Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties


Here are some suggested Connections for you! - Log in to start networking.

Sam Fernandez
Managing Partner
Jamie Stewart
Marketing Manager
Zachary Caruso
Business Pro Analyst I
Rodolfo Vargas
Consulting Manager
Latha Thamma reddi
SR Product and Portfolio Manager
Andrea Ridge
Sr. Quality Manager

4 Tips To Increase the Productivity of Your PR Team - Finnegan Pierson - Blog

4 Tips To Increase the Productivity of Your PR Team

PR teams who feel empowered by their employer are more likely to work hard, have a good attitude and positively contribute to their team. Empowering workers can include anything from acknowledging successes to providing choices in work projects. Check out four tips to increase the productivity of your PR team.


  1. Acknowledge Successes

One great way to increase productivity is to regularly acknowledge team members' successes. All relationships, from personal to professional, benefit from positive encouragement. By encouraging others, you show that you value them and their contributions.

In turn, the other person feels more connected and dedicated to the relationship; or in this case, the PR team. Learn more about how to assess your team members' feelings of connectedness through attributes of culture.

One way to show appreciation to employees is by allowing time in meetings for work well-done mentions. A public mention is a great way to boost a worker's feeling of value. Another idea for recognizing individual employees is through employee-of-the-month. This is a great way to get to know an employee and showcase their skills and specialties. 


  1. Allow for Choice and Flexibility

Giving workers choice on projects also increases productivity. Forcing someone to repeatedly complete tasks that do not play to their strengths or their interests is a recipe for failure. Pair workers with tasks that align with their strengths, and when possible, let them choose their projects.

Allowing workers flexibility in their schedule also improves worker output. The standard 9-5 schedule is looking to be a thing of the past: It is restrictive and doesn't take into account busy family lives or a worker's individual work rhythm. For example, some people are most alert and creative early in the morning, while others are most productive at night. 

Additionally, flexibility in work location can also support better project outcomes. This may involve letting staff work a few days from home and then a couple of days in the office. By eliminating a hectic morning commute even a couple of days during the week, you free up time and energy that can, instead, be dedicated to thinking up interesting and innovative ideas. 


  1. Foster Open Communication

Work environments built on trust and openness foster healthy communication and better worker output. To create a healthy environment, let employees know they can approach supervisors with questions and concerns. Also, let them know that their questions and concerns are taken seriously and are not going to lead to repercussions.

When there is open communication, people feel comfortable reporting harassment and workplace bullying, which can get in the way of completing projects when unreported. Secondly, questions that arise or mistakes that are made can be addressed and taken care of quickly without disrupting the flow of work. 


  1. Support Innovation and Risk-Taking

Another way to get positive results from team members is to support innovation and risk-taking. Often, people are afraid to speak up with a new idea due to fear of it getting rejected. However, opening up space for brainstorming and out-of-the-box thinking allows for creative solutions to challenging issues.

This is done by ensuring that all voices on your team are heard — especially the quieter ones. Make sure that louder and more vocal people are not always dominating meetings. Extroverted and more vocal workers can unknowingly prevent quieter and less confident employees from being able to share opinions and ideas. 

On a similar note, instill confidence in your team members and remind them that they are probably a great deal more capable than they may believe. For example, someone may believe they are not capable of being a project lead. However, you know they have the right skills and abilities to fill this role; all they need is support and a little push to believe they can do it.

Having a strong and empowered PR team is important to the success of a company or organization. Once team members feel empowered, they work harder and are more dedicated to the company's goals. Empower employees by acknowledging successes, allowing for choice and flexibility, fostering open communication and encouraging innovation and risk-taking. 

Publish Date: June 2, 2021 3:01 PM

About us - in 60 seconds!

Join Our Team

Submit Event

Upcoming Events

The 19th AMERICAS Annual Best Practices Conferences are here! Meeting Point for the World's Best Contact Center & CX Companies Read More...
Showing 1 - 1 of 2 items

Newsletter Registration

Please check to agree to be placed on the eNewsletter mailing list.
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total = 1
session page-view-total = 1
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =