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7 Things You Shouldn't Skimp on When Starting a New Business - Finnegan Pierson - Blog

7 Things You Shouldn't Skimp on When Starting a New Business

Starting a business can be a very expensive venture. When you feel that you are pouring a lot of money into something, it's hard to be confident about what is going to pay off in the long run. Here are seven areas you should invest in to help your business grow to its potential.

1. Sales Tools

Without buyers, your new enterprise won't get very far. Investing in appropriate sales tools can help you generate leads and begin to grow exponentially. CRM for small business will give you an advantage in managing your relationships with customers, creating new leads and helping your employees succeed. If you have a sales staff, you may also benefit from other tools, such as sales intelligence software, an analytics program or remote selling tools. 

2. Marketing

It is essential to make your business known in order to gain customers. Especially when you are just starting out, you must put money into marketing activities in order to generate interest and begin to build your brand and reputation. Digital marketing is a great way to reach consumers without a huge investment. Focus on creating a strong web presence to ensure that buyers can locate your information anytime from any device. 

3. Accounting Professionals

You don't want to have to worry about balance sheets, taxes and day-to-day expenses when you are trying to get your new company off the ground. Allow yourself to focus on your vision by investing in professional assistance. You can contract with an accounting firm, or hire a chief financial officer or dedicated accountant to handle these services. You will then have someone devoted to helping build a solid financial plan for success while you invest your time into other areas of the business. 

4. Employees

Nothing can make or break your business faster than your employees. Motivated employees that truly represent your brand vision will be a great asset and help you build better relationships with your customers. Those staff members that directly communicate with consumers are particularly important to your business. Their daily interactions will most certainly affect your reputation. You should invest in proper training when they are initially hired, and continue to offer additional learning opportunities as they grow in their position. Be sure to reward enthusiastic employees that go above and beyond to represent your company well. 

5. Legal Assistance

It is impossible for you to know all of the legal issues that may end up affecting your business. Quality legal advice is an investment no business owner should cut corners on. Depending on the nature of your business, you may need help with contracts, permits, local ordinances, tax laws or a host of other potential concerns. 

6. Research

Proper market research is essential to the success of any business. Starting before you even open your doors, you'll need to do thorough research to determine if there is market potential, who your competitors are and who your customers are. The more prepared you are, the easier it will be to attack challenges as they arise. You should build your business plan with your goals directly in mind. As you get off the ground, be ready to adapt as you learn more about the market you are entering. Research is a never-ending process in order to ensure that you are successful in navigating an ever-changing environment. 

7. Technical Support

In a digital world, technology is king. You won't be able to operate without investing in various devices, software and equipment. When technical issues inevitably arise, you don't want to let them slow you down. Having appropriate support available to tackle challenges and help ensure your equipment is up to date will save you valuable time and money in the long run. You'll also be glad to have an expert's perspective when it is time to upgrade your devices or invest in new technology. 


Investing in the growth of your business pays off in the end. Make sure you don't skimp on these essentials as you begin to make your business dreams come true. 

Publish Date: May 10, 2021 2:37 PM

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