Building a Steady Stream of Revenue

Finnegan Pierson

Launching a new business comes with a healthy dose of equal parts trepidation and excitement. When you've developed a product or service to sell, you've got to be able to reach an audience that wants to buy it. That means understanding who you should sell to and finding ways to get your product in front of their eyes.

Your business needs revenue to survive, and finding a way to keep the funds flowing will determine if your business can make it past the launch date. Fortunately, you can do a few things to ensure your business can keep the cash flow going.

Start With Your Website

Trust plays a crucial role if a person chooses to buy from you. Before you can think of things like revenue operations or an order management system, you need to put some focus on the most basic portion of your business, your website. Your website is the face of your business, so spending time to make sure it not only looks professional but operates smoothly is a key component in building trust with your customers.

Think of your website as the door to your store. When customers walk in, you want them not to leave without buying something. Much like a department store has attractive offers and displays, your website should showcase your products and services and highlight deals for customers to try. Of course, it takes more than great displays to make a customer want to buy and come back again. You also need to make the customer experience a good one. That means having a site that operates smoothly between tabs, products, and the checkout process.

Build an Audience Platform

These days it's impossible to stay relevant without a business social media account. People shop in a whole different way than twenty years ago, and nearly everyone uses a smart device of some kind. Before you can get traffic to your website, you need to have a social media presence so your customers can find you and want to know your business.

Social media doesn't have to be cringy. Focus on finding a platform you enjoy and start there. Post your products, highlight how they can serve your customer, and have fun. People enjoy seeing behind the scenes of a business and how products come together. Put the faces of your team online so customers can know real people are part of your business and equate your company to more than just another business. 

Some tips for drawing in engagement on social media include studying your potential customers well, holding giveaways and contests, and including behind-the-scenes footage. Always engage with customers who have questions or comments, and above all else, post regularly. You will be surprised at the revenue uptake your business can achieve when you don't sideline social media.

Gain Customer Loyalty

Every business wants to gain new customers, but sometimes companies try to pull in new faces to their detriment. Don't sacrifice your current customer base to gain a few new ones. Retaining customers who are already satisfied with your products and services will serve your business more in the long run and provide you with revenue you can count on. Happy customers come back and buy more, but more importantly, they share their experiences with friends and family.

Focus on making the customer experience an amazing one, and you can bet that person will come back again. Not only will you gain a loyal following, but you'll be building your brand and what your business stands for.

These are just a few tips on how you can have steady revenue for your business.