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What a Trademark Can Do for Your Call Center - Finnegan Pierson - Blog

What a Trademark Can Do for Your Call Center

For businesses getting bogged down with some of the more mundane but important tasks, outsourcing jobs is a cost-effective measure to secure customer satisfaction without diverting in-house personnel and resources. Opening a call center business is one way to tap into the market of outsourcing, but the competition is steep. In order to set yourself above the rest, it is important to establish your brand and identity. In addition to earning recognition through your employee performance and the services you provide, having a trademark can go a long way in setting the stage for future account acquisition.

What’s In a Name

A trademark is simply another method of identifying a brand. They represent more than just an icon or symbol, as many purchasing decisions are influenced by a reputation that a brand or trademark holds. With technology making it easier to promote your company but giving everyone else equal access to the consumer market, you need a symbol that speaks louder than a name. There may be only one call center in your location, but there could be others across the nation that have a similar sounding name. A trademark that is patented can keep others from using your name, symbol or product title. A location-specific operation may not be in jeopardy of having the competition steal a name, but it would be hard to branch out into national or international markets without a patented trademark. A patent lawyer in Idaho can help call centers operating on the West coast, while a patent attorney in D.C. can help Eastern companies register their trademark.

Important Reasons for Establishing a Trademark

  1. Communication. With a trademark, you can reduce a long slogan or mission statement into an icon. They are effective at communicating both intellectual and emotional messages or attributes associated with your company’s products, reputation and services. You can boil down several words into an image that can move past language barriers. Consider the golden arches of McDonald's or the Nike ‘Swoosh’. Both of these images are recognized around the globe regardless of what a person’s native language may be. With call centers often outsourcing their services overseas, a trademark can establish your brand with new clients and potential hires.

  2. Location. Searching the internet for a product presents thousands of options, and a crowded market makes it difficult to stand out from your competitors. By having an easily recognized trademark, it is easier for you to get customer attention, market your services, and stand out with those who are communicating with you. When a customer sees a trademark, there is instant recognition of the type of service they will receive. In a call center environment, those who you are speaking with assume they are communicating with a noted retailer or service provider. However, your brand speaks on behalf of those clients. It is important that your trademark is recognized as high quality.

  3. Marketing. The Internet and social media have become the prime sources of contact with potential new customers. Those looking to contract a call center often turn to recommendations and brands that stand out on platforms like Twitter, Facebook or Pinterest. Well-recognized brands turn into higher traffic, which increases your company’s rankings in search engines. Trademarks that are associated with memorable online content will get the most attention, further enhancing your brand recognition.

  4. Employment. When it comes to hiring the right people for your call center, a trademark can have a huge impact. Brands that have a positive association are more desirable to candidates, making it easier to attract quality employees. Though your services may be the same as your competition, the initial reaction to your company’s reputation (as perceived through a brand) can give you an advantage with recruiting and retention.

Trademarks aren’t that expensive to obtain, costing only a few hundred dollars for your business. However, the return on investment could be significantly greater when you establish an easily recognized brand and voice for your call center operations.


Publish Date: March 6, 2020 5:11 PM

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