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Why Small Businesses Need to Embrace the World of Digital Marketing - Finnegan Pierson - Blog

Why Small Businesses Need to Embrace the World of Digital Marketing

When you first open your small business, your focus may be on how to get your first customer, or group of customers, to come through the door. Chances are, you rely on old-fashioned forms of advertising, such as coupon mailers, print ads, and billboard signage Many people trust this and you may begin to get a trickle of customers with these efforts; however, there is a much better method of getting customers.

As a small business owner, you should carefully consider the potential benefits offered when you embrace all that digital marketing has to offer. Regardless of what you are selling or what industry you are in, digital marketing offers benefits for virtually everyone. Some of the specific reasons to use digital marketing tactics can be found here.

It’s Where Your Customers Are

Have you avoided using the services of a professional company, such as Local SEO Durban for a while because you don’t think your business is ready? Are you still under the belief that you have to have time to become established and then you can figure out digital marketing?

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The biggest issue with this strategy is that your current customers and a myriad of potential customers are already online. Right this second. They may be searching for a business – just like yours – but if they are unable to find you, chances are they will go to your competition. The bottom line is – this is how business is done today.

If there is someone with an interest in your business, regardless of if it is in your niche or if they are just curious about your specific brand, the first thing they will do is research online. Today, reputable businesses are expected to have a professional website and a well-established social media presence. New or current customers may also be searching for reviews to see what others have to say.

If someone searches for you, but can’t find your business, they may reach the conclusion that your business isn’t legitimate. Once this decision is made, getting them back will be virtually impossible.

Your Competition is Online

If you want your business to be successful, you must pay attention to what your competitors are doing and learn from their mistakes and their successes. You can think of your competition not just as someone that you want to beat, but also as people who have something, they can teach you.

When you take time to see what your competitors are doing, you are going to get an idea of what’s working and what’s not. Usually, depending on the type of business you are in, your competition will have an established web presence. What type of content is being used? Is the competition blogging or using videos and graphics?

How is the competition communicating their brand and what is it that makes them unique? Are they engaging with their audience? Do you believe this is something you could do better? If you don’t compete in a digital world, you can’t.

Make Sure You Are Accessible to Your Customers

In the modern, digital world, the first place a customer tends to look when they are ready to buy something is online. Regardless of the service or product they are searching for, chances are their buying journey will begin with Google (or a similar search engine). If you don’t have any online presence, your customers won’t find you, and you won’t be able to compete.

If you want to find business success, it’s a good idea to implement digital marketing efforts. Use the information here to ensure that your efforts are successful. By doing this, you can feel confident you will have the best chance of success, regardless of the type of business you have or how new or old it is. Being informed is the best way to ensure that the desired results are achieved and that your digital marketing efforts are successful.  

Publish Date: January 9, 2020 6:33 PM

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