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4 Tips To Keep Your Business Modern - Finnegan Pierson - Blog

4 Tips To Keep Your Business Modern

Technology is the basis of business within our society and for any business to thrive you need to adapt to the technology you have available. Keeping your business modern may be important, but it does not have to be overwhelming. There are a handful of actions that a business can take to modernize its operations. 

  1. Tap Into eCommerce

eCommerce is considered by many the future of many businesses, but what is ecommerce? eCommerce is when a consumer or business sells a product or service to a consumer or business. You can modernize your business by offering your product or service through an online platform to reach more clientele while keeping expenses down. By increasing the number of people who have access to your product or service, you are automatically increasing the chance of increasing your profits. Connecting with other businesses online such as marketing companies can also allow you to start making more quality connections with customers as well as increasing the traffic on your sites. eCommerce can be a smart first step for any company to utilize technology for their own gain. 

  1. Invest in Cloud-Base Solutions

Cloud-based abilities can increase productivity by making remote work more accessible. By utilizing the cloud, you can easily bring work with you anywhere, therefore, allowing you to connect with coworkers or clients at any time. This allows untethers you from your computer and enables you to use your cell phone to complete important work. Cloud-based services can also be a flexible solution to a company's technological problems. Cloud-based computing gives a company the ability to augment its technological requirements very easily. An example of this is if you need to change your bandwidth, you can simply downgrade or upgrade without affecting other aspects of your business. 

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  1. Look Into Automation

Reach out to your coworkers or employees and ask if they are doing something repetitive or performing a task daily. These are tasks that you can easily automate to complete more efficiently while also giving your employees or coworkers more time to do something that actually requires their full attention or time. You can automate many different aspects of your business. There are programs you can employ that can take information from a completed service or successfully delivered product and convert it automatically into an invoice for the customer. As for social media, you can set up posts days and even weeks ahead of time that will automatically post on the day and at the time you specify. If you take a lot of notes, you can utilize diction software to convert speech and phone calls into meeting notes or memos. There are programs you can use to search and download all your attachments from emails. Your supplies can also be automatically bought and delivered on a schedule that you can create. There are so many technological health tips and tools available to save you time, and at times, money. 

  1. Utilize Real-Time Marketing Data

Because of the rise of social media and eCommerce, companies are able to track and analyze real-time data when advertising their product or service. Before this ability, the campaign had to be created and disseminated and by the time the data was collected and analyzed from the campaign, it was out of date and not useful to the company. Now, companies can get useful, real-time data on how a campaign is being received almost instantly. Social media sites even have services dedicated to ad campaigns and providing tools for companies to analyze the data. Because of how people shop now, it is very easy for companies to access data on their target markets. By doing so, they can determine what else their customers are browsing and for how long. There is almost too much information for companies to utilize. But that's what insight tools offered by social media sites are for: to determine what information is useful and how to track engagement efficiently. 

Publish Date: August 20, 2021 12:44 AM

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