PR teams who feel empowered by their employer are more likely to work hard, have a good attitude and positively contribute to their team. Empowering workers can include anything from acknowledging successes to providing choices in work projects. Check out four tips to increase the productivity of your PR team.
One great way to increase productivity is to regularly acknowledge team members' successes. All relationships, from personal to professional, benefit from positive encouragement. By encouraging others, you show that you value them and their contributions.
In turn, the other person feels more connected and dedicated to the relationship; or in this case, the PR team. Learn more about how to assess your team members' feelings of connectedness through attributes of culture.
One way to show appreciation to employees is by allowing time in meetings for work well-done mentions. A public mention is a great way to boost a worker's feeling of value. Another idea for recognizing individual employees is through employee-of-the-month. This is a great way to get to know an employee and showcase their skills and specialties.
Giving workers choice on projects also increases productivity. Forcing someone to repeatedly complete tasks that do not play to their strengths or their interests is a recipe for failure. Pair workers with tasks that align with their strengths, and when possible, let them choose their projects.
Allowing workers flexibility in their schedule also improves worker output. The standard 9-5 schedule is looking to be a thing of the past: It is restrictive and doesn't take into account busy family lives or a worker's individual work rhythm. For example, some people are most alert and creative early in the morning, while others are most productive at night.
Additionally, flexibility in work location can also support better project outcomes. This may involve letting staff work a few days from home and then a couple of days in the office. By eliminating a hectic morning commute even a couple of days during the week, you free up time and energy that can, instead, be dedicated to thinking up interesting and innovative ideas.
Work environments built on trust and openness foster healthy communication and better worker output. To create a healthy environment, let employees know they can approach supervisors with questions and concerns. Also, let them know that their questions and concerns are taken seriously and are not going to lead to repercussions.
When there is open communication, people feel comfortable reporting harassment and workplace bullying, which can get in the way of completing projects when unreported. Secondly, questions that arise or mistakes that are made can be addressed and taken care of quickly without disrupting the flow of work.
Another way to get positive results from team members is to support innovation and risk-taking. Often, people are afraid to speak up with a new idea due to fear of it getting rejected. However, opening up space for brainstorming and out-of-the-box thinking allows for creative solutions to challenging issues.
This is done by ensuring that all voices on your team are heard — especially the quieter ones. Make sure that louder and more vocal people are not always dominating meetings. Extroverted and more vocal workers can unknowingly prevent quieter and less confident employees from being able to share opinions and ideas.
On a similar note, instill confidence in your team members and remind them that they are probably a great deal more capable than they may believe. For example, someone may believe they are not capable of being a project lead. However, you know they have the right skills and abilities to fill this role; all they need is support and a little push to believe they can do it.
Having a strong and empowered PR team is important to the success of a company or organization. Once team members feel empowered, they work harder and are more dedicated to the company's goals. Empower employees by acknowledging successes, allowing for choice and flexibility, fostering open communication and encouraging innovation and risk-taking.
Publish Date: June 2, 2021 3:01 PM