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How You Can Use Inbound Linking to Boost Traffic - Finnegan Pierson - Blog

How You Can Use Inbound Linking to Boost Traffic

If you have a website, you know how important it is to have quality links. These can help you reach the top pages of Google, provide your potential and current customers with the information they are looking for, and make it easier to have an authoritative tone when it comes to the type of work that you do. Take a look at how you can learn more about using inbound linking to boost your traffic and find out what this can mean for your customers. If you are not already taking full advantage of it, you might be surprised by the results. 

Make Social Media Work for You

If you already have some type of social media, make sure you are taking full advantage of it and putting it to work for your inbound links. First, assess the social media channels that you have. This could be Facebook, Twitter, Instagram, Snapchat, and others, based on the type of business you have and how often you use them. Next, think about what type of material you want to put out there and make more people aware of. Perhaps it is a blog post you've written about new changes to your industry, or maybe you want to highlight how long your company has been around by offering an anniversary special and enticing new customers in. Either way, you can share your links on social media and encourage others to do the same. This can help you grow your business and get more traffic in ways you might never have imagined. 

Creating Content People Will Want to Share

If you don't already have a blog, it is important to start one as soon as possible. That is because your blog can be a good source for having inbound linking and helping you both rank higher on Google, along with getting even more traffic. Think about what type of content your audience is looking for and how you can help them. Perhaps they need information on when to have their pool fixed or how often it needs to be maintained if you own a pool business. Or maybe you are in lawn care, and they need to understand how you can help them keep their yards looking nice and avoiding bugs and other small predators. The best way to help people understand why they need your services and what you can do for them is to talk about it-or in this case, write about it. This creates interesting and helpful content that people will want to share with others while giving you the chance to establish yourself as an authority in the field. 

Understand How to Use Inbound Links on Your Website

You don't have to limit inbound links to just your blog. You can use them effectively on your website, and help people reach even more information. For example, you can use your services page to link to blog posts you have created on different services, and why they are so important to have. This can make it easier to rank higher in search engines such as Google while giving a boost to your authority in the area of your business. No matter what you do, made sure you use at least a few inbound links on your website. You can always go back in later to either update them or change them altogether, based on your needs and what you think your customers would benefit from the most. 

If you have a small business, you likely already know how important it is to establish yourself as an authority in your field and get to the top results in Google. You can use inbound links to help boost your company through both social media and your own website. You can also attach a blog to your website, and create content that people will read and come back to often, which can help your company even more. 

Publish Date: April 24, 2020 1:38 PM

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