such as postcards, as still effective, although many companies prefer the less-costly email blast. Don’t abandon your marketing roots in your quest to grow your sales.

Being creative in your marketing approach will keep your brand fresh and relevant even though consumer trends are changing. Don’t be afraid to expand your marketing strategy, as the results should also expand your financial success.

Publish Date: February 6, 2020 8:30 PM

About us - in 60 seconds!

Industry Champion Award Leaderboard

Most active award (top 10) entrants in the past 48 hours! - Vote for Others / About Program
Submit Event

Upcoming Events

The most important day of the year for the CC & CX industry in the world!

We are proud to announce the winners of The 2022 '17th Annual' Global Top Ranking Performers Awards, The World's Most Prestigious Awards in the industry! Read More...

Newsletter Registration

Please check to agree to be placed on the eNewsletter mailing list.

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total = 1
session page-view-total = 1
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =