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How To Take Your Business To the Next Level - Finnegan Pierson - Blog

How To Take Your Business To the Next Level

Running a business can be an exciting experience full of opportunities for learning and growth, both personal and professional. That doesn't mean, though that it isn't without its share of stress or difficulties. This can be especially true if you're looking for ways to help your business grow and expand, and to help take it to the next level. While growing a successful business may feel challenging at times, the good news is that there can be many ways to help ensure success. Here are some things to try if you're looking to advance your business and take it to the next level of growth. 

Research and Plan Your Business Carefully

Whether you've just hatched an idea for a business, or have already started it and have been running it for a while already, it can be a good idea to do some planning for your business. One of the best ways to do this is to do plenty of research, on a wide variety of things. Not only should you do research on the market for the product or service you plan to offer, but you should also spend some time researching your competition, as well as who your customer is. Many new businesses waste time and resources on marketing to the wrong customer, so taking time to understand who your customer is and what they want can be highly beneficial. After you've done your research, the next step is to start making a business plan. Having a plan can be a good way to help provide yourself with guidance, and can aid you in making the right business decisions for you. Not only should you come up with a plan for yourself, but writing out a formal business plan at this time can be helpful as well, since many lenders will require a formal business plan to help them in their deliberations about offering you a loan. 

Give Your Employees Educational Opportunities

While some may want to hire the best possible candidates, sometimes it can make more sense to help your current employees become the best possible candidates. One way to do this is to offer your workers opportunities to further their education. When you do this, you can not only show your employees that they are valuable to you, which can help boost morale, but you can also help ensure that your business has the qualified workforce it needs to be successful. Additionally, there can be many options for doing this, whether you help them get an mba at USC or develop in-house forms of training and education programs for them. 

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Stay Organized and Delegate 

Another place where many businesses struggle, especially small ones or new ones, is in staying organized and delegating tasks. Organization is important, no matter what your business size, and poor organization can lead to it taking longer for employees to complete tasks which means lowered productivity. Because of this, striving to keep all spaces tidy and organized can not only mean higher levels of productivity, but as a result higher profit margins, too. Additionally, for many small business owners, there is a drive to stay on top of everything at all times. While some may feel like they are more in control this way, it can end up being detrimental. This is because when you're constantly focusing on small day-to-day tasks, your energy is being pulled away from focusing on more weighty issues, like the big picture. By keeping your personal schedule streamlined and delegating smaller tasks, you can focus on what's important and make better decisions for your business. 

Take Advantage of New Forms of Technology

Along with staying organized and delegating, trying out new forms of technology where possible can be a great way to streamline many business functions, and help ensure that tasks are not only done quickly, but more accurately as well. The kind of technology you should use can vary greatly, depending on how big your business is and what exactly your business does. Helpful tools can range from things like accounting software, to AI customer service assistants. 

Take Time To Connect With Employees

There is a lot more to a business than the work that gets done there. Your employees have a lot to do with the overall success of your business, so taking time away from daily tasks occasionally and finding ways to let them know that they're important to you can be vital for developing strong relationships with them, and boosting morale. Connecting with employees can take many forms, from simply taking a moment to talk to them from time to time, to having celebrations on birthdays or when important company goals are met. Besides celebrating good moments, it can also be beneficial to make sure that you listen to your employees when they are struggling, or have an issue. By listening to what they have to say, and taking them seriously, you can help show your employees that they matter to you, and in turn have more happy, loyal, and productive employees. 

Maintain a Professional Appearance

After you've planned out your business, and are in the stages of finally opening up, it can be important to take the appearance of your business into consideration. The first impression that clients and customers get of your business will often be a lasting one, so making a good one can have a major impact on your business. By doing things like seeking out lawn cutting services and keeping the interior of your business tidy, you can help to instill confidence in your customers. A place of business that looks dirty or unkempt may lead potential customers to think that you are disorganized or unprofessional in other areas as well, and may lead them to do their business elsewhere.

Prioritize Great Customer Service

Along with looking after your employees, it's also important to take care of your customers, too. Without customers and clients, you likely wouldn't be able to have a business at all. One of the best ways that you can show customers that they are valued is by providing excellent customer service, especially when they are experiencing a service issue. By being there for your customers, you can help ensure that they will be more loyal, and spread good word of mouth for you, as well. 

The Bottom Line

Running a business can be an exciting experience, but it can also come along with a lot of challenges, too, especially when you are trying to grow your business and take it to the next level of success. While this may feel overwhelming at times, the reality is that there are many straightforward ways that you can help your business grow effectively, from doing your research and offering your employees new opportunities to using new forms of technology and looking after your customers.

Publish Date: July 1, 2020 9:01 PM

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