Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

ContactCenterWorld.com

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used

Twitter

Facebook

LinkedIn

Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used

LinkedIn

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties

OK

THE NEXT EVENT STARTS IN: 9 DAYS - REGISTER NOW -

Upcoming Events

CUSTOMER EXPERIENCE BEST PRACTICES

CUSTOMER LOYALTY

ARTIFICIAL INTELLIGENCE AND TECH SOLUTIONS

WORKFORCE MANAGEMENT

TRAINING IN CONTACT CENTERS

What a Trademark Can Do for Your Call Center - Finnegan Pierson - ContactCenterWorld.com Blog

What a Trademark Can Do for Your Call Center

For businesses getting bogged down with some of the more mundane but important tasks, outsourcing jobs is a cost-effective measure to secure customer satisfaction without diverting in-house personnel and resources. Opening a call center business is one way to tap into the market of outsourcing, but the competition is steep. In order to set yourself above the rest, it is important to establish your brand and identity. In addition to earning recognition through your employee performance and the services you provide, having a trademark can go a long way in setting the stage for future account acquisition.

What’s In a Name

A trademark is simply another method of identifying a brand. They represent more than just an icon or symbol, as many purchasing decisions are influenced by a reputation that a brand or trademark holds. With technology making it easier to promote your company but giving everyone else equal access to the consumer market, you need a symbol that speaks louder than a name. There may be only one call center in your location, but there could be others across the nation that have a similar sounding name. A trademark that is patented can keep others from using your name, symbol or product title. A location-specific operation may not be in jeopardy of having the competition steal a name, but it would be hard to branch out into national or international markets without a patented trademark. A patent lawyer in Idaho can help call centers operating on the West coast, while a patent attorney in D.C. can help Eastern companies register their trademark.

Important Reasons for Establishing a Trademark

  1. Communication. With a trademark, you can reduce a long slogan or mission statement into an icon. They are effective at communicating both intellectual and emotional messages or attributes associated with your company’s products, reputation and services. You can boil down several words into an image that can move past language barriers. Consider the golden arches of McDonald's or the Nike ‘Swoosh’. Both of these images are recognized around the globe regardless of what a person’s native language may be. With call centers often outsourcing their services overseas, a trademark can establish your brand with new clients and potential hires.

  2. Location. Searching the internet for a product presents thousands of options, and a crowded market makes it difficult to stand out from your competitors. By having an easily recognized trademark, it is easier for you to get customer attention, market your services, and stand out with those who are communicating with you. When a customer sees a trademark, there is instant recognition of the type of service they will receive. In a call center environment, those who you are speaking with assume they are communicating with a noted retailer or service provider. However, your brand speaks on behalf of those clients. It is important that your trademark is recognized as high quality.

  3. Marketing. The Internet and social media have become the prime sources of contact with potential new customers. Those looking to contract a call center often turn to recommendations and brands that stand out on platforms like Twitter, Facebook or Pinterest. Well-recognized brands turn into higher traffic, which increases your company’s rankings in search engines. Trademarks that are associated with memorable online content will get the most attention, further enhancing your brand recognition.

  4. Employment. When it comes to hiring the right people for your call center, a trademark can have a huge impact. Brands that have a positive association are more desirable to candidates, making it easier to attract quality employees. Though your services may be the same as your competition, the initial reaction to your company’s reputation (as perceived through a brand) can give you an advantage with recruiting and retention.

Trademarks aren’t that expensive to obtain, costing only a few hundred dollars for your business. However, the return on investment could be significantly greater when you establish an easily recognized brand and voice for your call center operations.

 

Publish Date: March 6, 2020 10:11 PM

Survey - Online Event

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
CMS =
session cookie set = True
session page-view-total =
session page-view-total =
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =