In this day and age, every business needs to adapt to the digital space, no matter their industry or size. However, if you’re unfamiliar with the online landscape and recent technological advancements, it can be difficult to get started.
What exactly do you need to succeed in the digital age? Who can help you figure out a plan? What should your goals be? These are all relevant questions that require a methodical approach. Fortunately, you can answer them by following these six steps.
Before you start creating a complex plan, you should figure out what your goals are. These should be crafted as long-term goals supported by a series of short-term goals. For example, your long term goal can be higher conversions on your website, supported by short-term goals of improved search engine results rankings, higher social media engagement and increased traffic to your webpages.
Of course, you should also consider areas other than marketing. Can your internal processes be improved with technology? Are you missing out on opportunities because your team isn’t able to respond to quick-changing platforms? Look at every aspect of your business, determine which goals can help your company the most, then set those as a priority.
You can’t implement your vision without the right tools. In regards to the digital space, that usually means technology. For example, if you’re trying to expand your partnerships with long-distance enterprises, you’ll need software to facilitate a virtual meeting. On the other hand, if you want to process digital wallet payments, you’ll need POS hardware with those capabilities.
Take a look at your goals and figure out what tools you need to accomplish them. In some cases, you may be able to use one tool to advance several goals at once.
Having tools are all well and good, but what if you don’t have the expertise to use them? Fortunately, there are a number of professionals out there who can help you design and implement digital strategies.
There are two different ways to form a team of technological experts: in-house or outsourcing. Each has its own benefits, but the choice ultimately depends on what best fits your business. In-house experts are usually members of a small team that exclusively works on your projects. If you outsource, you pay another company that potentially works with many different businesses.
If you’re not using digital marketing, you’re at a huge disadvantage. The majority of consumers use the internet to research before making a purchase, meaning your online visibility plays a big role in building your customer base. To give yourself a fighting chance, you need to have a professional-looking website that’s easy to navigate. Most website visitors only spend a few seconds on a page, so you have a very short time frame to impress them.
You also need to improve your search engine results page rankings to ensure customers can easily find your website. There are lots of strategies to do this:
This is an area where experts can help; their focus on the digital space means they can choose the best approach and even provide the necessary content to pursue it.
Branding is important, especially if you’re targeting the younger generations. What does your business stand for? What is its mission? What do you want customers to connect with?
Social media, such as Facebook, Twitter and Instagram, is one of the best ways to reach out directly to consumers. This connection is invaluable, as research shows that consumers are more likely to buy from a familiar brand. It’s also an excellent way to keep tabs on your customers’ feelings about campaigns and policy changes.
Perhaps the most important step of all is to track your data. It’s the only way to determine if you’re being more efficient, generating more profit and generally meeting your goals. Make sure to analyze data on a regular basis and use that information to adjust course as necessary.
Publish Date: May 8, 2020 6:42 PM