Your company’s marketing strategy holds the key to your financial success, as your strategy puts your product in front of the consumers and identifies all the reasons why it should be purchased. With technology opening new doors in getting your message out and raising public awareness, you don’t have to spend hours on the phone making cold calls, although this avenue still holds valuable potential in increasing your sales. Consider the following ways of updating your marketing strategies to keep up with consumer trends and boost your bottom line.
Consumers saturate the internet with their search requests, company contact efforts, comparison shopping and social exchanges, creating a practically endless bank of data and information. A data-driven marketing strategy captures the importance of harvesting the data in order to improve the customer’s marketing experience. This could be through reports leveraging customer preferences in order to develop more specific lead generation for your product, or through carefully crafting a marketing message that attracts a unique or specific demographic. With data-driven decisions, your company won’t waste money on products or marketing media that will be ineffective with the consumer you are trying to reach.
Consumers may be loyal to your company or a specific product while they are in need of the product, but how do you continue to reel them back in for more when they feel they no longer need it? You need to proactively identify what your customer needs and the obstacles that may come into play with realizing these needs. Price points are often a sticky subject for most consumers, but showing the quality and productivity that accompanies a decision to purchase with your company can help overcome that obstacle. Keep your benefits and service features at the top of your list in your marketing approach. Secure loyalty to a brand and not necessarily the product itself.
The newest wave of marketing success is video content. Consumers are constantly using their social media feeds to share their stores and their lives, and your company should follow suits. Turn old blog content into videos and come up with creative presentations and topics to garner more attention. Be careful that whatever content you upload is well-suited for mobile viewing, as over 70% of consumers will use their mobile devices to research a product or make an online purchase.
Social media marketing is one of the most cost-efficient but highly effective strategies that will put your product in front of consumers. If you are going to optimize your online presence, focus on developing current, SEO driven content. Create a connection to your target market with daily updates of behind-the-scenes activities, interviewing employees or hosting Q&A sessions. Establish your brand and personnel as relatable, creating a more emotional draw to the products and services that you offer. Create polls or have contests that your followers can get involved in, bringing the customer experience beyond just the final sale. Have someone on your marketing team dedicated to responding to all questions or feedback, but make sure you can trust the individual to carry your brand’s vision with each response or interaction. You don’t want one poorly worded comment destroying your customer service reputation.
There are several ways you can use trends in tech to bolster consumer engagement and convert leads into sales. SEO is an affordable marketing tactic that takes your existing content and reworks the information to rank keywords and synonyms higher up in search engine results. Additionally, the use of chatbots on your website or landing page can give consumers the answers they want before they know to ask the questions. Rather than typing up phone lines or waiting in email exchanges, chatbots can engage with prospective customers and answer their questions in real-time.
Even though a lot of marketing strategies seem to be moving online, there is still something to be said about good old-fashioned word-of-mouth referrals, cold calling and setting up a booth at a local fair or exhibition. Developing customer loyalty programs can keep your existing consumer base engaged with your product, but offering customer referrals incentives can help expand your base. Direct mailers, such as postcards, as still effective, although many companies prefer the less-costly email blast. Don’t abandon your marketing roots in your quest to grow your sales.
Being creative in your marketing approach will keep your brand fresh and relevant even though consumer trends are changing. Don’t be afraid to expand your marketing strategy, as the results should also expand your financial success.
Publish Date: February 6, 2020 8:30 PM