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5 Reasons Why Reviews Are Vital to the Success of Businesses - Finnegan Pierson - Blog

5 Reasons Why Reviews Are Vital to the Success of Businesses

You want customers to start pouring into your online or physical store. However, this won't happen overnight. In fact, you may have a hard time getting new customers because you're not following the right strategies. Are you encouraging customers to leave reviews? Are you posting these reviews to your website so potential customers can see them? Getting reviews for your business is one of the most important aspects of marketing. Here are a few reasons why reviews are important for your business and its success.

Build Trust

When a potential customer reads a positive review left by a current or former customer, they might start to trust your brand and believe that you can be the perfect solution to their problem. When it comes to reviews, people tend to trust what others have to say. So if they read a negative review about your business, they're less likely to make a purchase or do business with you. Customers want to ensure they have the best experience possible. After all, it's their money they're spending and they want to spend it wisely. Therefore, you have to first gain their trust if you want them to take the plunge.

Increase Sales

Having positive active pk reviews can make a big difference in your sales. If customers are saying good things about your brand, then others are more likely to buy your product or service. No one wants to buy from a company that doesn't have good feedback from current customers. In fact, potential customers would deem it a bad decision to go ahead and buy a product if other people had a bad experience with it. So by having good reviews on your website or on Google, you can ensure that your sales remain high or increase.

Boost Your SEO

You can improve your website's search engine visibility if you have good reviews. When people talk about your business on the web, it increases your website's visibility in the major search engines like Google, Yahoo! and Bing. Some experts claim that reviews make up about 9% of the major search engine ranking factors. The more visibility your website has, the more traffic you generate to your website. The more traffic you get, the more sales you can make. Therefore, you should make sure you're generating positive reviews to boost your search engine visibility. 

Create Brand Loyalty

Reviews are also important because they help boost customer loyalty towards a brand. People who leave a review about a brand, product or experience are often very likely to make a purchase with a particular company again in the future. This is very important because reviews aren't just for showing potential customers your brand is trustworthy, but they're also for existing customers. An existing customer who leaves a review essentially shows that they're willing to come back and make another purchase in the future. This is big because it boosts sales and shows other customers just how trustworthy your brand may be.

Remove Doubt

Reviews can help remove any doubts a potential customer may be having about your brand. For example, if you're an e-commerce business that sells dog supplies, a customer leaving a review about a dog harness and its adjustability will help other customers decide if it's the right fit for their dog. One customer may be afraid that their large dog won't be able to fit the harness. However, a reviewer who may have a similar-sized dog can shed light on how flexible and adjustable the harness is. As a result, this helps remove the doubt that the harness won't fit.

Customer reviews will always be a major factor in gaining new customers. People trust what others have to say about a product or brand. If the general consensus is positive, a customer is more likely to shop that brand.

Publish Date: April 17, 2020 1:15 AM



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