Maybe you started a side hustle because you have a passion for a craft but cannot afford to do it full-time. Perhaps your side hustle started simply because you needed extra income to pay your bills. Whatever the reason may be, these four steps can help you grow your side business and increase your revenue in 2022.
To grow your side hustle, you need to let people know about the fantastic products or services you offer. By starting a small business marketing campaign, you get your company's name in front of more consumers than you would if you simply relied on word of mouth.
If your budget is limited, utilize online platforms, such as FaceBook, Yelp and Instagram. While you can pay for advertising campaigns on these sites, you can also promote your business at no cost. Simply create an enticing page for your company. Fill it with high-quality pictures of your products or services. Include a summary of your business, what makes you unique and contact information.
While there are numerous sites available to create a free website, this is one area where you do not want to skimp. Almost all your online pages will point to your website, so you want it to be eye-catching and memorable. If you think your site needs something extra, do not be afraid to spend money to upgrade it, or hire an outside company to help.
While you may bring in a bunch of new sales from your different marketing channels, it is tough to know which ones are working best if you are not tracking them. If you have the funds, invest in a platform to track marketing performance. Otherwise, make some tweaks to the campaigns so you can better track how people are finding you. For example, feature a different promotional code on each social media site. Note how many of each code is being used to determine which sites are getting the most conversion.
If you are trying to turn your side hustle into a full-time gig, you may be tempted to book every job as quickly as possible. While you do not want to turn away business, you need to be careful not to overbook yourself. Not only can this cause you to burn out, but it leaves no wiggle room in case something unexpected comes up. Maybe a friend or family member needs help at the last minute, or perhaps a new customer places an expensive order with a tight turnaround time. If your calendar is constantly booked, you will struggle to keep up with demand.
Collaborating with other businesses is a fantastic way to sell your goods to more people. Maybe you create homemade jewelry and make most sales via online marketing and craft fairs. Search for local businesses that rent out vendor space. Some shops at indoor or strip malls are set up specifically for vendors to rent spaces to sell their goods.
Perhaps you make the best all-natural elderberry syrup. Connect with local health stores; ask if they are willing to sell your products at their shops. Just one or two other companies selling your goods can make a huge impact on your bottom line.
Knowing what customers like and dislike about your products or services helps you know what is working and what needs to be changed. After a sale, reach out to the customer to request their feedback. Email a short survey with a few multiple-choice questions, along with space for customers to submit a write-up. If someone makes a good point or you find multiple people are saying the same thing needs to be changed, adjust your goods or services accordingly.
Though growing your side business may not be easy, the results are well worth your time. Invest in your company's future by implementing these four steps into your business practices.
Publish Date: December 9, 2021 7:38 PM